As the world of digital marketing is getting more complicated and competitive, innovative tools are being launched almost with each passing day in order to make the tasks of marketers simpler.
Making proper use of the right tools can heighten marketing strategies in a number of ways and hence, you must choose your marketing tools wisely.
In this post, we are going to talk about 5 excellent marketing tools that will make every part of your task a whole lot easier. Here we go:
- Hotjar – For Website Optimization
Gone are the days when the task of website optimization was completely dependent on the assumptions of marketers. If you really want to taste success by designing eye-catching web pages, you have to be sure about exactly what visitors are interested in rather than making mere ‘educated guesses’.
Hotjar, a relatively new yet extremely powerful tool, can turn out to be one of the easiest solutions for this. It is an intuitive research and optimization tool that comes with features, such as Heatmaps, Visitors Recordings (clicks, taps, and scrolling), Form Analytics, Feedback Polls, Conversation Funnels, and many more in order to give you visual representations as well as better insights into the behavior of your web and mobile site users.
This will not only help you optimize your website for better user experience but also let you improve your conversion rate significantly.
- OnPage.org – For Search Engine Optimization
When it comes to optimizing websites for search engines, marketers simply cannot deny the significance of a go-to search engine optimization tool that can help them with anything and everything of SEO. It is even more important to keep a tool handy, which focuses more on the content you create and ensures that it meets both your SEO needs and business goals simultaneously.
OnPage.org is an amazing on-site SEO analysis tool with innovative technology that enables marketers to make the most of their SEO efforts. It comes with 6 different modules including Zoom (a thorough technical analysis of website for error detection), Focus (real-time analyses of single pages to identify optimization opportunities), Impact (monitoring and analysis of rankings with genuine ranking data), Content Optimization (intelligent algorithms and innovative Text Editor for unique content), Keywords (track the performance of your keywords and your latest rankings), and Monitoring (get notified about the performance of your server) to offer the full spectrum of search engine visibility management.
The advanced options of the tool allow marketers to get real-time data about the impact of their SEO strategies on the website.
- Adobe Spark – For Content Creation
In today’s digital marketing, content is getting more and more vital with each algorithm update by Google. From web pages to social media posts, your story needs to be unique and compelling everywhere in order to stand out from the competition.
Though there are tons of tools available for getting creative with content, it is the newer and simpler Adobe Spark, which is stealing the spotlight for quite a while now. The free suite is a combination of three web services / mobile apps named ‘Spark Page’, ‘Spark Post’, and ‘Spark Video’, which makes it a breeze for marketers to transform their brilliant ideas into professional web pages, striking graphics, and animated videos. It also comes with curated libraries of professional-looking images to help you create remarkable content in minutes.
Adobe Spark is an easy, quick, and fun way to develop creative as well as effective content and the best part is that it can be used effortlessly with ‘ZERO’ design skills.
- IFTTT – For Automation
Automation is the key to a successful marketing effort, especially in today’s fast and highly competitive world. Saving time on day-to-day tasks by using an efficient automation tool not only makes the life of marketers easier but also speeds up the entire process considerably. It is even better to find one that can automate all other tools you are using for the project instead of something intended for a specific vertical.
‘IF This Then That’ (IFTTT) is a free, simple, and highly powerful web-based tool that facilitates the linking of multiple tasks across different apps for seamless automation. It works with a wide range of web-based services including Gmail, Google Drive, Facebook, Twitter, Pinterest, Instagram, Fitbit, etc., and you can choose the required ones easily. IFTTT allows marketers to create series of ‘conditional statements’ called ‘applets’, which are triggered by every single change occurring within those web-services.
In short, it automates small tasks within your favorite internet-connected services so that you can make the most of your time as well as endeavor.
- Unbounce – For Conversion Rate Optimization
As a marketer, you always try to put your best efforts in meeting your bottom-line goals. However, it is crucial to use the right tool for driving considerable number of visitors to your campaigns and converting them into leads as well as customers.
While there are numerous conversion rate optimization tools available online, Unbounce has won the heart of marketers for its amazing ‘drag-and-drop interface’. The super-easy-to-use tool makes it extremely quick and simple to create customizable, mobile-responsive, and high-converting landing pages without complicated coding or the assistance of a dedicated developer. In addition, it also enables marketers to create targeted website overlays featuring definite call-to-action.
Unbounce ensures that marketers display the right offers to the right audience while reducing turnaround time to a great extent. This facilitates better conversion of website traffic.
If you are a marketer who needs to give his/her marketing strategies a significant boost, this is high time you start using these tools. Let your efforts pay off and enjoy your success!