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4 Fundamental Challenges For Small Businesses And How To Face Them Successfully

When it comes to establishing small businesses, the first few years are always the toughest. There are tons of fundamental challenges they need to struggle with and unfortunately, most of them fail to survive by the end of 4-5 years.

In this post, let’s talk about 4 biggest fundamental challenges faced by small companies and how those can be fixed:

  1. Reaching Out To The Potential Customers

Well, this is not an issue faced only by small businesses but industry biggies also find this equally challenging. No business can ever flourish just by sitting around waiting for the customers to come in. It is all about working hard to reach out to the potential customers and turn them into successful leads.

However, the task becomes way too tough for small businesses as they are yet to establish a strong presence in the market. With so many channels to explore and so less resources available, it really becomes hard for them to prioritize things in order to make the most of their efforts.

What To Do:

  • Start with identifying your target market. Once you figure out who your ideal customers are, it becomes easy to utilize your maximum potential by reaching out and spreading the message to the right people.
  • Take your time to understand your target customers very well. Get idea of their personalities, professionals profiles, online activities, etc,, which would help you build your buyer personas perfectly.
  • Now, you can develop a robust content strategy and start producing relevant as well as useful content based on those specific buyer personas. You also become able to present your business in front of the right people at the right places, which will improve the results dramatically.
  1. Building The Most Powerful Workforce

Most small businesses feel under-resourced and building a reliable workforce is always a challenge for them. Recruiting the right talents having sufficient domain knowledge and proper skills is certainly not an easy task, especially when you are running your business on a budget.

However, building a powerful workforce is critical to the success of a business and hence, choosing the most deserving people with the ultimate passion for work is absolutely necessary.

What To Do:

  • Do not go ahead with a short-term mindset in order to make your task easier. Though it may take a significant amount of time to find out the right candidates and lengthen the entire process of hiring, it will help you make well-informed and well-thought-out decisions. As a result, you will be able to find out the most talented people, who will benefit your business immensely in the long run.
  • Creating candidate personas, just like those buyer personas we talked about in the previous point, will aid you in your recruitment procedure. Make sure that you build those around your company culture while specifying different traits for different roles.
  • Put some efforts in attracting amazing talents to your brand and encourage them to learn more about your company. This will enhance the predictability of your hiring considerably by building a recruiting pipeline.
  1. Spreading Awareness About Your Brand

Increasing brand awareness is one of the biggest challenges all small businesses need to face. They keep wondering how today’s highly reputed brands have experienced such tremendous growth and turned into household names but, most of the time, fail to decode the secret.

It undoubtedly takes lots of hard work to achieve such paramount success; however, strategies also play an important role in stimulating the growth of a business. Even though it seems difficult to crack those kick-ass strategies adopted by industry leaders, you can follow a few surefire tricks to spread the word about your brand and build a great reputation.

What To Do:

  • Focus on Public Relations (PR) to make your voice heard and establish your presence in the marketplace. PR is much more than just paying an agency and securing a place in a news blog. Rather, you need to find the perfect inbound as well as social media marketing scopes in order to maximize your PR efforts.
  • Explore co-marketing opportunities that can boost up your organic marketing efforts simply by helping you gain a huge chunk of fresh contacts. When you partner with another brand, you automatically inherit its reputation to some extent, which is quite an effective way to create brand evangelists outside your circle.
  • Take blogging seriously as it contributes significantly to brand awareness. Start a blog about your business, be consistent with it, and turn it into a high-quality one. This is extremely helpful in driving traffic to your company website, which you can convert into leads by following effective conversion strategies. Blogging can also improve the reliability of your brand and establish it as an authority in your industry.
  1. Preparing A Strong List Of Emails

Having a strong email list is indispensable for any business irrespective of its size. However, building a robust list of emails is a big deal for small businesses as they often tend to buy email lists and the idea fails miserably in yielding results.

In addition, every company needs to increase its email list at least by a quarter annually as an email marketing database has been found to degrade by around 22.5% every year. Needless to say, it’s a huge task!

What To Do:

  • Try to come up with opt-in email lists where subscribers can provide their email addresses to you voluntarily, thereby allowing you to send emails to them. To do this successfully, you can create great blog posts and add call to actions (CTA) to encourage people for availing subscriptions.
  • Reconsider all those older email lists you have and send engaging re-opt-in messages to those older contacts.

As a small business owner, if you are experiencing one or more of these challenges, follow the tips we have given above and you will surely come out as a winner.

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8 Most Useful Content Curation Tools For Marketers

Where creation fails, curation succeeds! Well, in content marketing, this is slightly different. No matter whether you are struggling with your content creation or not, curation of relevant content from a variety of sources will always give your content marketing a remarkable boost.

However, with so many self-proclaimed ‘best’ content curation tools available in the market, finding the right one is pretty challenging. Let us help you.

Check out the list of 8 highly effective content curation tools intended for marketers of different levels of expertise:

Beginner Level:

There are quite a few simple sources of information around that could make beginners trustworthy and you should definitely take help of these in order to curate content on a sustainable scale. Moreover, these tools are absolutely free and include no convoluted dashboards.

  1. Pocket

Being the simplest tool in the list, Pocket offers easy and fast options to ‘save, discover and recommend’ the most interesting as well as highly popular stories across the Web. You can accumulate all useful content (articles, videos, images, and so on) at this place for future reference, group them by using tags, and share them easily with the help of the built-in search functionality. It also provides seamless integration with more than 500 applications including Evernote.

  1. Twitter Lists

When it comes to following a Twitter feed, people often feel overwhelmed. A Twitter feed is nothing short than a ‘streaming mess’ and ‘Twitter Lists’ can help you keep things well-organized. They basically allow you to put all the accounts you follow in order and categorize them for ease of use.  In other words, creating lists will give you curated groups of accounts, which can again be managed and updated as needed.

  1. Newsletters

Subscribing to newsletters relevant to your industry can make content curation much easier for you. It gives you an opportunity to catch everything remarkable on email, which you might have missed on your social channels. However, if there is no good newsletter in your niche, create your own after a thorough research. There are tools like Redef, Quartz Daily Brief, Internet Brunch, etc., which are making the most of the original content curation practice and helping readers stay in the loop the best possible way.

Intermediate Level:

If you already have mastered the basics of content curation, choose tools that offer more comprehensive solutions. Most of these intermediate resources come with subscription options, which can generate news digests, feeds, etc. by following certain algorithms and help you curate the best content for your readers.

  1. Scoop.it

If you like the simple yet intuitive user interface of Pinterest, you will love Scoop.it too. The platform allows marketing professionals to start with their topics of interest, curate great content on those, and publish the content on their own page in minutes. It basically helps you create as well as grow your online presence by generating the most relevant articles on specific topics and enabling you to share those to your social channels. Besides, the site also offers features like recommended complimentary topics, daily topic updates, etc. to give you a seamless experience.

  1. Feedly

Being one of the most popular RSS feed readers available in the market, Feedly can help you speed up your research, marketing, and sales by providing the best content in your industry. Be it organizing your favorite content, reading your topics of interest, or sharing valuable information, you can do a whole lot of things at this ‘central place’ through web browsing or new aggregation. Moreover, you can enjoy the services on both your PC and mobile devices without interruption.

  1. Storify

Storify is a social storytelling platform that takes content curation to a different level. The website comes with a simple interface, which allows its users to browse various social channels and create compelling stories from what people have posted there. The best things about these stories are that they are completely unique and come with engaged audiences automatically, which can grow even more through publishing.

Advanced Level:

Content curation should be taken much more seriously at enterprise level and professionals need to dig into some sophisticated tools for effective and efficient solutions. A proven content curation platform is typically enriched with advanced algorithms, which assist its users in finding quantitatively as well as qualitatively relevant content for their audiences. Furthermore, it features a centralized platform for content publishing with necessary customization options to provide tailor-made solutions to businesses.

  1. Curata

The business-grade Content Curation Software by Curata is an amazing choice to fuel any content marketing initiative. If your enterprise is struggling to come up with high-quality content in adequate volumes, the self-learning engine of the tool will help you discover the best pieces for your target audience within a few minutes only. You can also repurpose your curated content, publish it on your own page, and promote it through social networking channels.

  1. PublishThis

Enterprises can consider PublishThis as a reliable alternative to Curata and produce better content for their digital platforms through curation. The tool has an advanced content IQ engine featuring exclusive semantic search as well as tagging technology, which ensures the delivery of the most relevant content to its users. Being powered by ‘Big Content’, PublishThis can source tons of content specified for your audience in a very short time and help you get rid of the hassle of manual curation. You can also customize your curated content and distribute it across different media for greater reach.

Marketers might find it tricky at times to select the right content curation tools that would serve their purposes perfectly. If you are also going through the same dilemma, try to analyze your marketing strategy in order to understand the importance of content curation in it. Also, take the size of your team into account so that you can establish your requirements well. This will help you determine your level and then, you can choose the most suitable tools for your operations.

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51 Ways to Increase Traffic to Your Website

One of the most common concerns of any blogger is to drive traffic to his blog or website. After all, it doesn’t make sense to fill up your website with quality content or good images if it doesn’t get the desired visibility. Hence, it’s an ongoing attempt from the end of the bloggers to increase the page views and make the blog popular among the target audience.

If you are expecting qualified and reliable search traffic, but clueless about how to start, here are 51 innovative ways that will help you achieve your business objectives. Go through these minutely and figure out the most effective ones for your blog.

1. Work on Social media platforms–While talking about social media platforms, you can’t neglect Facebook as this happens to be the most popular networking platform in the present time.

ü  Create a Facebook page of your website/blog, share the newly released posts, and connect a link from the Facebook share post to your website. You can also consider running social media Ads and hosting different contests. Don’t forget to use a Call-to-Action (CTA) button as these inspire the viewers to take the desired action promptly.

ü  Apart from Facebook, Twitter is another popular platform where you can market your blog. It provides you with a high number of followers and you can make your brand popular.

ü  With Instagram, although you can’t get backlinks, but you can mention the link of your blog or website in your profile.

ü  At Pinterest, you can create a pinboard of your own or you can also become a part of different pinboards. Consider adding the blog posts in the pinboards and this way, you will be able to share the blog posts with more number of followers.

ü  Tumblr is another important social media platform on which you can share the blog posts with your followers. But for this platform, you need to be a little patient since it takes time to create a large follower base at Tumblr. But once you are ready with the same, it will ensure direct traffic for you.

ü  If you already haven’t created an informative video for your blog posts or website, this is high time to do that. Share it on YouTube, get more popularity and enjoy a higher traffic drive to your website.

ü  Wondering how you could use Skype for marketing your blog? Well, be smart and insert the link of your website in your status. It will act as a good reminder for all your connections and they might want to check out what’s new on your website.

ü  Finally, focus on your LinkedIn profile. Get connected with as many relevant professionals as you can and consider sharing all your blog posts on LinkedIn. This will not only help generate more traffic to your website, but also will increase thechances of getting noticed by big brands, which in turn, might lead to prospective opportunities in future.

2. Focus on SEO –SEO is undoubtedly one of the most helpful methods thatwill help you achieve your goal. Make sure you are aware of the updates and latest algorithms and take steps accordingly. Focussing on long tail keywords is considered to be one of the most effective methods. Do your own research and create a spreadsheet containing the URLs and the corresponding descriptions. Instead of using vague and too generic short keywords, try using long search phrases. For instance, instead of using only “books”, put in KWs like “books to read after a heartbreak”. This will help you reach to those people who are exactly looking for similar kind of books, and that way, you will be able to reach the target audience.

3. Work on your headlines – One of the major ways to draw traffic to your blogs or website is to create eye-catching headlines. A good headline is that which not only draws the readers’ attention, but also encourages them to click through. Remember, such a headline must be followed up by truthful and actually helpful content. You can generate ideas for bomb basting headlines by reading high quality articles and comments to those articles. This will also help you understand your audience. Make sure you optimize the headlines properly as only such headlines will be able to attract the audience.

4. Become a columnist on a reputed website –If you can become a guest contributor on a well reputed site, it would be great for you. This will not only help you drive traffic towards your site, but will also help establish yourself as an expert in the domain.

5. Increase posting frequency–Keep doing research regarding the right frequency and once you are done with it, stick to it. Posting more frequently will positively help increase your reach to your target customers.

6. Connect with influential bloggers – Build connections with other bloggers from your domain. Maintaining personal relationships with them might result in referral traffic as well as organic inbound links.

7. Interview influencers in your niche – Gone are the days when interviews used to be restricted only to people with huge following. Before you start with the interviewing agenda, give yourself some time and try establishing a relationship with those professionals whom you want to interview. Shortlist the thought leaders of your industry and then send out emails to them requesting an interview. Once you are done with the interviews, publish those on your blog. Make sure you give a notification to the interviewed professionals once the interview is live. Most likely, they too, would like to share the same link on their profile. Thus, youwill get exposed to a completely new audience and it will help you earn more credibility, resulting in more traffic.

8. Create a community – Although it might not seem to be effective initially, it will surely help you in the long run. If you can create a loyal fan base who trust you and is sure of the credibility of your brand, it will help you promote your services better. You can also ask them to share posts and news on behalf of you.

9. Start a YouTube channel – The importance of having a YouTube channel of your own goes without saying. Apart from being a social platform on its own, the videos published on it are usually featured in Google Search results.

10. Create viral content with images – Whenever you sit to pen down a blog post, try making it informative yet entertaining and unique yet surprising. If you can create content that is special it will automatically go viral. Also consider adding relevant images to your post as content with visuals always perform better.

11. Try starting an email newsletter – Consider making an email list and use it for promoting your website content. Through the email newsletter, you can give a teaser of your content. Also consider giving a link to the page on your site from where they can read the details.

12. Host Podcast & Webinar – Podcasts and Webinars are the most popular recent trends of the present time. Consider hosting a webinar so that you can educate your target customers about your offerings properly. For podcasts also, if you can strike the right chord with the listeners, it will help you build a loyal and consistent audience, ensuring increased traffic flow for your website.

13. Publish Press Releases – Whenever there is a newsworthy event in your business, make it a point to submit a press release regarding the same. It will definitely help you reach our audience on the right time.

14. Consider creating infographic – Infographics are one of the best methods to grab the attention of your target audience. These are also perfectly sharable and these not only help improve the referral traffic, but also inbound links.

15. Follow a content marketing strategy – Following a robust content marketing strategy is of immense importance. Be sure to share high quality content at a regular interval so that you remain visible to your target audience.

16. Share relevant posts – Apart from sharing your own articles on social media platforms, consider sharing other relevant posts that are actually informative and will be helpful for your users. This will help increase your credibility amongst the target users.

17. Respond personally – When someone comments on your blog, be sure to respond to it. Read the comment carefully, try to comprehend it thoroughly and craft your response accordingly.

18. Focus on the size of blogs–It’s one of the most important strategies to follow. Too long or too short a post won’t really serve your purpose. Do thorough research and identify the ideal length of a blog post.

19. Add essential plugins – There are multiple plugins that help increase your social reach. This is a great method to encourage your readers to share your posts on social media. Recognize the most useful plugins and add them to your website.

20. Run contests – If you are a business blogger and plan to sell services or products on your website, consider creating interesting contest. For instance, create an offer like a chance to win an exceptional discount on the most popular product of your brand. Or you can also consider giving away one of your service packages for free. Be smart and ask your visitors to share the news of contest on social media as much as they can in order to ensure their chance to win. This way, you won’t have to take the pain of promoting the news. As an alternative method, you can announce the method on your social media page and ask users to go to the website for doing a particular task.

21. Consider writing an e-book – Although it might initially seem that writing an e-book has no connection with increasing the website traffic, it’s not quite the case. Quite interestingly, writing a simple kindle book can help you increase the web traffic significantly. You can insert the direct link of your website in the kindle book while submitting the book to Kindle Direct Publishing. On top of it, if you can arrange a free giveaway, it will help you earn even more traffic.  

22. Focus on affiliate marketing – If you want to boost up the sales as well as traffic flow, you need to focus on affiliate marketing. Create an affiliate program with generous commissions. Following this method, you will be able to gain a lot of new followers and traffic.

23. Attend blogging conferences – Keep on looking for blogging conferences that are relevant to your domain. Attending these conferences will definitely help you gather niche knowledge which you will be able to incorporate in your blog posts, improving their quality.

24. Participate in blogging competition – This is another way to keep the writers’ block away. If you keep participating in such competitions regularly, it will definitely help you come up with unique blogging ideas. This will surely help improve the quality of your blog posts.

25. Focus on ethical link building–While link building is a very common SEO practice, make sure you are on the right track. Search engines like to give a higher rank to sites that follow ethical link building approach.

26. Reduce bounce rate – Keeping a track of the bounce rate is of crucial importance since your key goal would be to minimize it as much as you can. Consider creating a responsive layout, improve the speed of your website and make the text readable as these steps will help decrease the bounce rate to a significant extent.

27. Post comments in relevant forums– While searching on internet, you might have come across multiple forums and blogs that are relevant to your niche. Make it a point to go through the forum discussions and comment where applied. Try to include the link of your website in your comments, if relevant.

28. Understand your audience – know the pain points – Figure out what your audience is passionate about and what they hate the most. Knowing your audience in and out will surely help you optimize the content in the best possible way, ensuring the desired traffic flow.

29. Be a little personalized – While writing a blog, try to create appeal to your target customers. For instance, consider showing them how a particular product or service, offered by you, will fit into their lives. That way, you will be able to create a personalized approach.

30. Market the USP of your products/ services – One of the sure-fire ways to improve the traffic flow to your website is to impress your target audience. And you can do it best by highlighting the USPs of your services and products. Make it a point to include the special features of your offerings in your write-ups.

31. Make a uniform content template – Consider publishing all your content in a uniform template. This will help you not only generate the articles faster, but will also produce high quality work consistently.

32. Create evergreen list posts – This is a proven strategy to increase blog search traffic. For creating evergreen posts, be sure to use fresh and original headlines and make the post thoroughly useful.

33. Email traffic generation – This is quite an effective way to improve the traffic flow. All you need to do is create a specialized list of subscribers and nurture them specially so that they always open and respond to your emails. Make sure you create a special landing page for the same.

34. Try twisted guest blogging–While you are pretty familiar with guest blogging, you can consider trying out a unique approach to it. Known as twisted guest blogging, you can secure a great boost of traffic following this method. Do search for blogs with social influence and check the top ranking sites and finally pitch it the proper way.

35. Keep restructuring posts–When you write up a long blog post, consider repurposing it in various formats. For instance, you can create a PDF version of it, discuss it on a podcast, convert it into a live webinar or transform it into a video.

36. Fill out category descriptions – If you are already done with the SEO agenda, you must have created different categories for the website content. Now you can focus more on the categories instead of just promoting one single post. All you need to do is click on ‘categories’ from ‘posts’ and then click on the ‘category description’ and fill out the field of description. This is a great chance to include a long tail keyword which is relevant to your domain. This is quite a fruitful strategy to ensure a top spot in the search engine results.

37. Create resource pages – If you have been running a website since long, you must have apps and tools that you need in your daily life. Consider creating a page listing them all and add a brief description for each mentioning why you like using them. If you are confident enough, consider preparing a post explaining how to use those tools and how one can achieve the similar results. Don’t forget to link the posts to the resource page. You can also create a library of free content which you might give out at frequent intervals.

38. Participate in time-based challenges – According to human behavioural studies, people love to take part in challenges. The idea of participating in challenges is quite popular among bloggers and your audience will love it when you will share the same with them. Simply search on Google for a challenge, relevant to your domain. Most likely you will find plenty of options to choose from. If not, consider creating your own. Once you are sorted with which challenge to participate in, select one particular area in which you would like to improve in a given time, for say, in the span of next thirty days. Next, you divide the entire challenge into small and actionable steps so that each one of those can be completed daily. Invite your target audience to take part in the challenge and also inspire them to share the challenge on their social media profiles by using a hashtag.

39. Capitalize on videos – As we all know YouTube is the second largest search engine today and videos are definitely the centre of attraction of all. If you know and consider the fact that YouTube videos get indexed quite quickly in Google, you should very well understand that utilizing video as a part of your marketing strategy would be a great boost to increase the traffic. While creating a video, don’t forget to communicate with the audience and tell them why exactly they should go to your website. Do optimize the video description box. In fact, in order to take the best advantage of it, consider including a brief call to action right at the beginning, along with the URL of your website.

40. Submit answers on Quora – Going through a writer’s block? Well, not to worry. Quora is one of the greatest platforms to provide you with unique blog topics when you are really out of any concept. On top of that, it’s one of the most credible ways to establish yourself as an expert in your domain. Quora is a platform where you will get to see multiple new questions on a daily basis, out of which you will find many that are relevant to your business domain. Keep answering questions which are familiar to you. You can also sign up for email notifications on the topics that are relevant to your domain. Consider following this smart strategy – provide concise and short answers to the questions and prepare a blog post containing a detailed answer. Finally, include the link of your blog post in the answer.

41. Ask for referrals–Although it’s an age ole method and you might not think of it as effective enough, this method actually works.  If your family and friends are not already aware of the website, explain them what is it about and mention how you are trying to attract more people to it. Once they are clear about the purpose of your website, ask them to share the blog link with at least three or four people who they think will find it valuable. This will surely create a major influx of traffic to your website.

42. Add a sharing button to posts–Make sure you add an easy to share social media button in each of your blog posts. This ensures if your readers find an article sharable, they will be able to do it without any hassle. This, undoubtedly, will help lead more traffic to your website.

43. Focus on newsletters – Newsletter is undoubtedly one of the most effective and popular ways to get more traffic. Consider designing a newsletter of your own and then check the results. You can take help from a professional if you are not sure how to create one.

44. Use HARO – The term HARO stands for “Help A Reporter Out”and it acts as a sourcing service. The platform helps connect journalists with expert sources so that the demanding deadlines can be met and brands are enabled to tell their stories right on time. If you can take your time out to answer a pitch it will lead to not only a great PR but also a lot of referral traffic to your website.

45. Submit to Site Aggregators – Site Aggregators are considered to be good platform to submit your website so that people can find it out easily when they look for it. If your website performs well, they will secure a higher place for it and the flow of free traffic will easily increase.

46. Add your article to Wikipedia references – Go through Wikipedia articles of your domain and see if you have written any blog on a similar topic. If yes, place a suggestion of back-linking your website as a reference for that Wikipedia page. Even though it’s a no-follow link, it will help drive some traffic to your website.

47. Create a Wikipedia Page – If you have already secured a moderate number of page views, you can consider creating a Wikipedia page of your own. Within that page you can also link back to your own website for driving more traffic to it.

48. Avoid grammar errors and typos – Make sure each of your posts is free of any kind of grammatical & syntactical errors and typos. If required, edit and re-edit the posts before making those live. This is crucial for a good search engine ranking.

49. Interlink your post – When you have a directory of multiple blog posts, consider including the links of all other blog posts in each post you create and this way, you can interlink the posts. This not only helps improve the SEO ranking, but also make the audience stay longer on your website.

50. Optimize your content – Make sure your website is well optimized from every possible aspect. This is important as search engine giants like Google likes content that are optimized. Consider looking for errors in your site through Google page checker and if there is any issue, try to resolve those as soon as possible.

51. Be genuine with what you do – Last, but not the least, it’s of great importance to be genuine with all your efforts. Make sure whatever you do, you are doing it whole heartedly and you are absolutely sure of each of your action. Following a proper agenda will surely help boost up the traffic to your website.

 

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6 Simple Tricks And Hacks To Make Your Instagram Marketing Successful

The arena of Instagram marketing is a completely new one to marketers, who have started using the platform recently. Even though the exclusive photo-sharing app can help them take their marketing efforts to the next level, they often find it difficult to decode the techniques of using it efficiently.

So today, we have come up with 6 simple yet powerful Insta-tricks and hacks that every marketer should know about. Check them out:

  1. Get Notified About Posts

So your feed is always flooded with tons of posts and it is next to impossible to stay updated about your favorite influencer. Well, the task is real, but Instagram has its own solution too. The application has come up with a ‘notification’ feature, which makes sure that you never miss an update from your favorite Instagrammer again.

If you want to get notified as soon as your favorite people share something, you have to turn on individual notifications. Open the profile of the person for whom you want to turn the ‘notifications’ on. Click on three dots, which is basically the symbol for ‘options’, in the top right corner and select ‘Turn On Post Notifications’ from the drop-down menu.

  1. All Your ‘Likes’ In One Place

There are times when all marketers feel the need of checking certain old posts, which they liked some time earlier. Needless to a say, it is highly challenging to keep in mind exactly who posted those awesome photos and when. Even if you remember the details, it is extremely time-consuming to find out the posts.

However, the application offers an easy way to see all those posts you have ‘liked’ so far. Go to the ‘options’ on your own profile, which can be found at the top right corner as three simple dots, and click on it to select ‘Posts You’ve Liked’ from the menu. If you wish to unlike a post anytime, just open it and touch the ‘heart’ icon at its bottom to de-select.

  1. Save Favorite Posts For Future

While browsing the feed on Instagram, you might sometimes feel like saving certain posts for later use. Though the application had no such feature even before a few months, you can create a collection of your saved posts on it these days. The concept is pretty much similar to ‘bookmarking’ and is extremely helpful for marketers.

Each post shown in the Instagram feed comes with a ‘bookmark’ icon placed at the bottom-right corner of the image. Tapping it will save the image immediately. Once you open your profile page, you can see the ‘bookmark’ icon on the rightmost corner just above your photos. Tap it to find the ‘All’ tab, where all your saved images can be found. There will also be another tab called ‘Collections’, where you will be shown the option ‘Create Collection’. Tap ‘done’ and you will be able to add posts to that particular collection. Add images from ‘All’ tab to the selected ‘Collection’ by tapping ‘Add To Collection’ and voila!

  1. Explore And Expand Your Reach

Instagram gives you a lot of recommendations every time you follow a person. But if you feel it is not enough for your marketing purpose, just keep exploring in order to expand your reach. There is a very simple way to carry out the process more quickly, efficiently and effectively.

All you need to do is observe the activities of your followings and it will help you discover a whole lot of fresh profiles. Find the ‘heart’ icon at the bottom of your profile page and tap on it. It will take you to the ‘You’ tab displaying the list of likes and comments you have received on your images. Click on the ‘Following’ tab right beside it on the top and you will have a glimpse of the recent liking and/or commenting activities of your followings. Just check out the posts and explore the profiles.

  1. No More Accidental Liking

Scrolling through Instagram feeds and liking a post accidentally – we all have that experience. The thing becomes even more serious when marketers end up double tapping a post inadvertently while looking through the photos of their competitors.

Well, when you need to check out the posts that you do not want to engage with, simply go to the application feed in order to allow the posts to load and then, set your phone to the ‘Airplane Mode’. It will turn off your internet connection instantly. Hence, when you will start scrolling the feed after the switch, you cannot double-tap any photo, not even accidentally!

  1. More Traffic To External URLs

This is one of the biggest pains every single Instagram marketer need to suffer from. The application allows users to include clickable links to external websites only in the ‘website’ section of the ‘bio’. Adding the same link to the caption of an image will turn it into an unclickable, plain text. You can still put your URLs in your image captions, but users can only visit the website by copying the URL from there and pasting it to a browser. This undoubtedly makes marketers frustrated.

The sneakiest way to solve this issue is to add a text CTA (call-to-action) to the caption of every single image. This will encourage people to visit your profile page. And once they open your profile, they can easily see the cickable URL added to your bio. If they are really interested in it, they will visit the URL and you will be successful in driving more traffic to your external website. However, you must keep updating the ‘website’ section of your ‘bio’ with the links to your latest content, videos, or offers to make the most of your efforts.

Being a visually appealing social media application with incredible potential, Instagram is getting more and more popular among today’s marketers. And these cool Instagram tricks and hacks are sure to make their life much easier.

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4 Amazing SEO Tools That Are Perfect For Website Analysis

Whether it is a sudden Google algorithm tweak or simply an effort to strengthen the online presence of the business, the importance of website analysis in digital marketing is paramount. How Google analyzes a website is what determines the visibility of the site in search queries and discovering it, at least to some extent, enables businesses to make all possible efforts to rank better.

There are tons of SEO tools that can make it easier for businesses to know about their own websites and enhance their organic search strategies. In this post, you will get to learn about 4 most effective ones among them:

  1. Google Webmaster Tools

When it comes to providing end-to-end solutions for website analysis, no other tool can beat the performance of this free suite of tools by Google. Google Webmaster Tools (GWT) is a bunch of simple, easy to use, and beginner-friendly resources, which works as the means of communication between Google and webmasters. In fact, it is quite a wise idea to discover the fundamentals of Google search by asking the social media giant itself.

The most vital feature of GWT is known as ‘Google’ Fetch’, which is used for observing a particular page URL exactly the way Google itself observes it. This is essential for improving the SEO performance of that particular page. It also aids in spotting out the problematic code in case of a site hack or malware attack. Webmasters are allowed to use 500 fetches per week and notifications are issued when they are about to reach their limits.

‘PageSpeed Insights’ is another useful feature of GWT that makes it extremely easy for webmasters to measure the speed of desktop websites as well as mobile websites. It assigns score points to each website, which ranges between 0 and 100. The higher is the score, the better is the performance of the site in terms of speed. Webmasters are encouraged to maintain the PageSpeed Score 85 or above for excellent performance.

  1. Moz Pro Tools

Moz Pro Tools is an ‘all-in-one SEO tracking and research toolset’ developed by industry pros, which helps webmasters analyze their websites in a number of ways. The versatile tool comes with a whole lot of resources that are essential for identifying SEO opportunities, optimizing the overall efforts, tracking the growth of the business, and even preparing monthly reports.

The collection of Moz Pro research tools basically provides intelligent data and actionable insights to help improve the SEO performance of websites, thereby increasing search rankings of businesses. However, the best thing about the toolset is its ‘Crawl Test’ feature that employs the own web crawler of Moz named ‘RogerBot’.

It can analyze as many as 3000 links on a certain website URL and generate an in-depth email report containing details of all those pages the website links to. This helps businesses find out all vital factors (duplicate content, redirects, etc.) that influence the crawlability of the site as well as its SEO performance. It also helps webmasters save a significant amount of time.

  1. HubSpot’s Website Grader

Website Grader is a free online marketing tool launched by HubSpot. It is extremely easy to use and primarily focuses on finding out how strong a website is. Webmasters can simply put the website URL and their email addresses to get a score between 1 and 100 in just a few minutes.

It facilitates the identification of SEO opportunities and generates personalized reports for a business by grading its website against certain major aspects. Check out the key metrics considered by the tool for grading a website:

  • Performance: The performance of a website is measured in terms of the size of its pages, HTTP requests, page speed, etc.
  • Mobile Readiness: It is checked whether the website is mobile-friendly or not by evaluating its mobile responsiveness as we as viewport settings.
  • SEO: The visibility of the website for both online users and search engine bots are determined by considering factors like Meta data, page titles, etc.
  • Security: The presence of SSL certificate and other security measures are checked to ensure that the website is authentic, safe, and secured enough for visitors to submit their contact information.

Since its release in 2007, Website Grader has gained a lot of recognition and popularity. However, HubSpot has released an improved version of the tool recently.

  1. UpCity’s SEO Report Card

The SEO Report Card by UpCity is another free tool for businesses to check the SEO performance reports of their websites. It allows webmasters to analyze the websites based on their SEO efforts and discover exactly how they stack up against their rivals.

Just like the previous tool, this one also asks for the contact information along with the website URL and generates the report card with all crucial data. Following are the metrics covered by the tool in its report:

  • Rank Analysis: Know the rankings of your website in major search engines, such as Google, Yahoo, and Bing based on the primary keyword provided by you.
  • On-Site Analysis: A thorough checking of the website to determine how strategically the primary keyword is placed throughout it.
  • Current Indexing: It lets you know how many pages of your website have already been indexed by major search engines.
  • Website Accessibility: Learn about the loading time of your website and also, figure out how easily crawlers can access it.
  • Link Building: Find the total number of websites that have linked back to your own site and know about them in details.
  • Trust Metrics: Get an overview of the trustworthiness of your website.

These information will not only help you analyze your own website but also enable you to compare your rankings with your competitors in order to uncover improvement opportunities.

Hope this list of SEO tools helps you leverage SEO best practices for your website and take your business to a different height.

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4 Most Common Issues Marketers Struggle With And How To Solve Them

Marketing can sometimes turn out to be a Herculean task. Even though the marketing goals are more or less similar for all businesses, each marketer faces one or more challenges which may or may not be similar to those faced by others.

However, at the same time, it is also true that there is always room for improvement and hence, you can always challenge those challenges and put them to an end.

Eager to know what are the most common issues faced by other marketers? Let us dig deeper into it and find out the right solutions. Here we go:

  1. Driving Traffic And Capturing Leads

According to the 2017 State Of Inbound Report by HubSpot, driving enough traffic to the website and capturing a significant amount of leads is the biggest challenge to every marketer these days.

The demand for high-quality content is going high with each Google algorithm update. Moreover, the market has been flooded by digital publishing platforms as well as advanced choices for content marketing.

As the industry is getting super competitive day by day, there is no surprise that most of the marketers are struggling hard to channelize their efforts the right way for generating more traffic and driving more leads.

How To Solve It:

  • As mentioned, content can make or break your marketing efforts. So, your first and foremost focus should be to learn what your visitors would like to see and get from you in terms of content. Also, try to figure out the way they are going to read or interact with your content.
  • Keep the requirements of your target audience in mind and produce very high-quality content. Make sure that it is unique, relevant, informative, and above all, engaging enough to grab the attention of visitors and turn them into leads.
  • Take content promotion seriously as the trend has been changing rapidly with each passing day. Go innovative with your promoting techniques in order to make your audience take notice of your content.
  1. Measuring The Return On Investment

Not only these days, but measuring the Return On Investment (ROI) of each and every marketing activity has always been one of the top marketing issues.

Be it a specific campaign or a certain piece of content, marketers need to provide ROI for everything as it is one of the most crucial ways to understand how the efforts are going to pay off. Proving ROI is also vital for getting an increase in the budget as it ensures tangible results.

However, the task of tracking the ROI often becomes highly challenging due to the lack of two-way communication between the marketing activities and the sales results of an organization. As a result, marketers fail to demonstrate significant ROI.

How To Solve:

  • The first thing businesses need to do is establish a strong and robust connection between their marketing activities and sales results in order to align their marketing and sales teams. This can be done by bringing the marketing software and the CRM solution together while involving dedicated resources and spending enough time for it. Consequently, it will become easier for the marketers to keep a track of the number of leads as well as customers generated through each marketing activities.
  • Carrying out inbound marketing with Service Level Agreements (SLAs) at place is another proven way to measure ROI. In fact, experts have found this combination to be three times more effective for the success of marketing strategies than outbound marketing with open loop between the marketing and sales efforts.
  1. Acquiring Enough Budget For Team

Budget constraint is one of the biggest constraints that marketers from all parts of the globe need to face.

No matter how established the business is, it is always a pressing challenge for marketers to convince the authority and secure enough money for their teams to carry out campaigns and other activities appropriately. For smaller businesses, the situation becomes even worse as they their marketing expenses are neither sizable nor flexible.

How To Solve:

  • We have already discussed how to prove ROI in the previous point and that is what you need to follow to unlock budget for your team. Once you become able to calculate and provide ROI of your marketing efforts, you automatically put one step forward in driving higher budgets.
  • When it comes to mitigating budget issues, inbound marketing also plays a significant role. Arm your team up with effective strategies and the outcomes of your efforts will eventually help you receive higher budgets.
  1. Managing Website Performance

Nowadays, having a strong digital presence is essential for any business. A healthy and high-performing website is an asset for a company and proper management of it means taking care of a number of factors including designing, development, content, optimization, back-end, and many more.

However, it is a challenge for the marketers to handle all issues associated with a website efficiently. They often keep struggling with different aspects of website management, which prevents them from achieving their overall business goals.

How To Solve:

  • Hire the right talents with a diverse skill set to meet your needs for manpower. If you are unable to get in-house inbound marketers for your team, opt for freelancers or partner with a reliable agency.
  • Make use of the right technologies to boost your marketing efforts up. Keep yourself up-to-date about the latest marketing technology resources and enrich your arsenal with the right tools and platforms.
  • Choose a hosting platform for your website that will put all your marketing channels together. This will make your task of website management a whole lot easier.

Apart from these 4 common issues, there are lots of other factors that marketers need to struggle with constantly. However, a robust marketing strategy, a systematic approach, and regular performance analyses can help businesses face these challenges successfully and uncover the biggest marketing opportunities.

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Top Tools to Select Great Keywords for Your Business

Keyword plays an important role in building strong SEO for a website. You cannot just put any keywords in the content of the website randomly by guessing. You need to search the effective and long-tail keywords to generate the right traffic for your website.

You can use tools to search keywords for your business. But before digging into the several tools, let’s learn about two major points to consider while searching keywords. You should focus on relevance and location while selecting keywords for your website content.

Relevance is the similarity of the keywords with the type of business you do. Suppose you provide services for fixing window glass. Customers are more likely to search “double glazed window” instead of just window glass. So, the keyword “double glazed window” is more relevant to your business and must be incorporated into the content.

Location is another factor that should be considered while selecting keywords. For example, when customers search for services in a specific area, and search engine shows the results with the location in the search. Therefore, it is very important to include location-based keywords in the content.

Now that you know about the most effective keywords, let’s learn about some keywords search tools that will make your job easy.

Google Keyword Planner

Google offers many useful tools for SEO. Google Keyword Planner is one of them. It is a free AdWords tool and the best tool to start with. And it is even better if you use AdWords for campaigns. You just need to put one keyword, several keywords, or your website address into the tool. The tool instantly displays a list of related keywords. It even shows metrics to reveal the keywords performance in terms of SEO.

Google Trends

Google Trends is another excellent tool from the house of the same company. When you enter a keyword, it quickly shows multiple keywords. The keywords are also filtered by location, search history, and category. The result also shows the performance of the keywords. The interesting thing about this tool is that it displays colorful, interactive graphs that can be downloaded and even embedded in the website.

Keyword Tool.io

Keyword Tool is an amazing keyword research tool. It helps you to generate a list of long-tail keyword suggestions. The keywords are relevant to your business. The toll uses Google Autocomplete to list the keywords. The search result generated by Google Autocomplete is based on few things such as particular term that might be searched by the users in the past.

The best feature of this tool that it helps you to identify the topics that are mostly searched by users. This may help a blogger to recognize titles that may do good SEO for the website. Moreover, the keyword suggestions are listed in alphabetical order. But it does not reveal anything about search volume or cost-per-click (CPC). However, this function is available in the paid version of the tool called Keyword Tool Pro.

Term Explorer

Term Explorer provides the most genuine research reports unlike any other keyword search tool in the market. It generates around 10,000 keyword variations for a single search. The keywords are relevant to the business and the tools also display metrics along with the keyword. This tool shows all the results on page one of search engine results pages (SERPs) along with results like link strength, trust score, and keyword difficulty.

With this tool, you can even get an edge over your competitors as you can research things like domain age, page ranking, and links using this tool. You can also get word count, page rank, links, outbound links, keyword occurrences in title, URL, and headers for webpages. But this tool is not available for free. You have to pay to use this tool.

Moz’s Keyword Difficulty Tool

Moz’s Keyword Difficulty Tool is one of the best paid keyword search tools. It is the best tool for analyzing the competitiveness of a keyword. When you enter a keyword into the tool, it instantly list top 10 ranking keywords. It even assigns the keyword “Difficulty Score”. Therefore, you can view the search volume data for the listed keywords and extract the SERP. You can also perform competitive keyword analysis using this tool and even information like each site’s page authority.

 

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How to Optimize Your Website Page Load Speed

The one thing that every online consumer looks for is speed.  Delay in responding to a visitor’s request can drastically affect the performance and productivity of a website.

Speed has a telling effect on where your page will rank as Google has stated its preference of a faster website for better page ranking. Visitors get restless and agitated when they are made to wait. They will close your site and move to your competitor.

You may wonder what you must do to improve the speed of the website. There are several ways which if implemented properly will decrease the page load time and increase conversions. Even if your site is fast, the following steps can help in improving the speed.

Allow GZIP compression

The pages become heavy and large when you create quality content due to which downloads take time. You must zip the pages with GZIP compression. GZIP is a technique to compress and reduce the file size.

This allows your web server to send the smaller file sizes and load faster upon request from a visitor browser. This method reduces the file size by at least 70% and speeds up the page download. The quality of any of the content like videos, images is not spoiled in any manner.

Streamline your Stylesheets and JavaScript

Load your CSS files and JavaScript in external files rather than contracting them in every web page. This will reduce the code size as well as code duplication. Enabling this will minimize the browser from having to load all the elements every time a user visits your web pages.

Optimize your images

Images sometimes go big with comments and descriptions. You must keep the image size small without losing the quality. Cut the images to the right size otherwise it will slow the page download drastically. You could use an image quality slider. Save in JPEG format or PNG.  If the graphics are small use GIFs. Reduce the color depth to as low as possible. Consider disabling image comments.

Do not use HTML for resizing

Even if you use HTML to reduce the file size it does not scale the image instantly. The visitor browser will first download the image in its original full size and then scale it. Instead, you can specify the image to the right size without using CSS and enhance the size the load speed with an image editor like Photoshop and save it in a new file.

Enable browser caching

The copies of your site pages’ components like images, scripts, stylesheets are stored on the visitor’s browser when they send their first request. Whenever they return in future, the page is generated instantly and only new components if any will be required to be downloaded. Browser caching can be done with plugins like the WordPress W3 Total Cache plugin.

Avoid redirects

You may have to redirect the visitor browser from one URL to another on certain occasions to indicate new location using the 301 Redirects. But enabling it too often may create a chaos and slow down as it streams from the earlier location to reach the new destination.

Use CDN (content delivery networks)

A CDN is designed to overcome latency. The technology caches your website pages on a network of servers in different locations across the globe. When a visitor comes up with a request, content is delivered from the server closest to the visitor’s location.

Remove unwanted plugins

Generally, most website administrators do the mistake of adding plugins and applications which they may never use. These tools consume resources and you may have to keep increasing the resource capacity which adds to the burden and results in a slower site. You must disable the plugins which you do not require to run the site more efficiently.

Choose your hosting provider after much deliberation. You need one that offers you the best quality hardware infrastructure and builds robust servers. They should provide 24/7/365 days technical support to be available lest your website has some technical issues. Being slow or unavailable to your visitors means loss of conversions and productivity.

 

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How to Generate More Leads Using Twitter

Twitter is a top social networking site that allows its users to build a network of followers sending, receiving and sharing tweets. It can work as a great platform to find probable customers.

You have heard stories of how people have successfully been able to leverage Twitter to get organic traffic and you want to do something similar for your business.

However, a simple social media profile with a huge list of unknown followers may not always work. You cannot consider everyone who follows you to be a potential sales lead.

Your tweets for leads must be different than what you normally post.  You need to implement a few strategies to get better leads from this social media platform.

Create a list of followers

It is important for you to build a list of followers who show interest in your business and those who could become your future customers. Not every visitor can be a potential. There will be several casual visitors who may have followed because a known contact may be working there or they were looking at the account for ideas.  Check their tweets, search for keywords, hashtags, and similar and see if they are applicable to your business.

Do a study

Tweet a question to your followers. You will then understand their needs when they respond. Propose a solution. This will engross you in a conversation and help you connect better.

Use the Twitter advanced search feature to find if your name or your brand name are mentioned in any tweets and if they are positive, negative or pose a question. You must be quick in your reply to all types of comments and questions. Let them know they might find a solution if they use your services.

Create an RSS feed

Although Twitter has discarded the RSS feed, you can create your own feed using tools like Queryfeed or TwitRSS.me. You can use the RSS reader to enable you to select the quality traffic and respond to them.

Educate and engage your follower

Your content must be inspiring and educative. Users will follow you not because you have persuaded them but rather because they like the content.

Since there is no restriction, you may tweet about 4 to 5 times each day. The more you tweet the more conversation you can generate. The tweets can be promotional or can be related to your own content or you could share someone else’s content. Take care that there are other tweets too or they could think you to be a spammer.

Use the Twitter landing page effectively

The Twitter landing page is a page on your website without any navigational menu. So, there is nothing that could divert the visitor’s attention from your landing page. Post some absorbing content to receive healthy traffic. There are several tools that you can download and use to build your own graphic visual content enhancing the visitor experience.

To have the best impact of the Twitter landing page you should

  • Link your tweets to the landing page. Keep it short.
  • Post a welcome message. Upload your profile picture here and add a gist of “About Us” page here.
  • Keep your landing page responsive. Most people use their mobile devices to check tweets.
  • List all your social media accounts. Your followers may prefer to connect through other profiles- Facebook, LinkedIn, and more.
  • Leave a contact form to get the visitor contact details.

Utilize the Twitter cards to your benefit

Twitter cards can also be an effective mode of lead generation. There are about 8 different cards of which the product cards and lead generation cards will serve your purpose. With the Twitter cards, you the opportunity to go further than the 140-character tweet limit up to about 200 characters to write product descriptions.

However, be aware you must have enough space to add the links and retweet. You can add videos, images, descriptions and similar. It will keep the visitors engaged for a longer time and attract new followers. You could create a free offer or giveaways to influence new consumers. It must be something related to your business so that you get more leads and possibly increase your target audience.

Several businesses are benefitting using these approaches and if implemented properly, it can do wonders for you.

 

 

 

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Speed up your E-commerce website Page load exceedingly

Fast and reliable websites are very much essential for a successful E-commerce website to develop in the technologically grown world. Even if you own a particular e-commerce website and it is running smoothly if any ground lost in performance can really affect the business effectively.

Widely the fact is cited that a page must load in few seconds to gain the interest of the viewers.

If a page takes a long time to load the viewer’s simply shuffled and shift to other pages. It is something which must be avoided otherwise, the business will be hampered.

According to the Aberdeen Group study, it is clearly stated that single page ad delayed in loading can drop up to 11% of the viewers in the single moment along with 7% drop in the conversation.

In these respect, the SEO plays a pivotal role in ranking the respective page platform of the browser page.

Even it is also observed in the study of Akamai that,

  • 47% of individuals anticipate that a website page will stack in two seconds or less.
  • 40% will forsake a site page in the event that it takes over three seconds to stack.
  • 52% of online customers say brisk page burdens are essential for their devotion to a website.

 Top 3 Tips to boost the Speed of the Ecommerce website

The following few tips can really boost the holistic experience of any E-commerce site that has the potential to increase the sale.

  1. Sufficient Servers

More the number of customers more the data you will move which simply states the fact that you will be able to grow your business with more selling capability. Overload in server states that you have a longer period of page load time which somehow misses the sale. Fixing the insufficient server’s power will involve more buying and promotion of growth.

  1. Efficient coding

The development staff has the ability to simply improve the coding program of the page along with minimizing the HTT requests that particular page makes. The store tends to frequent with the usage of files on the devices so that it doesn’t take much time to reload it. The upgraded advanced technique used for programming and coding like the splitting the page content along with AJAX and configuration server side page caching all together can help in speeding up the server.

  1. Try to cut the clutter

It is always advisable to add features to your selective website for making it more functional but often it negatively creates an impact on the loading times. The social media widgets like the Facebook, Twitter, Instagram and other several popular pages. Try to add server second’s to the respective page to load page’s time.  If you consider loading of and providing of links, utilizing the ad retargeting and paying off the sponsorship posts can really build up a better social media following as a result.

Thus, avoiding too many plug-ins in your website will upsurge the fallen speed which sin increase the traffic of the site in an effective way.