If you are a local business, you want to get noticed in search engines and generate more customers to be successful. To accomplish this, you have to understand what local SEO is. Without exercising a local SEO plan, your business cannot take complete advantage of online demand for your services or products. Undertaking an effective local SEO campaign will allow your business appear on the first page of Google’s search.
Ways To Improve Your Local Search Ranking:
Google My Business:
Setting up a Google My Business account is incredibly important to dominate local search. Without it, your business will not appear on local map listing that is displayed on the search engine result pages. While setting up an account, make sure that you add all the necessary information such as business name, address, phone number, opening hours and other required details to have your profile 100% completed.
Proper categorization of your business in Google My Business will influence your ranking on the search engine. If you have chosen irrelevant categories for your local business, you may find it difficult to rank for your specific business type. Being an electrician, there is no use of selecting your business category as plumbing.
When people search for anything online, they will use keywords or key phrases to conduct the search. As a savvy business owner, your ultimate goal is to appear on the top of search engine result page for the targeted keywords. Whenever a potential customer searches for your main keywords and find your website, they will click and land on your website, and probably buy your product or service.
In order to get found on the SERP, you should find the best keywords for your business. Google Keyword Planners is one of the most effective keyword research tools that you can use to get some good keyword ideas related to your business.
If you are optimizing a local business website, you can choose local keywords, which is simply the combination of the most important keywords + your local area. Though, these local keywords have lower search volume, the intent of the customers searching for these keywords will be more defined. Furthermore, you can go after long-tail keywords as they will get you more traffic and paying customers.
If you want to reach a wider market, it is important to ensure that your website’s design is responsive and compatible will all devices.
In the recent times, the impact of mobile devices and smart phones in the digital marketing landscape has grown manifold. Google has also announced that the websites that are not 100% mobile-friendly will be penalized. Moreover, the search engine giant is relying more on the performance of mobile website to determine overall rankings.
On the flip side, more and more people are accessing the internet on the go to find their required product or service. So, you need to test your website’s performance on mobile devices and see how smooth and responsive it is.
Local Citation is a crucial local SEO ranking factor and is referred to as mentions of your business on other websites. It involves listing your business name, address and phone number (NAP in short) together. A website with more citations on the web will appear higher in the search engines.
It is crucial to have as many citations as possible in third party websites. When the search engine robots crawl these websites, they will find your business details and give better SEO value to your website.
You can also get your business mentioned in local blogs, local business directories, classifieds, industry focused directories and so on. There are also some special tools available that can help you analyze the citations of your competitors and replicate them.
When it comes to local SEO, getting online reviews should be one of your primary goals. This will help improving the local SEO and credibility of your business.
Online reviews and testimonials are more crucial as they can grab the attention of search engines, build your online credibility and directly impact the ranking of your local business website. Moreover, good reviews can also lead to word-of-mouth marketing, which in turn leads to more exposure, higher authority and more customers.
You can ask your satisfied customers to leave reviews. This will be a great opportunity to get some good reviews for your business. One of the best ways to get more reviews is to provide an incentive to gratify people who review your business. Alternatively, you will get more positive reviews, if you provide quality products or service to your customer base.
A good SEO strategy will not only increase the ranking of your website, but also benefit the usability of your site. When you pay special attention to all the above mentioned factors, you will definitely get higher local ranking and generate more online sales.