‘Growth-hacking’ – the term itself is enough to make entrepreneurs feel challenged! Isn’t it? But when it comes to getting more users and engaging more people, it is actually a surefire trick.
Well, scaling the customer base is one of the toughest jobs startups as well as small businesses need to deal with. It is no less than a Herculean task to go creative and come up with some inexpensive yet effective ways to acquire as well as retain users, especially with no strong brand identity or considerable financial resources at place.
In such a scenario, researching the growth strategies of others and copying them is always a wise idea.
Let’s make your job even easier. Here is a list of 8 highly effective growth-hacking tools that will facilitate the growth of your startup immensely:
- Google Analytics
Ok, you have already put this free tool to your use for analyzing data and we totally know that. But if used the right way, Google Analytics can help you identify tons of growth opportunities too. Get meaningful insights into user behavior, user engagement, and so on from the collected data, and a whole new world of possibilities will open up to you.
The revolutionary question-answer website, which is basically ‘a place to gain and share knowledge’, can also be considered as one of the best free growth-hacking tools for startups. Quora offers deep insights into research-tested ideas for fast business growth. You can easily get to know about the success stories of different companies from their founders and employees and get some inspiration.
A/B testing is an integral part of growth-hacking and Optimizely helps in testing your ideas in an efficient and effective manner. The best thing about this tool is that it allows you to compare two different versions (present and upcoming) of a website without complicated coding practices. You are always free to run your experiment on all device platforms and track the outcomes accordingly.
This tool was developed by Sean Ellis, who brainstormed the term ‘growth-hacking’, and it is basically used for surveying potential customers. You can easily make use of it to include surveys in your website and get meaningful insights into particular points of the user experience. This will help you improve your offerings significantly, which will actually fuel your growth.
Emails are one of the most powerful resources that can promote the growth of your startup or small business and ListBuilder can facilitate the task to a great extent. The free tool helps in collecting the emails of website visitors, thereby building a robust list of email contacts. All you need to do is channelize your actions in a direction to make the most of that list and build long-term relationships with people.
Sending emails to users is definitely not enough unless and until you track the sent emails and figure out whether it is actually working or not. Yesware is a wonderful tool that lets you track how many of your recipients have opened the emails, how many times they have opened those, and how much time they have spent on those so that you can decide on your next step for that particular campaign.
When it comes to modifying or adding to your digital assets for the growth of your online business, it is always good to get feedback from the target users even before rolling the changes out. With Usertesting, you can select a large set of users based on age, gender, demographics, and so on, and get video feedback from them about the upcoming changes to your online business within just one hour of its submission.
If you want to make the most of Twitter for boosting the growth of your startup, Tribeboost is a must try for you. It combines unique algorithms with human influence to find new followers, grow your audience base, and promote your overall business growth. The tool also allows you to narrow your search for followers by profile, location, etc., and monitor the trends real-time with the help of keywords as well as hashtags used by your target users.
Though not all of these tools will be effective for all startups, you can simply opt for the trials and find the most suitable ones for your business easily. So, are you ready to give the growth of your business a substantial boost?