Authors

James Patterson, one of the Richest Author on the Planet

Let me introduce you to James Patterson, the richest author in the world, who is known for selling 9.5 million domestic copies in a year. His total net worth is $87 million.

Background and academics

According to James Patterson’s own website, Patterson comes from a humble background. Born to an insurance salesman, who was a school teacher as well, James was raised in Newburgh, New York. Writing came to him naturally and he started writing casually at the tender age of 19.

After graduating from Manhattan College in 1969, he went on to join the graduate program in English from Vanderbilt University, but soon dropped out. Later on, he joined an advertising agency and started working as a junior copywriter. He was quite hard working and ambitious. Soon, he was promoted as the CEO of its North American company.

James Patterson, 71, lives in Palm Beach Florida and is married with one child. He is ranked 9th in the Forbes 2017 Top 100 List of celebrities.

The richest author in the world

Patterson’s total net worth is $87 million and he is famous around the world for his earnings as an author.

Cracking the James Patterson Code – How the Highest Paid Author Writes 30 Bestsellers a Year

TV shows and films based on his work
Several of his works have been considered for screening on television and adaptation as films. Recently, as a remarkable breakthrough in his career as a novelist, he has signed an estimated seven figure agreement for co-writing his upcoming thriller novel, “The President Is Missing”, with former President Bill Clinton.  It will be the first novel co-authored by Clinton. Its television version will be developed by Showtime. The novel is expected to be unveiled on 4th June, 2018.

Record sales

By January 2016, Patterson had sold more than 350 million copies of his books globally.

He also maintains the Guinness Book of World Records, for the maximum number of New York Times best sellers.

Apart from thriller novels, he loves writing for kids, middle-aged people and youngsters.

10 Questions for James Patterson

His novels

Patterson’s first novel was published in 1976, when he was still working with J Walter Thompson. Initially, he had to struggle to get his first novel published. His novel ended up winning Edgar Award as his exemplary debut novel. In 1993, his novel Along Came a Spider that featured Alex Cross, became his first NYT bestseller in fiction.

In 2001, the movie adaptation of Along Came a Spider featured Morgan Freeman as Alex Cross.  Another movie adaptation of Patterson’s novel Middle School: The Worst Years of My Life was released in multiplexes across the US in the year 2016.

Philanthropic work

Patterson is also known for his extraordinary philanthropic work. It’s majorly focused toward encouraging young children to become avid readers.

Patterson received the following awards

Edgar Award
The International Thriller of the Year Award
Children’s Choice Award for Author of the Year
National Book Foundation’s 2015 Literarian Award for Outstanding Service to the American Literary Community
National Parenting Publications Honors Awards
International Reading Association’s Young Adults’ Choices Booklist
London Times Book Sense Children’s Pick
2011 Nickelodeon Kids’ Choice Award, Nominee
Children’s Choice Book Awards
Author of the Year 2010 for Max
Nominee, 2011 Teen Choice Book of the Year (Fang) and 2012

Final thoughts

James Patterson is not just a writer, he is a man with a mission. His passion and hard work to promote reading habits has paid off. He will continue to surprise us in the years to come through his work.

Note: Information mentioned in this article is sourced from James Patterson’s official website, http://www.jamespatterson.com/biography

Authors

The journey of J K Rowling from a struggling single mom to one of the richest authors

Born on July 31st 1965, in Chipping Sodbury Near Bristol, England, Joanne Rowling, also known as JK Rowling is a famous British author, who is known worldwide for her popular Harry Potter children’s book series.

Her net worth

JK Rowling is also famous for amassing a fortune of $850 million, which makes her one of the richest persons in the world. On paper, she is considered even richer than Queen Elizabeth II. The source of her wealth is the royalty earned through her Harry Potter series of books of which she has sold more than 450 million copies and also its movie franchise that has earned her around $8 billion. She is also known for her generous charities. She has donated about $150 million to different charities.

J.K. Rowling’s Top 10 Rules For Success

Her struggle as a single mother

Just like other successful authors, Rowling also had her fair share of trials and difficulties in life. You won’t believe it but when she was writing her first book, she was struggling as a divorcee and a single mother in Scotland. Her moment of glory came, when her first novel Harry Potter and The Sorcerer’s Stone was published.

With unprecedented response and success of this fantasy novel worldwide, JK Rowling had also become a popular author, who bagged a place in the New York Times bestseller list. She is doing well both in the publication industry and in her film franchise business. In 2016, two of her movies “Where to find them” and “Fantastic Beasts” were released along with the play titled as “Harry Potter and the Cursed Child”.

Part of her success as writer is due to the fact that Rowling is able to touch readers at an emotional level.

Early Life

Joanne Rowling spent her childhood in different British cities such as Winterbourne, Gloucestershire until she was nine and then her family moved to Chepstow, Wales. JK Rowling was quite fond of reading books since her childhood. She was always surrounded by books as reading was her passion. You will be surprised to know that she wrote her first book when she was just 6 years old and the title of the story was “Rabbit”.

 Her journey as a writer

She wrote a novel about seven cursed diamonds and the people who owned them, when she was barely 11 years old. In 1990, she lost her mother. In 1991, she moved to Portugal to teach English language. Romance was in the air and she fell in love with a Portuguese journalist Jorge Arantes and got married to him. She gave birth to a beautiful daughter Jessica in 1993. The marriage didn’t last and she was divorced by her husband after a heated argument. This completely changed her life she took her little daughter and moved to live with her younger sister Dianne in Edinburgh. In Edinburgh, she used to write in café’s when her child had a nap.

JK Rowling joined University of Exeter and studied French and classics. Her knowledge of classics came in handy, when she was writing the spells in Harry Potter. She first got an idea for Harry Potter in 1990. She kept on writing for the next five years and planned to write a seven book series on the topic. Her initial work was in the form of scattered notes. In 1993, when she had already written a few chapters of the  book “Harry Potter and the Philosopher’s Stone”, she found herself struggling financially as a single mum.

She shared the manuscript of her book with various publishers and after initial rejections got some positive response. The books saw the light of the day when Bloomsbury decided to publish it in 1997. Rowling, had become an international celebrity writer in 1999, when the first three books of Harry Potter series occupied all the top 3 slots at the New York Times International bestseller list.

J.K. Rowling’s Website

JK Rowling had launched a website Pottermore in 2014, in which she publishes stories and additional information about her book series and movies related to Harry Potter.

J K Rowling calls herself a Christian, as far as her faith is concerned, but sometimes she doubts her faith. She shares a bitter sweet relationship with media. She has taken numerous actions against press and she dislikes the nature of their reporting. Currently, she lives in Scotland with her Scottish husband Neil Murray, her son David (born 2003), youngest daughter Mackenzie (born 2005) and eldest daughter Jessica (born 1993) from her former husband. By nature, she is quiet and introspective and loves her privacy.

 

Authors

Devin Thorpe, an Interesting Tryst with Destiny

“As long as we are persistent in our pursuit of our deepest destiny, we will continue to grow. We cannot choose the day or time when we will fully bloom. It happens in its own time.” Denis Waitley

A born philanthropist

It won’t be an exaggeration to say that Devin Thorpe is a born philanthropist. However, he could not choose a career in philanthropy or writing during his academics, because that was not considered a lucrative career those days. He instead chose finance as it was considered more rewarding. He did well in finance and worked for a big multinational company as a CFO.  He also founded an investment bank, which was later registered on NASDAQ. But, all that couldn’t satisfy him as a person.

He always wanted to go back to his favorite activity i.e. helping people and making this world a better place. It was probably his divine call. It took him three decades to realize his dream, but the wait was worth it.

A writer, a philanthropist and a public speaker

At present, Devin Thorpe is a columnist at Forbes magazine. He also runs a YouTube channel. He advocates and works for social welfare around the globe. Born and brought up in Salt Lake City, Utah, he first discovered his passion for social welfare, when he was just 11 years old.

Are you crazy enough to change the world

Thorpe got an opportunity to digging muck from the basements of a neighborhood near Idaho that was flooded. Initially, he was not very serious about the task, until he had a blissful feeling after performing this task. The feeling was so intense that he resolved to do it more and more. Later on, he never missed an opportunity to serve people.

Career

Devin Thorpe was passionate about writing as a career during his childhood, but it was a common understanding at the time that it will not bring decent income and so the idea was dropped. He joined the bank at the young age of 21, when he was just an undergraduate in the University of Utah pursuing a degree in finance.

Later on, he completed a government internship in banking. Later on, he completed his MBA degree from Cornell University.  He learnt a lot about finance and entrepreneurship during his stint as a CFO. His finance career was full of growth and brought him many financial rewards, but somehow he was not fully satisfied. He always wanted to achieve his childhood ambition.

Pursuing his favorite career

In 1997, Devin Thorpe decided that he should pursue his childhood dream and wrote his first book. In 2011, he was fired from the senior position of CFO at a food and beverages company, but that was the last nail in the coffin of his finance career.

People first

Devin Thorpe soon began helping people around the world as his newfound passion. He was also working on his book “Financial Planning” at the time he visited China with his wife to teach in a university. Luckily he was connected with Forbes through a publicist, which provided a boost to his ambition to become an author. He also launched his YouTube channel at the same time. Till now, he has interviewed more than 600 celebrities including billionaires and top executives.

One thing that is common among these celebrities is that they all wanted to make a difference in the world.  He is also a passionate speaker and regularly speaks at various seminars, workshops, and conferences globally. He also volunteers 20 hours a week to his Rotary district.

You can change the world:

He spends the rest of the time in writing, conducting interviews, and sharing these interviews on podcasts.  He accomplishes a flow state of mind, when he is writing what he is extremely passionate about. He says that speaking sessions consume a lot of energy and need a lot of preparation.

The ultimate objective of any speaker is to wow his audiences. It needs hours of preparation before one is ready to speak. He also spoke at UN and that became a milestone in his career.  He was quite excited that business leaders were genuinely interested in using businesses for good and give back to the people.

His regrets and advice to young people

Devin Thorpe regrets the fact that he opted for finance as a career because of peer pressure. He says that one should follow their inner call and should not listen to anyone as far as choosing their career is concerned. To succeed in any stream of career, you must be passionate about it. If you don’t feel passionate, you can never achieve ultimate success in that domain. Here is a list of some of the books they Devin Thorpe has written.

Devin Thorpe’s Books

925 Ideas to Help You save Money, Get Out of Debt and Retire a Millionaire: So You Can Leave Your Mark on the World (Dec 19, 2012)

Want to be happy with your money? This book by Thorpe is a collection of more than 150 essays on personal and family finance to help you fix your financial woes. It contains tips to be frugal and how invest smartly. 925 Ideas is an incredible book that will help you live a life of financial freedom and peace.  It contains tips on topics such as finding agreement between you and your spouse on money matters, teaching your kids about the value of money, financing your children’s college education, and living life like a millionaire.

Don’t Just Build a Network, Build a Movement  (2 August 2016)

A collections of essays from author Devin D. Thorpe that contains tons of ideas about building a sales network, especially for a social cause and turn it into a movement like force.

Crowdfunding for Social Good: Financing Your Mark on the World (Jul 27, 2013)

A Devin Thorpe’s account of practical and inspiring stories from real life about crowd funding for Social Welfare! How they successfully raised huge funds using crowd funding and actionable tips to enable you to do it.

Your Mark On The World: Stories of service that show us how to give more with a purpose without giving up what’s most important. (Jul 20, 2012)

This book will help you to become the best version of yours. Devin Thorpe has worked very hard to compile his experiences and knowledge to give you practical insights about earning the best returns on your investments without indulging into unnecessary risks. He also offers tips about saving more for your future without compromising with the quality of your life. So, the book will not only help you to live a wealthy life, but also prepare you to leave your mark on the world.

Building Wealth for Building the Kingdom: A Financial Planning Guide for Latter-day Saint Families  (Jan 10, 2012)

It’s a simple but practical book from Devin Thorpe about personal finance that will help you to achieve all your financial goals, i.e. how to retire rich and how to finance the higher education for your kids, etc. It will help you take decisions that will change your life forever by learning to save hundreds of thousands of dollars.

Adding Profit by Adding Purpose: The CFO’s CSR Handbook (May 8, 2016)

Do you want to grow a corporate social responsibility program? If you are a CEO or CFO, it can be the ultimate source of information for you. Focused towards C Suite, Devin’s compelling book has actionable tips and ideas for office workers, entrepreneurs and executives alike.

Changing the world as an author, speaker and champion of social good

Devin Porte has achieved a lot in a short span of time as an author, educator and speaker. He calls himself a champion of social good.

He is striving hard to solve some of biggest and most complex universal problems through his work, such as poverty, healthcare issues and environment. His books on personal finance, crowd funding and CSR are read by more than 1 million readers worldwide.

Apart from his keynote at the United Nations, he gets various opportunities to speak in countries like Russia, Brazil, Canada, Australia and many other nations in the world, apart from the US. He has also worked in U.S. Senate Banking Committee staff.

Blog

How to Fix Your Poor Ranking In 2018

If you have been experiencing poor traffic flow in your site and you are wondering what exactly happened with your site that is giving it poor ranking in the Search Engine Optimization, don’t worry you will have it fixed today.

The problem is probably not yours, this may actually been caused by the action of more competitive online business people. They have won their first places in the Search Engine rankings making you drop.

The following tips are what you need to look into so that you compete favorably.

  • Uniqueness

Make sure your content is almost if not a hundred percent unique. Use any plagiarism detecting machine to clean out your content before posting. This will help you to escape Google’s inbuilt plagiarism software.

When Google finds you clean, your chances for top ranking will definitely shoot uptrend.

This is the only place where you can start counting your chicks before they hatch. The moment Google top rate your content, this means your audience are more exposed to your content.

  • Work on Your SEO

Optimizing your content to be SEO friendly involves a number of factors to be considered.

These factors include researching for keywords and placing them strategically, spread out your keywords within your site professionally: like in your links, subtitles, web slogans and Meta descriptions.

Include meta tags in your site that will brief the search engine what your site is all about.

Update your site regularly. It is so irritating to visit a website and find the same content you saw  two weeks ago, you are likely not to come back to this sight. Maintain your viewers habit by giving them new content regularly.

 

  • Optimize Your Site to Mobile Friendly

If your site is only limited to desktop, then you are not being good to your web visitors. Someone may be in the train and wants to urgently check on something.

They may only be having their mobile phone. They go to your site and what they see is a warning recommending a desktop, so a friend could just die because they could not see the tips to deal with an asthmatic.

Isn’t that a humongous let down? Definitely it is. If your web cannot be accessed using a mobile device, do the adjustments immediately. This kind of web style is called ‘mobile responsive design’.

 

  • Change Your Web Hosting

There is nothing disappointing like being hosted in a poor hosting company probably because you are paying low premiums. However much quality your site contains it may rank really poor.

Many poor web hosting companies are characterized by slow loadings, in such case Google will simply ignore it and give chances to other less hectic sites.

I would advise that if you want high quality classifications, you have to spend high quality amount of premium. It is only quality can be exchanged with quality.

In conclusion, the importance of fresh and original content cannot be overlooked. They play a big role in the ranking of your site.

 

 

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Vital SEO changes in 2018

SEO has undergone many changes in the past. Each year, we expect the same to happen. The experts in the field have put up some vital predictions that may affect SEO in 2018. Some of these predictions may need web designers and SEO companies to have an overhaul of their services.

SEO is expected to be more challenging 

According to the SEO heavyweights, 2018 would be a tougher year. Some are already closing shop while others are rapidly changing their business services.

The main reason for this is that the search engine algorithms are becoming cleverer and beating many SEO companies in their game.

The old SEO tactics seem not to be adding any water currently. Those companies that need to stay at the top have to up their game. It’s no longer a walk in the park. Adaptation and innovative failures would result in the extinction of the SEO companies.

The past two decades of changes in search engines algorithms is a solid proof that web designers and SEO companies should brace for tougher times ahead in 2018. Black hat techniques and other short-term SEO methodologies may be history this year.

RankBrain is expanding

Google is staying ahead of the game and the increase of AI in search is being felt. Google’s RankBrain is its third most vital categorizing element.

One thing about the component is that can tell us what we want to search for before we get started. It also gives out all related searches.  It offers the top user awareness as much as possible.

No time for sluggish websites, spamming sites, and excessive ad sites.  All these barriers call for the SEO companies like SEO Service LA to ensure that they are giving their clients services that may not be deemed to be crossing the RankBrain’s path negatively.

The component is becoming hard to crack with tricky SEO methods.

Surges in voice search

As the number of people using mobile phones and related devices for searching, most SEO experts have come to an agreement that voice search may come to a rapid increase in 2018. Web designers will need to have more receptive sites that can adapt to the voice search as the pc based ones are left behind.  The ranking ingredient will also need to include voice, giving the SEO companies a shift from the normalcy that they offer their services.

Penalization of unresponsive websites

Although it has been taking place in the past years, in 2018 there might be an increase. The target may be those sites that are poorly equipped for voice and mobile use.

Changes in search engine listings 

The top position in Google ranking is for competitive keywords is increasing being held by ads. The organic ranking is becoming less important year by year. More attention is given to the promoted results.

In 2018 though organic listing will not be coming to an end, there will be an increase in competition for the first position making it more expensive and more crowded. It will be more difficult to rank organically based on many new factors that Google would be based on.

Need for high-quality content to succeed

2018 will be the year that Google would be targeting sites that have very high quality. For success, up to date content for business oriented sites would be a priority. The content would also need to be more agreeable to visitors. Online businesses may need professional hands to achieve the goal that would help them rank their sites locally.

On top of this, how the social media platform is used by the companies may be very essential. They will need to have the right social media strategies to be successful.

Building links

Link building might not be left behind in 2018. However, how superior and relevant a link is might be some of the outstanding factors that the search engines may place in this year.

The links would need to be relevant for a longer period of time. The way an online business distributes guest blogs for linking purposes would be very vital.

Those that have all their trust in link building might not enjoy good times with Google which has been seen to be taking them under scrutiny. Business owners may need to apply the services of a Professional Web Design company to check out their links and remove the ones that may not be relevant to their site.

As far as the predictions are concerned, business owners may find them a bit demanding. However, with careful planning and action, they might not lose their search engine listing positions.

They may need to look at their strategies a fresh and find ways of arresting any anomalies that might be present on their site. Changes like having a voice responsive site must be given a priority, since soon or later their site might be deemed obsolete. The content provided should also be checked for quality so that the search engine gives it the necessary importance.

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Build Your Brand by Blogging

Branding means more than being popular. It’s having getting the chance for value addition in people’s lives and connecting with those in your business line.

Millions of people visit the search engines daily in search of solution. If you do proper analysis on the search engines, you may discover that some of the solution offered for various problems may not be sufficient.

You can go a mile further by being the person that will provide the much needed solution and end up being a beneficiary of the same.

Be part of the bandwagon that offers the solution and use that to brand yourself in such a way that your blog can eventually convert and become a source of income.

One of the best ways to achieve this is by blogging and ranking. To achieve this, you need to do more than just setting up a blog and writing.

In what ways should I use blogging for branding sufficiently?

That is one of the key questions that we are going to deal with in this post plus how to brand and improve your social outreach using blogging.

  1. Have your branding and search phrases build in a specific niche

Selecting a niche that you’re passionate about may make your blogging for branding efforts easier although most people have a problem trying to find out where they are talented.

To get to this, you would really need to look inside you and find out from your activities your passion.

Remember that you may not be able to write blogs enthusiastically without doing so within your areas of interest.

Once you have done this, you can be able to offer viable solution in your niche without getting tired.

To do this, you need to ask yourself how you want others to identify with you online. If it’s about a service for example, ensure that everything you have online identifies with the niche.

They may include; postings, webinars, emails and ads. Make sure that you understand your niche quite well so that you can come up with the right content.

When you write, let your focus be on the search phrases. Carry out some research on the phrases; find out how the traffic for each keyword is.

You will be able to identifying the advice that people are looking for in the niche and provide information on how to get solutions for their questions.

After trying out some keywords in your niche and checking out the traffic, you can now make use of the right keyword tool to have deeper analysis of the search phrases.

Then go ahead and chose the right keywords to use to write content in your niche. You don’t need to pay money for the service. You can use Google Keyword Planner.

From the analysis you could get the average searches per month, search phrases with high competition, and bids suggestions.  It’ll help you find out those who are searching for help in your niche, and how you can probably get to them.

Don’t target the most competitive keywords, for you cannot easily rank in them. Just find your niche search phrases, make use of them in all the places. It’s preferred that you begin with long tail keywords within our tail however, take note that even such keywords may still be facing a very stiff competition.

Once your brand building campaign is completed, you’ll start ranking for what you want.

  1. Engaging personality when creating a voice for the brand

Ensure that you try to be yourself despite all the publicity that you may be attracting. You can follow the path of an online successful brander who has built his brand around the ideology given to him by people.

He has gone to the level of outsourcing all his other works except writing. He has made sure that his brand retains the voice. He has remained authentic in the effort he puts in his brand building to the level that it has turned out to be the brand voice something that you also need to have when using blogging for branding.

You should have in mind the idea that people are coming to your brand because of you. Some individuals have built their brand around storytelling and have been successful.

  1. Let your blogging be around your brand

Once you’re done with the identification of your brand voice the tougher side takes control, which is coming up with the right blog.

Designing your blog can either function or disadvantage you.

The main reason for starting the blog would definitely be solving people’s queries. Avoid anything that has nothing to do with that.

Make sure that everything on your blog is strictly on your niche including the ads.

Ensure that a visitor on your site has the ease of navigation so as to have an impressive experience in their first visit avoid any clutter.

Avoid the temptation of crawling into other niches just stick to your choice otherwise you will confuse your visitors.

How your blog is designed can either be an attraction or a send away. The best strategy for blogging for branding would be making use of your name. Apply this in social media and domains.

If you use your name, you will slowly find that results from your niche start showing up once your name is keyed in the search engines.

  1. Churn out relevant content

If you can’t have regular content, then you would not be building a large brand.  You need to churn out large content for the reason that you need people to get your advice, it leads towards an improved SEO, you need to beat the competition outta there, more writing means more refining to your brand and lastly that a refined brand enlarges and becomes better.

Writing a lot of content on a daily basis is not a walk in the park. You have to apply creativity in coming up with new ideologies, churning out content, being an editor and having your posts go live after that, engage the social media platforms in engaging your audience.

It’s no easy stuff however, you can do it with consistency for about three or more times weekly with your goals I mind.

You need to do more to stay engaged, use videos, webinars and live conferences. Daily presence on social media platforms will give you an upper hand.

  1. Apply guest blogging for extension of your reach

Guest blogging is a very good way of brand building and growth it builds your audience and makes you into a better writer.

Guest blogging also assist you in forming relationships with other leaders in your niche. You can do this by involving the use of email or relating to them via social media platforms like LinkedIn.

For guest blogging to function well, you need to have a good number of followers. To do this, you need to have a listing of your other brands; link to your social media and your talk should be targeted towards your personal experiences. .

While guest blogging, you should provide value and point to your readers where they should have further connections with you.

The good news is that you can build your brand by solely making use of guest blogging. However, for better outcome, you should use your guest blogging expertise to direct your readers to your blog.

It’s also a good way of getting your blog some quality links. If your brand is already established, you can still use guest blogging for creating links and SEO.

Getting started may seem to be tough however, the effort pays off. Remember it’s not a quick thing; you will need patience and persistence to make it.

Just remember that the effort will pay off well in the long run even if it takes a year or more.  Blogging is not a ticket to quick money you will need to churn out valued information.

Have in mind the bitter truth that the measurement of your branding success does not feature on the number of followers that you may have, but, how deep the connection is.

A brand can be built quickly using methods like paid advertisements however, for those who need to have a beneficial relationship with the leaders in their industry, you need to understand that you for you to have deeper meaningful relationship, this needs time.

Conclusion

Blogging for branding is not a quick way to stardom, you need to have patience and persistence in order to be successful and build deeper relationship with your clients.

All that is vital to note that it really works so long as you follow the right path, selecting a niche, search phrases research and filling in the void through providing solutions.

Churn out more quality content in your blog and have your name outta there. You will end up getting quality connections that will highly assist you in your branding.

Don’t ever get so much concerned about the time it takes to achieve your branding success.

Just do what you need to do in the right manner and success will follow you in the long run.

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How to market your brand in 2018 with low budget

For many starting businesses brand marketing without enough money is no easy task. They have to resort to using low budget methods.

The biggest headache is getting to know low budget brand marketing methods that actually work. Don’t worry, I have taken up all the pain and come up with a list of methods that you should apply in your start-up.

The brand marketing methods are not absolutely free. The reason for this being that you will need to involve your employees who may require payment for the services.

However, even if it’s not free, your start-up will save huge amount of dollars which can be channelled to other needs within the company.

Low cost brand marketing methodology works! All you need is a dedicated team that’s disciplined enough to do what is needed in order to get results that means successful branding of the business.

Here are the low cost brand marketing methods that you should try out in 2018:

  1. Acquiring links from your business associates

Those companies that you carry business with can be of greater help when it comes to your brand marketing. Remember that it’s easier to approach your partner’s suppliers etc. for a link on their site.

Avoid purchasing them by all means. Bought links can bring more havoc to your business site that you won’t know existed before.

  1. Look up for the mentions and get linked from them

Your start-ups may have been mentioned across the internet. However, you may find that most of those mentions are not linked. That’s a gold mine.

All you need to do is to look out for the contact information of the writers who have your company mentioned and ask them to add a link back to your company.

  1. Business partnership

Business partnership can be another way to market your brand. Those who have business related to what you offer can market your services while you market theirs.

For example if your company provides content writing services, you can promote a web design company while they market your services.

Both business gains using the method it ensures that they both get value from their relationship. All that is needed are talks and signing of agreements then you are off with your marketingcampaign.

  1. Blog commenting

Blog commenting is mostly overlooked though it’s one of the valuable low cost brand marketing technique. You just need is to make frequent comments on blogs related to your industry.

Your brand gains popularity.

The ideology works best when you provide valuable information for readers. Remember that when commenting avoid spamming and that whatever you post should be targeted towards giving a positive outlook for your brand.

  1. Make use of HARO (Help a Reporter Out) services

Register for the HARO services which have no charges. Should you have a story about your brand, then you can go ahead and use the service to gain popularity.

  1. Have a significance presence on Google + Create a Robust Google+

You can make use of the Google social media as your brand marketing platform. The search engine makes use of your business data to create an online presence which can positively affect your branding.

Ensure that you should do your profile writing well, for your brand to enjoy publication across the web.

  1. Personal Networking

By using physical networking, you would be applying a very effective method of brand marketing that’s overly mistaken.

The power of talking to people about your brand and exchanging business cards cannot be ignored in this technological era.

The method still works and if you try it you will be amazed by its capability.

  1. Contest Running

The method has had a good share of misunderstanding especially for being used in scummy circumstances.

All the same, the power of contest running cannot be overlooked. It has the potential of turning up your brand marketing effort.

Have a contest running and have something to offer. It might be a car, a ticket, or an electronic garget.

Whatever you use, so long as you do it properly, you may be happy with the outcome, as the method can turn your brand marketing into a viral promotion.

  1. Register in an affiliate program

Affiliate marketing can come in handy when brand marketing. The good things being that you will have others promote your business for a fee. In return you save money as your company grows.

Your business grows in an organic manner. The only con with the methodology is that it does not necessarily work for every brand. However it’s worth trying and you would easily find out if it does work for your business.

  1. Tweeting

To really hit a bigger output for your branding, you need to make use of twitter.

Twitter is a killer marketing platform. You don’t have to be an expert to do this.

You need to find those that have influence in your industry and follow them. Once they mention something related to your brand, you can then re-tweet the same message and have them mentioned in your comments.

Slowly you will begin to lay foundation for your company’s platform.

  1. Upselling with your current clients

Marketing is not only a way of gaining new clients; rather, against the thinking of many business owners, it takes place with the existing ones.

You can apply upselling on your present clients which is twenty times better. When marketing for your existing clients it’s cheaper and comes with unbelievable gains.

  1. Be friendly to the major Influencers in your line of business

In each business, there are those people who call the shots.  What they say concerning the niche is almost law.

They have a huge following which makes their opinion trend and change the outcome of business. You should never ignore them.

Be friendly. Don’t beat around the bush, have a direct encounter with them.

Ensure that you have something to offer that will give them your attention. Suggest some partnership with them and offer something in return .

You’ll be assured that when they start talking about your brand  you will have its  popularity grow.

  1. Hash tagging

Using a hash tag can be another low cost method of marketing your brand. Identify the hash tag that you will be using and make sure its present in all your business postings across the web.

The hash tag has the capability of making your brand go viral because it can be searched online.

  1. Acquire Email Addresses

Getting email addresses or increasing the ones you have has a great outcome in marketing of your brand.

You can have a Hello Bar which is basic yet a very effective way of increasing email address acquisition.

  1. Increase your user’s generated content

The benefit of using content to market your brand is just amazing. However, getting enough content when on budget can be tough.

The best cost effective way of having content is to have your users write their stories. Through motivation you can have your users tell their stories and generate content for you in the process.

If you do it well, you will get hundreds of articles written for your brand by your users and have your brand marketed cost effectively.

  1. Engage with your social media fans

Express interest to your fans on your business social media pages. When you get interested with your fans, they reciprocate. You can simply do this by re-tweeting (on twitter) liking their comments (LinkedIn, Facebook, and Twitter). Once you start doing this, the fans will get interested on your posts andstart engaging. In the process, your brand’s popularity increases.

  1. Write high standard PR (Press Releases)

Though PR has lost its glory as an SEO method, but it still holds water when it comes to brand marketing.

Making use of sources like PRWeb, would need you to have some hundreds of dollars. Since you have insufficient monetary allocation for brand marketing, you can resort to sources like PRLog.org, which charges nothing.

You might not be in line to getting quality syndicate, but, it doesn’t matter.

Whatever you will get will be substantial putting in mind that it’s free and saves you money.

You need to have is a high standard PR and a no-follow link to your website and you are ready to go.

Conclusion

You don’t need tonnes of dollars to make your brand popular. With sufficient time in your hands, you can turn around an expensive brand marketing campaign into a low cost success story. You just need to have a dedicated team in your company and you’ll be on your way to a successful business branding path.

The choice is yours, you can decide to pick a few of the budget brand marketing techniques I have shared with you, or you can decide to only pick one and do it till positive results start trickling in.

 

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How to steal your competitor’s links in 2018

Backlinks are a very important as far as online marketing is concerned. Almost all business owners understand this, however, only a few are ready to burn the midnight oil and get them.

So that your online business is found in the search engines using certain keywords related to it, you will need to be very serious with backlinking.

An outlook on backlinks and their importance

When you get a link back to your site from a quality site the search engine awards your site by ranking it better. An essential thing to do is to have an anchor-text. Remember that with links, getting more is not vital. You need to get quality links.

When backlinking, the best practice is to use an anchor-text in content the issue is not just about getting the backlinks; it’s about getting the most reputable ones. There are so many spammy backlink providers online that sell them.

You need to tread carefully and avoid the spam link sellers found everywhere on the internet. Your site might end up getting banned by Google for example and result in huge losses.

You should know that even if you got a link from an authority site, it doesn’t mean that your site will rank the next day. No! If you don’t have the right connections, getting quality backlinks is not easy.

How do you speed up the process of backlinking? Several tools may come in handy to assist you with the process of getting information about your competitor’s backlinks.  All you need is to find ways of grabbing their links and benefiting from them.

What backlinks do you need to focus on?

Google has a reason for allowing us to have an access to backlinks. Remember that all backlinks are not the same some can transfer their problems to your site and really worsen your SEO while others can make it even better.

For most starters, buying backlinks is the easiest way through. While others turn to online directories for free links. However, the truth is that the two methods of acquiring backlinks cannot in any way beat the organic backlink.

Online directories will not provide a viable solution, the reason being that backlinking to them needs some cash if you are ready to pay to get a backlink without caring about the quality.

The efforts will amount to nothing because the search engines algorithms are made in such a way that they cannot value a link from an online directory. For it, the backlink adds no value to your business site ranking. So, where do you start?

Backlinking is one of the essential factors considered when ranking a site. If you happen to write the best copy and have nobody linking back to it, according to the search engines, your effort is in futility. In this case, it’s the quality of the backlink that counts.

For backlinks to assist your ranking efforts you don’t just backlink to thousands of links in the hope that everything will at that time work for the best, you need to have backlinks from different sources and domains.

You also need to backlink with sites that have high linking authority. DA (Domain Authority) is the one that gives your business site power rating by the search engines.

It basically means that you would be better off backlinking with a site that has a DA of 80 and above rather than the one that has 35 DA.

When high DA sites give you backlinks, the search engine would automatically rank your higher.

You need to focus on the sum total of the backlinks targeting your site, getting backlinks from different domains and industry and high DA sites.

Spying on your competitor’s backlinks (step by step)

After getting informed as to why backlinking is vital to your ranking efforts, it’s now clear for us to check out how we can spy on our competition backlinks.

You need to find out the high DA sites that your competitor has.  The efforts will need you to have a spreadsheet. You need to record the DA, the topic of the content, PA and a post from your blog that goes one on one with their linking history.

If for example, your competition has a link from site x, check it out online and have some information about it.  You will get to know its DA and PR. Record the information on your spreadsheet.

Using the Open Site Explorer go down on your competition page and check out all the backlinks from external sources. From there you can get started on the location of the best links available.

Choose root domain targeting only external link sources. Check on the DA. Get the highest DA.  The process will reveal backlinks that will ensure that you can boost your SEO efforts.

Check out for the trends and try to find out the posts that people tend to link to most. On your spreadsheet, have a list of the web address of each link and the topic of the content.

You should also record all the diverse links that your competitor has.  The aim is to have a list of all the sites linking to your competition and the topic they have linked to.

Spying on the posts

The moment you have the list ready, you need to go to the second process which is the specification of links. Spying on particular posts will help you discover which one has many backlinks.

You will need to have the most popular link to your competition and carry out some searches using the Open Site Explorer. Let the filter remains as set previously, go down to the inbound links you will be able to have an analysis of the chosen single topic.  You can either write a post that relates to the post, or if you have it already, you can target to have about ten backlinks to it.

Once your spreadsheet has all the needed information, then you are ready to steal your competition’s backlinks. You only need to find out how they got the backlinks and copy the procedure.

They may have gotten them from guest blogging which is one of the best ways to get hold of backlinks in exchange for the blog content.

The golden question would be how you would get the backlinks to your site.

Reaching out through email for links (step by step)

In the world of business relationships are built on giving and take basis. You only get after giving. Nobody likes the guys who want but do not give in return. Marketing relationships are a give and take.

That is the same principle we are going to apply to get a share of the backlinks that your competition has. Don’t be the kind of person who sends emails asking for backlinks when you offer nothing in return! You will be definitely be spamming on others!

There are only two best ways to get links; having an exceptional content and relating well to others.  You will start by visiting the site that you would like to get a backlink from.  Here, you can try to get their email, if it’s not present, and then try to locate their pages on the social media platforms.

The company’s link would mostly take you to the employees. Look for the right employee that has influence in the blog/site. Once you have found the person, you should now go ahead and start relating positively to them.

If it’s LinkedIn for example, you can use the Inmail function to contact them.

Don’t ask for backlinks in your first message. If you do so, you will be taken as a spammer. Tell them how delighted you were after reading their post and that you have also written a similar post and linked back to their post.

Such a message would be aiming at building a strong relationship based on the same interest.

Be as friendly as possible, don’t ask for backlinks. It might look tedious, but the effort pays well.  The secret is that you cannot rank higher in the search engines without backlinks. If you go ahead building a friendship with people of influence on a blog/site, your effort will not be futile, you will definitely get links.

It’s better to have twenty high PR and DA annually than have thousands of link spammers and online business directories.

Conclusion

The whole idea of backlinking might look tough. However, the rewards of quality backlinks are just tremendous and rewarding. Your site will improve search engine ranking boosting your traffic and sales.

Many folks find it hard to follow the best and easiest method I have revealed above. They end up buying backlinks and getting them from spammy sites across the internet which affect their site in ranking, while some go as far as being banished by search engines!

As I have mentioned above, the secret of backlinking is quality. Getting a couple of quality links every year would definitely improve the ranking of your site.

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How to write a converting PPC Campaign

PPC campaign can be complicated and be tasking. Despite that, the choices for PPC platforms are many. You can tailor your bid, have your target keywords, and start marketing.

You can then apply some metrics to see how the site is working. If not done well, with PPC Campaigns you can open it and get frustrations. Despite that, it can be a very good tool for driving brand awareness.

Research reveals that an average company that applies PPC may have two times ROI.

Should your online business be selling products and services, then PPC should form part of your marketing strategy. It’s a faster tactic of achieving your traffic and conversion goals.

Luckily, there are many PPC marketing campaigns that you can emulate and succeed.  Note that when starting out a PPC campaign, you should have a strategy to be applied.

General look at PPC and its benefits

Why should a business apply PPC as a marketing strategy? Well, PPC is a tremendous marketing technique, that for those businesses that are not applying it, they are at a loss as far as earnings and online visitors are concerned.

What are the benefits of PPC?

  • PPC gives your online business a faster entry into the market

Unlike the organic SEO where you naturally rank for a certain keyword that converts in your niche after a long duration, PPC acts as a short-cut that starts you off immediately and you don’t need to wait long for traffic and conversion if the PPC ad is done right.

It widens the net for fishing out more traffic and conversion, equalizing your chances with companies that were formed many years before yours.

  • It can be tracked and measured

The tracking and measurement of PPC take place immediately.

The stats can act as a good way to see if the PPC campaign is doing well or not. There are many tools online that assist in these processes in real time.

  • Gives out beneficial information

The periodical reports that you get from PPC campaign tools can be helpful in realizing whether your ad needs changes or not.

  • It makes a vital contribution to the business prospects

With PPC campaigns, you can prospect and plan your business.

The tools present can give you the stats for your achievement which are handy in planning for your business future.

You are able to see how much you have spent on the PPC campaigns and whether you have gained from your investment.

  • The process is under your control

You can steer the campaign and make decisions on how you will reach your potential clients.

It all begins with the keywords you chose to have and the restrictions you want to put into practice.

Should you want to begin small, then you will definitely have a choice as to how much you are willing to invest in your PPC campaign.

  • PPC Campaigns can function well with other marketing methods

Content is the king in online marketing; business owners are putting more effort into driving traffic towards their content.

PPC can be the most appropriate method of marketing content for more traffic and conversion.

  • Large target choices

With PPC one can easily target a selected audience in a specific place. You can go for those who have had an exposure to your brand and those who haven’t.

When and where to apply PPC campaign

PPC campaign can be applied anytime to your online business. You can use to market a brand new website or to boost the organic ranking of your business site.

PPC can be used on various platforms that include all the main search engines plus the small ones, social media platforms, forums, and dozens of websites across the internet.

You can also use PPC when you want to drive sales to make a killing in a particular season like Christmas.

You may be running some special discount and you need the word to get across the internet faster. The best option you may have is using PPC.

  • Getting the PPC campaign copyright

How you write your PPC ad copy is what will tell whether it will convert or not. Whichever platform you are using the copy should be prioritized.

PPC is actually the fastest way to drive traffic. A single twist to your header may result in changes in your ROI. It doesn’t mean that you stop there.

There are many strategies that you can use your ad copy to bring more traffic and conversion. The topmost PPC campaigns on social media use emotions as a trigger.

How is this done? How can you apply the same to your PPC ad campaign?

How to apply emotions in your PPC campaigns

Emotions play a vital role in the conversion of PPC ads.  Those PPC ads that have emotional undertones, according to a recent analysis have a double chance of doing better than those that don’t.

Remember that not all emotions resemble, and take care not to add a negative emotion to your PPC campaign. A good example is having an ad copy that brings the feeling of fear and desiring at the same time.

If it’s a travel PPC ad copy, you can have it express the fear of being left out when others are having fun! It can drive people’s emotions and lead to them clicking the ad and converting.

You need to come up with a method that’s different from the rest. Make use of social proofs in your PPC ads campaign too. If used well, it can increase your traffic tremendously.

  • Social proof integration

Social proofs work well because people have a trust in product and services that have been previously reviewed. They would like to find out what others are saying about the product or service before they make a purchase.

Online businesses are using them to build trustworthiness in their businesses. People would read the product reviews and compare the pros and cons before making a decision on whether to buy a product or not.

If a product or service has no review, then converting a visitor to a buyer would be an uphill task.

To integrate social proof into your PPC ad campaign you need to provide answers to the following:

How many people have consumed your product or used your services? Who are the regular users? Is there a large company that uses your product or services?

Do you have evidence concerning the feedback of those who have used your product or services?

The answers to the queries will guide you in getting your social proof. Include it in your PPC ad copy and you will see the changes that will hit your online business in form of traffic and conversion.

  • Inserting flexible keywords in your PPC campaign

Insertion of dynamism as far as keywords are concerned is one of the best methods for a successful PPC campaign.

It reduces the workload of having to make many landing pages.

It’s my go-to, gold standard when it comes to driving conversions and saving time. It increases the level of relevancy and makes conversion easier.

After writing your PPC copy, input dynamic keywords related to your niche and you will begin to see changes in your ROI.

  • How to dominate the search engine results through branded keywords

Branded keywords utilization in your ad can be another method of dominating and even defeating your competitors.

Branded keywords give you an equal playing ground with the big players in your niche. Get the most popular and converting keywords in your business and have a PPC ad copy running on them.

Some of the branded keywords may turn out to be expensive; however, the ROI is always higher. As more people click on your PPC ad, your PPC cost goes down.

Ensure that you have a target for spending each day. If, for example, your PPC is $7 and you have one or two people converting for every ten, then, depending on the returns of your business, you may end up making a kill.

Supposing your service or product or service costs $100, 10 clicks will cost you $70 if you have two conversions, then your profit will be $130.

The PPC for branded keywords does not come cheap; however, it all depends on the cost of your service or product.

  • Conclusion

We have seen that what you do to the copy of your PPC is very important. If the ad targets online visitor’s emotion in a rightful manner, there is an increase in traffic and conversion. The tactic can work for your business, even for the running ads. You can make changes to them and still gain where you weren’t.

The ad copy should also be accompanied by dynamic keywords to make it relevant. Putting these methods to use will highly assist your conversion and traffic.

You can also incorporate the use of branded keywords. They will assist your PPC campaign in running side by side with your competitors and larger business. Due to their relevancy, they would uplift your conversions and traffic.

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How to use Social Media Marketing to increase sales

If used right, social media marketing can be a superb channel to increase sales for your online business. To most of those who have tried this marketing channel, the idea of sharing pictures videos and sometimes going live on Facebook is well received. However, the biggest huddle lies in converting the followers into buyers.

For some, social media marketing only comes in handy when promoting their brand or a new product. It’s true. You should never stop social marketing just because it’s not driving people towards buying your product or service.

The good news is that social media is growing rapidly and the use of it as a marketing tool is possible so long as it’s done right. Ignoring it will mean leaving behind platforms that people spend their time on every day; this might be the worst decision for your business.

All you need is guidance on how you should use the social media platforms for brand awareness and conversion.  The following are the tips on how to use media marketing to increase sales for your business. These are the tactics I have personally used to increase conversion on my blog in three months.

  1. Build a fan base and interact with them

Social media marketing is all about interaction. Once you have your connects, followers or friends, how you relate to them on the social platform is what might assist you in your marketing strategy.

Create your business page and relate to your fans genuinely. Let the conversation flow, keep them well informed.

Let your postings be friendly, those that elicit warm feelings. To make them feel privileged, don’t share your products yet, you can post videos and pictures of events in your company.

You could also engage with other groups similar to your company on Facebook or LinkedIn by sharing information and being active.

When engaging with other groups, make sure that you familiarize yourself with their guidelines to avoid spamming them. Find out if they permit your brand promotion.

You can increase your group following by offering something valuable in exchange for membership. It could be an eBook or maybe a course. When they sign up for the offer, they then get admitted into the group. It could increase your fan base tremendously.

  1. Connect with the key persons in social media

On the social media platforms, you will definitely find those people who have millions of followers or connections.

Get to know them. They can come in handy in your social media marketing campaigns. From YouTube to Facebook and Twitter, get closer to those that have influence. Meet them and give them an offer to recommend your brand.

Their followers tend to believe in them. If they have something good to say about your brand, believe me, it might change your sales completely.

The right route to getting a person of influence to market your brand would be to give them an offer that is profitable for them to gain their trust.

  1. Paid social media marketing campaigns

The number of businesses promoting their brand on Facebook has shot up.

The advantage of using paid media marketing campaign on Facebook is that you don’t need the fortune to do it.

With a couple of dollars each day, your business can achieve its goal of increasing visitors to your online business.

However, you need to check if the ads are really adding your visitor’s number. If you find that they are not, then it’s advisable to stop or do some optimization on the ad.

You should also ensure that your Facebook ads don’t cost more than a few cents per click.

You can begin by having several free posts and see how they work out. Then you can go ahead and use paid campaign for the one that is well received.

  1. Carry out some tests with the ‘buy now’ button

Note that the social media platforms vary while Twitter and Facebook are excellent in increasing your brand awareness, Pinterest and Instagram may be different since those found here have a buying mentality.

Most social media marketing ads lack in providing the users with a superb shopping engagement. A good number of them send users away from the social media which is not good for business.

Luckily, you have an option of using an application that empowers users to buy from your online business without getting away from the social media platform.

On Facebook, for example, you can now have shopping carts on your company’s page thanks to some apps.

On the other hand, on Pinterest, you can use a secured ‘buy now button’ without leaving the page.

Test the apps on your various social media platforms and see what works well for your business.

  1. Don’t post too frequently

It might sound odd, especially having in mind of the idea that the Search Engines have a liking for frequent and fresh content, this has resulted into companies posting daily or even several times in a day with an aim of creating awareness of their brand and driving sales.

Be very careful with frequent posting on the social media platforms. Ensure that you have a very high standard of information you want to share.

If you don’t, then your frequent postings might actually work against you and reduce the number of followers you have been enjoying.

Keep in mind that this does not mean you don’t post frequently on your blog. No!

Rather, what you post most often on your blog is not a must for it to appear on your social media platform.

You can leave that to the best content you have maybe once every week.

Conclusion

From the perception, social media marketing can be a very good platform for popularizing your brand. However, it may be an uphill task in changing your followers, connects, etc. into buyers. If not done right.

Having said that, it doesn’t mean that this cannot be done you will need to try out the above tips and find out which one really works for your business.