Search Engine Optimization is among the most dynamic fields and the world of SEO changes at a lightning speed. You should always stay ahead of the curve and optimize your website for the future happenings. This will result in superior user experiences for your users and protect you against penalties from other major search engines. SEO is a game, where you have to stay one step ahead of your competitors.
So here are some important factors, to keep in mind while preparing for SEO in 2017.
- Quality is important than quantity
Few years ago, all one needed was to have some content on the page, but now that trend has changed, with Google’s algorithms adjusting to better accounts to satisfy the interests of the searchers. If the customer is not satisfied with your answers, then he is going to return to the search engine results page, to find some better answers. According to Search Ranking Factors survey, page-level keyword and content-based features are the 3rd most influential ranking factors behind page-level and domain-level links. The quality should be original, the content should be high-quality, well-researched, and the page should provide the user enjoyable experience.
- Rise of Accelerated Mobile Pages (AMPs)
AMPs are an open source protocol, which allows the webmasters to create pages that are capable of loading almost instantly on mobile devices. Some simple structural changes can make your site four times faster. Google has already started favouring sites that have switched over to AMPs. So in 2017, switching over to AMPs is the best thing to do.
In 2017, the trend is to move beyond words, and realise the fact that content is a multimedia effort. This includes regular site contents, blog posts, infographics, videos, podcasts, eBooks images, case studies and many more. Expanding your content creation, leads to two advantages. First it increases user engagement. As different people have different preferences, some may prefer to watch YouTube videos, while some may prefer to load an eBook and read it. Second advantage is that, it allows you to repurpose content. It makes your content visually appealing.
In 2017, search engines will have a lot of changes, like, improvements to image/voice search, emphasising on topics rather than keywords and many more. According to search ranking factors survey, mobile friendliness will matter more in 2017, thus surpassing the traditional search methods. So your SEO strategy, should align with the ways, the users are searching now. And that is why; it is called as online search optimization. It’s essential to have clean, thoughtful, organised, brand-appropriate presence everywhere.
In 2017, personal branding will become a SEO secret weapon. Personal branding enables you to have time securing guest posts, building user trust, and bringing in more traffic to your website.
In 2017, in order to be in the race, you have to take proactive approach to reformulate your SEO strategy, focusing on providing high quality consistent products, which will ultimately ensure more success.