11 Top-Notch Influencer Marketing Tools You Should Try In 2017
Admit it, folks. Influencer marketing is the next big thing (if it is not already!).
Marketers have been going crazy over it since last few years and you fairly know the reasons behind the same, don’t you?
Well, influencer marketing is an extremely simple, supremely credible, and highly cost-effective way to gain brand recommendations. In fact, studies have found that it can lead to 92% more success than paid advertising, which is more than extraordinary!
However, your influencer marketing initiatives might result in a sheer waste of resources if not done in the right way. For this, you need to start with the right tool.
Today, we’re going to talk about the most effective influencer marketing tools that can skyrocket your campaigns this year. Let’s start:
If you want to be known for what you love, Klout is for you. At least the tagline says so.
But, in reality, it offers much more than that.
In fact, it is the most popular influencer marketing tool that provides ‘Klout Score’ (between 1 and 100) based on social media analytics to gauge the ‘influence’ of a person. Find high-ranking influencers in your field of interest having the maximum impact, get suggestions about ‘experts’ with high scores depending on your search, track your own influence and compare it against that of your rivals, and so on.
And, the best part? All these are absolutely FREE!
Buzzstream is all about building relationships and building buzz. Being one of the most advanced influencer outreach platforms, it helps in researching influencers, managing social relationships, and developing personalized outreach that is efficient enough.
But wait, you’re yet to know the most important thing!
The software is pretty smart in collecting data about influencers. It scours websites or blogs and records a variety of information automatically so that you can focus on prioritizing them. Now, isn’t that sweet?
Buzzstream also tracks your interactions with influencers to streamline the entire outreach process.
Traackr comes with influencer marketing solutions that actually matter. Thanks to its exclusive Influencer Relationship Management (IRM) platform, this has been turning individuals and small businesses crazy.
So, what’s special about IRM?
Well, it works as a comprehensive system of record for managing, expanding, validating, and scaling global influencer marketing efficiently. Rather than only connecting with influencers, IRM aids in managing your relationships with them as well as measuring their impact on your business through a targeted outreach strategy. It also assesses the reach and relevance of the influencers and scores them accordingly.
Overall, Traackr ensures that your outreach efforts are effective and you earn lasting influence for your business.
If you want to run a strategic influencer program, Onalytica can be your solution.
This end-to-end influencer marketing software lets you better scale your influence by discovering global influencers, mapping the key connectors, listening to them, engaging them, and measuring the success of your influencer activities.
While managing your influencer relations with Onalytica sounds pretty impressive, it is mostly appreciated for its unique algorithm that generates data-based lists of influencers in a specific community.
And did we mention, this discovery part is completely FREE?
Zoomph simplifies the marketing science like nothing else.
Powered by social analytics, this platform is basically intended for performing a wide variety of search and analytics functions. However, its ‘Z-Points algorithm’ makes influencer management easy and smooth by allocating a score to the influencers based on their influence in their respective areas.
The key differentiator of Zoomph is that it considers ‘context’ instead of the number of followers and the social media posts of a person to measure his or her influence. When combined with real-time analytics, this helps in understanding the influencers better, engaging them more efficiently, and enriching the relations.
BuzzSumo works as an all-inclusive package to up your content as well as influencer marketing game. It not only tracks the best-performing content in your niche but also makes it easier to find the top influencers.
Being versatile and extremely easy to use, BuzzSumo has gained immense popularity as a blogger outreach tool. Once you type your topic of interest, you are given an insight into the trending content in through which you can reach out to the influencers.
Further, you can filter your search (by content type, domain type, location, etc.), set alerts, export your data and perform a lot of other activities to facilitate your outreach efforts.
The name says it all.
Outreachr is one of the best social outreach tools that help you reach over 400 million potential contacts in any niche across more than 40 countries.
With the tool, you can literally discover your contacts within minutes and save dozens of your hours, as claimed by the company. You choose your niche, identify key influencers in it, and manage your contacts. It is as easy as 1-2-3!
…and this is only the tip of the iceberg!
The reports generated by Outreachr allows you to filter your results by vital metrics, sort them based on social influence, and even add your own data in order to use the information to your best advantage.
Here is another widely used and highly admired influencer marketing tool that comes absolutely FREE!
Social Crawlytics mostly help in spying on the performances of your competitors by identifying their most shared content, where it is being shared, by whom it is being shared, and how it is being promoted. At the same time, it also aids in discovering the prominent influencers in a certain market segment as well as keeping an eye on the social sharing metrics.
The crawl report provided by the tool can take your influencer marketing to a whole new level.
Agencies, publishers, and brands out there should definitely give Pitchbox a try this year to accelerate their blogger outreach programs.
It is a feature-rich platform that pays attention to a lot of finer details related to influencer marketing including prospecting, scaling, following up, managing relationship, and measuring the success so that you can focus only on building strong relationships.
Needless to say, it is a perfect platform to meet all your influencer marketing needs. Bonus? An integrated email client to keep the things well organized!
When it comes to enhancing blogger and influencer intelligence, GroupHigh is considered as a reliable name.
It can give your influencer marketing a significant boost by finding the best bloggers and social media influencers, assisting in managing your relationships with them, analyzing the value of your content, and measuring the impact of your overall efforts.
In addition, it makes your entire outreach program 4 times faster by streamlining each of its phases. Awesome, right?
The list will remain incomplete without the mention of the ‘ninja’ of influencer marketing.
Yes, we are talking about Ninja Outreach, the all-purpose influencer and blogger outreach software CRM loved by tons of individuals and businesses. It not only finds thousands of influencers instantly in any country but also automates outreach to save your time and money.
The platform ensures that you get the highest possible response through your outreach efforts with it exclusive feature called ‘Automatic Email Outreach’. It actually allows you to track each and everything including opens, clicks, replies, and so on.
With Ninja Outreach, your life is going to be a whole lot easier, we must say!
Effective influencer marketing can help your business gain serious competitive advantage and find the right influencer marketing tool can help you hit the bull’s eye with half the effort. If you are yet to realize the importance of increasing your influencer outreach, it is time to explore these tools and leverage their power.
Have a great year ahead with a greater brand strategy empowered with the greatest influencer marketing resources!