Marketing a small business is quite a challenge as most of them have a shoestring budget or sometimes, even no budget at all! If you have a small business, you must already know how difficult it is to create brand awareness among the target market and keep an eye on the Return On Investment (ROI).
Here comes the importance of a robust digital presence. Marketing your small business online can be really helpful in attracting new clients as well as developing your brand seamlessly.
All you need to do is consider 5 core elements of digital marketing prior to launching your business online.
We are here to guide you. Let’s start:
- A Fully Working Website
No matter how small or big your business is, if you want to make your presence felt online, you have to invest in a full-fledged website. A smart and informative web portal with a professional appeal should be one of the greatest assets of your small business as it allows you to showcase everything about you and your brand.
Try to add as much information to your website as possible including the particulars of your brand and business, your location, your offerings, contact details, etc. so that your potential customers get all required information straight away.
There are tons of free DIY (Do-It-Yourself) tools and services for tech-savvy small business owners, which not only help in creating a fully working website but also offer necessary plugins for its optimization. If you are not familiar with the technical know-hows of website development and designing, seek the help of a reputed marketing agency or a specialized freelancer based on your budget.
- A Constantly Updated Blog
When it comes to achieving greater exposure and higher ranking in search results, nothing can be more important than unique, useful, and up-to-date content.
Add a blog to your small business website and update it regularly with high-quality content that can offer value to your potential as well as present customers.
The strategic inclusion of targeted keywords in your blog posts will push your website higher in search results, thereby making you an authority in the local market and driving plenty of traffic to you.
As a small business owner, you may want to blog yourself, which is absolutely fine until your posts are filled with helpful content, focused on SEO (Search Engine Optimization), and grammatically correct. Otherwise, hiring a blogger will be a great idea for keeping your blog updated.
Also, make sure that each of your blog posts comes with a CTA (Call-To-Action) so that your visitors are encouraged to subscribe to your newsletters.
- A Reliable Brand Identity
A study conducted by the social media giant Facebook has discovered that almost 77% of people across the globe find ‘brands’ trustworthy and stay loyal to them.
Hence, building a strong brand identity is indispensable for promoting your business irrespective of its size. In addition, branding can turn out to be extremely helpful for small businesses in attracting new customers through quality, consistency, and professionalism. While building a brand identity, consider all your small business assets and focus on their significant elements, such as name, logo, design, aesthetic, etc.
If you plan to do it yourself, pay close attention to the color scheme and go as creative as possible. You can also make use of customized color palettes in order to make your task easier. Or else, simply reach out to a professional and let him/her come up with something absolutely fresh and unique.
- A Simple Email Marketing Tool
Email marketing is critical to each and every small business as it offers an easy, smooth, and absolutely free way to communicate with people. According to a recent report by a well-known market research company, around 72% of people find email communication professional and convenient. Therefore, considering it as a vital component of your marketing initiative will help you be in touch with both your existing and potential customers in a scalable way.
As a small business owner, you need to develop a robust email marketing strategy that will not deliver results without eating up your time. Relying on marketing automation can be of extensive help.
Moreover, there are tons of free or reasonably priced email marketing tools available online, which you can use for sending out your latest blog posts as well as creating other promotional newsletters.
- An Effective Conversion Tool
While nurturing assets can help small businesses grow substantially, the results will never be able to drive revenue without a powerful conversion tool in place.
If you want to make the most of your efforts by converting your website visitors into leads or potential customers, you have to implement the right tool.
Take your time to research on different conversion tools available in the market and find the best pick for your small business. Try to get one that can help you optimize your website in a number of ways while giving your marketing campaigns a boost. These would drive more leads to your business and convert your visitors into paying customers.
It might take some time to make their presence felt in the digital world, but small businesses can definitely do it by channelizing their efforts the right way.
So, if you are also a small business owner, just consider these 5 simple things and start your journey towards success!