Domain Name and SEO – A Complete Guide

Domain Name is the face of your business and your address on the internet. Choosing the right domain name is important and also to choose the domain that will also help you to get a better SEO rank. When you are running a business, a strong online presence is very important to move your business to the next level and SEO is one important factor that helps you to achieve that. The impact that a domain name does to your SEO rankings has changed a lot in the last couple of years, so choosing a domain name should be done carefully and after considering a lot of factors, that am going to explain later in the article. So let’s see the factors that need to be considered before choosing a domain name.

Never Choose Exact Match Domains (EMD)

Exact Match domains were the hot keywords in SEO strategy a few years back, where every website was named as exact match keywords related to their business. For ex, if your business is all about New York Car Rentals, then choosing an Exact Match Domain Name (EMD) like was a great strategy. And anyone searching for New York Car rentals, your domain name will appear on top of the rankings, so all you need is to just spend a couple of bucks to buy and EMD and you are right on top of Google Search Engine rankings without worrying about quality content, back links or any SEO strategy. After a lot of complaints has been made with google, it changed its algorithm with an update called exact match domain update, where it would not rank domains based on EMD’s, but with other factors including quality content, back links and better organic SEO strategies.


Choose Your Domain Name Extension Wisely

Another important factor that affects your rankings is your domain name extension. If your business deals with only local customers or products, then you should always think about going for country based domain names like .us, .uk or .in, as these country domains rank higher in local results than other domain name extensions. Say for ex, you have a local shoe store chain in a city and doesn’t deal with any international customers, then it is always better to .us or .in than using .net or .org. But if your business deals with both local as well as international customers then you can use the .com domain extension. But still, many large e-commerce sites like Amazon own both .com and country based domain name extensions like for dealing with Indian customers.

Is Your Domain Name Memorable?

The shorter the domain name, the more the people can remember it easily. According to many analysis made by SEO experts, a domain should be no longer than 15 characters.  Most of the social media platforms like Facebook allow only a maximum of 15 characters for displaying your domain names and search engines too have limited to displaying URL’s within 15 characters only. So if you choose more than 15 characters, then your website URL will not be properly displayed in search engine rankings.

Target Keywords – What are they?

Keywords don’t play any big role in SEO for websites, as Google has updated its algorithm as many people started using keywords in their domain names and also went to the extent of using EMD’s for domain names. But when your website grows in stature and popularity, Google will automatically link your keywords with your brand.


Let’s take for ex: Go to google and type in the text “apple”, the results you’ll find would be astonishing, as you can’t find any result that concerns with the fruit apple, but brings all information related the company Apple. But Google follows the brand signals of a website like their traffic to the website, social accounts, have actual employees work for your company, real contact information etc.

Characters Used in Your Domain Name

Yes, the characters you choose to represent your domain name also has some effect in increasing or decreasing your search engine rankings. You are free to use all kinds of alphabets, numerals or special characters while choosing a domain name. But when you choose any special characters, your domain name will become less visible when compared to domain name with alphabets and numbers. Using hyphens in domain names should also need to be avoided, as domain names without hyphens are most preferred than domains with hyphens.

Buying a Domain Name from Others?

If you are buying a domain name, you should be very careful and do a complete check for the domain history. If the domain has been blacklisted by the search engines, then it would be of no use buying the domain and wasting your money. Also, the age of the domain also has some substantial effects on the ranking results. Old domains are ranked higher than new domains. So go for a complete review and buy a domain that is clean with the search engines and also an aged domain.


Hope the information presented above would help to answer a lot of questions regarding choosing the right domain name for your business. Domain name is the key for your internet presence and also the most important factor that will help you succeed in the online world. Take your time to choose the right domain name that caters properly to all the SEO protocols.

Once you’ve chosen the perfect domain name for your business, hope for the best and work hard on updating proper content, back links and with regular updates, you can be sure that your conversion rates will get doubled in the future. Internet marketing is the future for every business and without an SEO supported domain name, you can’t think of getting anywhere close to success.


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