With the advent of Internet and the World Wide Web, search engine optimization has become one of the important parts of our daily life. Everyone around the world who uses internet knowingly or unknowingly takes the benefit of search engine optimization that helps them to search for information of their choice. SEO has evolved in different phases and now has become a worldwide phenomenon that is actually driving the whole system of internet and information technology. This dynamic technology changes its trend in order to make it more beneficial for people and business. So let us check out the 7 latest SEO trends that will change the world of information.
- More power to social content
Content is one of the most essential parts of SEO. With the phenomenal success of the social media websites like Facebook, Twitter, LinkedIn, Instagram, Pinterest etc social content will gain more important of the search engine results page than before. As estimated 76% of SEO marketers take the help of social media in order to bring up their content up in the SERP rankings.
Videos are an attractive way of getting higher ranking in the search engine results page and this trend is still going to be there in the coming year. So adding more videos to your page will actually improve the rankings. Latest statistics show a 62% overall Google searches are made on videos. Since Google has started monitoring blended searches, videos along with content will get the best attention.
With more and more people using their smartphones for searching it has become essential for the SEO marketers to optimize their pages for mobile users. Statistics says that mobile searches are on the rise and it is going to increase even more in the coming years. Mobile optimization will be required for thousands of apps that are being searched every second on Google.
- Voice enabled search function will reach a new peak
A lot of users have recently started the new feature of voice search on Google. It is convenient, safe, and faster and helps in multi tasking, especially for people who are driving or doing some other work and searching for a particular topic. The voice searches are getting popular everyday and with the growing trend it is predicted to be one of the most popular ways of search in the recent future.
- More scope for content aggregation
Google and other search engines are looking out for content aggregation that is enabling users to find all information on one place. If you collect content from different high authority sources and put them in one place then it helps the users get all they in one place. This enables better ranking in the SERP page. In recent times content aggregation will be on the rise.
- Mobile apps searches will increase
With the growing trend of smartphones and other mobile devices app based programs are being used most. Statistical reports on SEO searches reveal that mobile app searches are increasing rapidly and the trend it going stay for now.
Local SEO will get more prominence. With more and more businesses using internet as their major tool for promotion and marketing localised searches are on the rise and thus the SERP will show better ranking for those pages that have specific localised optimization.
Search engine optimization is just not a technical term used by SEO’s around the world, but it is a system that enables us to find anything on the internet. SEO has made our lives simpler and still making the differences dynamically to make our life easier.