Google is officially testing a mobile-first index now and it is therefore of importance to be at par with the mobile friendly trend. The rolling out of a new mobile-first index means that Google will create and rank its search listings based on the mobile version of content even for listings that are shown to desktop users. It will look first on the mobile versions of your website before embarking on the desktop version. It wants the index and results to represent the majority of their users that is mobile users.
Thus the following five guidelines will assist you to optimize your site for Google’s mobile-first index;
Speed – In Google’s Site Performance for webmasters video it is stated that Google aims for under a half-second when two seconds is the threshold for e-commerce website acceptability. It aims at being able to make websites load faster to the satisfaction of users as well as the fact that it aids ranking. To improve speed you need to first optimize images. Very large images may slow down the loading of a website page so try using correct sizes for images. You also need to remove all unnecessary characters from source code but also ensure you don’t change its functionality. Reduction of redirects also helps to speed up the process by avoiding unnecessary reloads. Leverage browser caching because it stores web page resource files on a local computer when a visitor visits a web page.
Don’t Block Css, Java Script Or Images – In earlier times blocking java scripts, CSS or images was rather helpful but times have changed and they no longer drag the site or impose any other negative issues. This is because mobile phones and smart phones are more developed and enhanced to overcome such hazards. Google also needs to see these things in order to categorize them accordingly so don’t block or hide them.
Mobile Design – Nowadays SEO has to known how to use designs to influence rankings apart from the available rank codes and signals. It is going all out to become more of an art than a technical skill so all inputs have to be vastly considered. Mobile design is also an art in itself and it is used optimizing your mobile design site for search can be done if you for one don’t use Flash. It was killed for mobile by Apple since many mobile viewers can’t view fresh elements in their phones so you need to remove them. Opt to use java or HTML. Secondly you need to get rid of popup because a page with so many popup will eventually frustrate the users and finally send them away decreasing rankings. Lastly make sure your design is finger friendly since mobile phones are mainly operated using the fingers. Make sure it is easy for them to scroll and tap.
On-Page Optimization – When it comes to mobile search engine results pages the freedom and space is limited so make sure you make keep your descriptions and titles short and strictly to the point for the GoogleBot to understand your Page faster and also enable the user to understand what your page is about quickly and even better. With thus your page will get improved rankings.
Local Optimization – Google now has a powerful update to the local search algorithm since it is very important especially for businesses that need to build that kind of traffic. In a related research it showed that fifty percent of consumers who carried out local research using their smart phones visited the store within a day thirty four percent who searched on a computer did so too. So it goes without argument that local businesses have a lot to gain from the mobile-first index. To increase your mobile visibility further you should also include your city and state I the title tag, HI heading, URL, content, alt tags and meta description. Don’t forget to mention your business name, phone and address too.
Taking action now is probably the best idea as Google continues to improve the mobile first index so you maybe in tune and up to date as the improvements are implemented. This will generously improve your visibility in mobile search SEO. Implement it as you continue to discover more about it and in this way you will learn more.