Facebook Advertising: 3 Must-Use Tips to Drive Results

Are you tired of losing money on the Facebook ads you post? There are some advertisers creating new ad campaigns daily, with the hope they may finally achieve success.

If you are using this strategy, but still can’t seem to create a profitable ad it may seem like you are just wasting your money.

What if someone came along and told you there are a few small changes you can make that will result in serious results? While you may be skeptical at first, don’t let this stop you from giving it a try. Here you can find three tips to help you create more effective Facebook ads that help you achieve the results you want and deserve.

The Offer

According to Gary Halbert (who is one of the top advertisers from the 20th century) “even the strongest copy won’t overcome a weak offer…but a strong offer can succeed even with weak copy created by marketing morons.”

While Gary was discussing direct response copywriting in the quote above, this principle also applies to other advertising forms. If you have a great offer, you will have more success in creating an ad that gets results.

This is a fact.

A great offer will sell without selling. This means you have to find a way to sweeten what you have to offer. When you create great copy it will seem like a favor, rather than an ad. While people don’t like to be sold, they do love buying stuff. You need to make it feel as though buying what you are selling is their idea, rather than yours.

Optimize Each Element of the Ad

The ad you create, what it looks like and what it says will have a direct impact on the number of conversions you achieve. This is why you want to make sure you optimize each element that supports your main value proposition. Make sure you optimize the text, headlines, keywords and images to increase conversions. When it is clear what you have to offer, then consumers will be much more likely to actually buy something.

Make the Ad All about the Customer

It is easy to get caught up on what you can do and what you have to offer when creating a Facebook ad. However, this isn’t going to translate too many sales. A better strategy is to make the ad about the customer. For example, are you running a sale on shirts? Don’t saw, “We are now offering 50% graphic tees,” use different wording. A more effective way to say this is, “You can purchase graphic tees at ½ off now.” Just by changing the wording slightly, you can take the focus off of you and put it on the customer. This will result in more sales and conversions.

Creating successful Facebook ads doesn’t have to be difficult. However, it is a process that you will have to practice and tweak to get right. The information here will help you achieve better results and get more sales from your ads.



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>