Designing a website or creating a social media network can be addressed as the easy part of the job. Understanding how to drive traffic, generate leads or get conversions along with engaging the audience and maintaining their interest is what takes a major toll on the peace of mind.
A brand is identified with its content and thus it is of utmost importance that blogs, posts, status or visuals get more visibility above competitors. This may sound tricky but given below guidelines can give a considerable boost to websites and social media:
1: SEO friendly content with catchy headlines and high conversion keywords:
Featured write-ups or simple articles, whatever you chose, make sure the content is optimised for search engines like Google and Bing. SEO helps in improving online visibility, generation of leads, increasing traffic, connecting with direct audiences and strengthening brand’s authority and domain. However, consider half battle won if while writing an SEO article you add a catchy and compelling headline complemented with right keywords in the body of the content.
2: Understand social media language:
Facebook, Instagram or Twitter, we always notice an array of hashtags. Have you ever wondered why they are used? These hashtags help getting visibility beyond your followers or friends and expose you to new audiences. Same goes for tweeting, retweeting, liking and sharing posts. Initially, hashtags were not very popular and effective but off late they have become a trend for individuals and an effective source for driving traffic and providing more exposure for brands.
3: Engaging content with visuals:
maintain the attention span of your audience or to reduce the bounce rate on your website, it is advisable to have engaging visual like pictures, graphics, infographics, GIFs, vines, videos, whatever goes with your content. Digital marketers admit that visual content attracts more traffic and keep the audience engaged for a longer duration of time than content without visuals.
4: If it cannot be shared, it is not worth it:
Your content may have all the required factor to be a hit, but if it is something not worth sharing then all the hard work worth nothing. Traffic, audiences’ attention span and conversion rates all depend on how much the content can be shared. Suppose you read a blog or check a new video and your first instinct isn’t sharing with other then it’s not worth it. It is always advisable to use social media plugins with your content, however, while doing so make sure they don’t distract or disrupts your readers while scrolling.
5: Understand audience choice and learn to how to amplify it:
Driving traffic and conversion with same content won’t benefit you forever. You need to identify the channel through which you are getting maximum traffic and focus more on the same by taking its promotion on a priority basis. You also need to understand the kind of content that is keeping your audience engaged for the greatest period of time. You can also amplify popular content and you shouldn’t slow down your posting frequency. Don’t forget to maintain a social media calendar which can help you in maintaining consistency.
6: Make sure your website is social media and user-friendly:
Social media friendly website is a boon. It helps in increasing number of likes, shares, followers, retweets thus, extending reach to new audiences. It is advisable to have a direct link to your social media from the website and it’s vice-versa. Audience locate a brand either through search engines or social media thus, their inter-connectivity is foremost important. Most of the people access the internet using uses mobile devices and if they face hassle in accessing the website, their experience may end up on a bad note. Make sure you have a website that is user-friendly, easily accessible and comfortably viewable across a range of devices and that its pages are as technically optimised and it shouldn’t take ages to load.
7: Research Your Competitors:
Understanding competitors’ marketing strategies will give you an edge in the market. Keeping an eye on your competitor’s market strategy is a not only a good idea but will also help you understand their market is strategy and build your at par with them. It will also help you out in building your audience on social media. However, don’t copy them, be innovative, create your own strategy by figuring out most responsive and engaging social channels for you, the required frequency of posts and responds and type of content.
8. Advertisement always help:
This one most obvious rule always helps. Paid social media advertising is amongst the most effective ways of reviving traffic and building a brand along with showcasing it in front of the viewers. However, while going for paid advertisement, don’t follow a herd mentality. Identify your goal and based on that strategies your advertisements to get maximum traffic with least investment as each paid channel has its pros and cons.
9. Keep regular and a keen eye on your analytics data:
Google Analytics along with other website data analytics software and apps can provide you with invaluable analytics data of your website performance. Every social media portal also facilitates analytics data. By keeping a close vigil on analytics data you can understand the nature of your visitors, their demographics, age groups, most popular posts, direct links etc. Inspect visitor data to see where your traffic is coming from and how is it directed. This information will prove important while planning content and marketing strategies.
10: Use Short and Concise Updates:
Most of the social media users these days have very short attention spans. They like to see through things rather than munching it over and over again. It’s is advisable to go for crisp and to-the-point content rather than detailed. This may help user go through a variety of content and retain their interest. Ideally, don’t go for anything more 100 characters for a social media post to attract greater engagement.