Are you planning to redesign your website? Or, do you have data migration in your mind? Well, in both cases, you might end up plaguing the experience of your users while having a serious negative impact on your own growth, if not executed with utmost perfection.
Most of the time, businesses fail to take enough care of their SEO and UX practices during such redesigning or migration procedures. However, you can actually avoid post-launch issues by following a strategic approach for these two practices. Check out 7 steps that you need to follow:
- Identify Your Requirements
Start with identifying your redesigning or migration requirements so that it becomes easy for you to decide on your strategy of execution.
If you update your website extensively or migrate it simply by ignoring SEO, you are going to make it difficult for search engines to crawl, index, and rank your web pages. Similarly, if there are issues from your last development process, redesigning the entire website instead of fixing might end up creating navigation problems for users.
Not always you need to put efforts in changing the practice completely and providing a whole new experience to your users. Be specific with your requirements and come up with a highly strategized plan.
- Define The Existing Issues Right
Before you proceed, it is crucial to define what exactly you need to do for addressing your issues like a pro.
For SEO, you must follow a data-driven approach and make use of analytics in order to figure out which of your pages have been performing great and which ones are not doing well as per your SEO objectives. Likewise, pinpoint the missteps in the initial UX design of your website and gather evidence showing precisely what went wrong.
When you will understand specific issues, it will be much easier and faster for you to go through an overhaul. Moreover, your efforts will be paid off too.
- Synchronize The SEO And UX
When it comes to redesigning your website or migrating it completely, striking a harmony between your initiatives in terms of SEO and UX becomes essential. In fact, this is where most of the businesses fail badly.
If you focus on SEO too much, you will end up stuffing your website with keywords, thereby hurting user engagement as well as affecting conversion rates. Conversely, if UX becomes your priority, chances are high that you will lose chunks of your organic traffic.
The key is to find the right balance between your SEO and UX practices from the very first phase of execution. According to experts, it is always a wise idea to work first on the UX design and then conduct an SEO audit.
- Develop A Robust Content Strategy
A total overhaul of your website content can make or break your reputation. If you do not take into account the potential pitfalls of implementing a fresh content strategy beforehand, it can impact the entire website in a negative way.
So, pay close attention to your content strategy all through the redesigning or migration phase. Unique, informative, and well-optimized content backed by ethical SEO practice can help you make the most of your efforts.
This will not only facilitate the rankings of your website but also improve the experience of your users.
- Test And Validate Your New Design
Never ever do the mistake of launching your website without testing after a thorough redesigning or migration. Testing and validation of the new design with real users is critical to your optimal success.
Once you are done with your designing tasks at the backend, implement your testing practice with users in your website’s demographic or onsite focus groups based on the size and volume of your business.
- Know Your Key Performance Metrics
If you want to stay away from post-launch SEO and UX issues related to your redesigned or migrated website, you need to know all the key performance metrics (KPIs) in details right before rolling it out.
From the backlink profile to the presentation of the website, consider everything for outlining as well as defining your success metrics.
- Give Your Website A Buffer Time
Finally, allow some buffer time to your redesigned or migrated website before you decide on the best possible launch date for it.
A short span of time in between the testing and launch of your revamped portal will help you handle any SEO or UX related issues successfully. And ‘prevention is always better than care, isn’t it?
There is nothing more rewarding than making your website foolproof before its re-launch. So, make sure that you follow all these 7 steps to steer clear of potential SEO and UX issues in order to ensure more traffic and better profits.