Do you want to succeed in your SEO efforts? You can start off by avoiding the bad habits that you’ve been living with and adopt a few good ones. You would have to remove out ineffective practices and try replacing them with focused and strategic tactics.
Approaching the keywords strategically:
An SEO campaign would definitely fail without the properly researched keywords. Properly organized keyword research prepares the platform as well as lays the basis for the SEO campaign. The keyword phrases must be as specific and relevant to your services as possible and possess an easy and conversational vibe. To effectively comprehend this, you can simply consider the way you search for something in Google.
Adhering to the originality rule:
If you are willing to improve your SEO results, stay away from duplicate contents which imply that no two URLs should be consisting of the same text. Taking posts from some other web page is not just a simple copyright infringement but also leads to duplicate content that may potentially ruin your web page’s search rankings. You can check whether or not the web page has any sort of duplicate content with the help of online tools like Screaming Frog, CopyScape, and SiteLiner.
Adjusting your site’s navigation as well as internal links strategically:
You can use the result for determining the pages which are not as important and have a very little relevant content in them but receive a greater amount of inbound links. When you are willing to preserve the PageRank flow you will have to use the special no-index code for conveying the search engines that you don’t want them to be indexed.
Optimizing the on-site elements throughout the site:
Though title tags are still so relevant for the SEO purpose, Meta descriptions may have altogether lost their impacts in ranking algorithm. But meta descriptions allow the platform for putting the marketing talents for using. Some of the most important on-page items which have an important influence into the ranking algorithm are content length, H1 tags, bullet points, ads, text and images formatting and internal and external links.
Optimizing the load speed of the site:
This is one of the most crucial factors influencing a website’s rankings in search engines and also affects the conversion rates from visitors to buyers. A tool named Pingdom is great for calculating the webpage’s load time. You can use it to understand the breaking down each element as well as how long the site takes for loading. You can now use the results for optimizing the code pieces and images which are causing the delay. You may also opt to upgrade your web host to the virtual private network or VPN for reducing the load time significantly.
Earning the links in place of buying them:
As the webpage’s rankings are largely dependent on the quality and quantity of the inbound links, most people are lured into buying links from other web pages. But this trade and commerce run contrary to the Webmaster Guidelines. Plus, the search engines have also become increasingly effective in finding out manipulative and suspicious links. So when you are buying or selling links, it may result in subsequent fall of the rankings in search engine.
By following a few simple steps like these, you can greatly improve the user experience and usability of the website.