Gone are the days when text-based queries were the base of search marketing.
Things are changing fast. Textual searches are no longer enough to gain more traffic and better visibility. Rather, it is the voice search that has gradually been taking over the search marketing world.
In fact, voice search is emerging as such a powerful search tool that it would be no surprise if more than half of queries turn ‘voice searches’ by next 5 years.
Why Voice Search Optimization Is Crucial?
The voice recognition technology was first introduced in the market by Siri. However, it has expanded a lot in last few years as more and more similar technologies have stepped into the foray.
But why optimizing voice search is so crucial?
- Speaking is much faster than typing, which makes voice search a favorite choice of users. This is the reason for which the adoption rate of voice search is going really high.
- Voice searches create a fast and easy connection between the visual and vocal senses of users, which builds better credibility.
- Queries of the users and their intent become much clearer with voice searches, which make optimization easy for the marketers.
How To Optimize Your Site For Voice Search?
Optimization of voice-based queries has become critical for companies in order to stay ahead of the game. But how to take advantage of voice searches to make the most of your search engine optimization efforts?
Well, that is why we are here. If you are still not optimized for voice search, it’s high time to start. Let us show you how:
- Focus On Your Local Listings
As voice searches are mostly used by people to know about physical locations, it is imperative to focus on your Google My Business listings for optimization.
Need a little more explanation? Consider the following example:
A person who stays near San Antonio and wants to get information about Chinese takeout options can search by saying “find Chinese takeout in San Antonio”. It is pretty easy as well as helpful for you to optimize your pages for the specific key phrase i.e. “Chinese takeout in San Antonio”.
However, it is even more important to optimize your pages for general voice searches that do not associate with your on-page keywords. If the previous person doesn’t be particular about the place and say something as general as “find Chinese takeout near me”, it should still be easy for the voice search to recognize “near me” and show results based on the physical location of the user.
Typically, the search engine collects information from Google My Business listings for such voice searches and hence, your local listing should be set up properly and precisely. We have a few tips for you:
- Make sure that all your business information is added to your listing.
- Choose your category very carefully. It should be relevant and detailed enough.
- Verify the name and contact details (address and contact number) of your business and remove duplicity.
- Consider Long-Tail Keywords
Typing the exact keyword into Google is much easier and faster than typing something very long, but the thing should be considered differently while using your voice to access information through search engine.
In fact, this is one of the major dissimilarities between text-based searches and voice searches. Hence, when it comes to optimizing voice searches, long-tail keywords also deserve your attention.
Worried about how to target them? We have right strategies for you:
- ‘Long-tail’ in voice searches is more of ‘real speech’ than ‘keyword variation’. Therefore, you need to think about the way people speak naturally and brainstorm questions they can ask that can bring them to your pages. Find search terms containing otherwise ignored words like ‘with, ‘for’, etc. in order to identify the actual intent of the query of the searcher. You can do it either by taking help of keyword suggestion tools or doing voice searches with your brainstormed questions to see the nature of results.
- You might have already been using Google Search Console and it can also provide you with a lot of opportunities for your voice search optimization. Take close looks at your analytics to get insights into what queries are bringing visitors to you and come up with great long-tail keyword ideas for your pages.
- Include questions and answers in your web page content in order to optimize voice searches. Instead of limiting the answers of your visitors’ queries to the FAQ page, revamp your other content in the same style to make the most of it.
- Opt For Microdata Markup
It is essential for the search engine to prioritize your content and show it as an answer to the voice search questions. While submitting a sitemap to Google is helpful for this, you should also incorporate all vital information that people might ask about your business through voice searches and make it easy for the search engine to understand the elements by using microdata.
Your microdata helps Googlebot crawl your website easily as well as identify with its purpose well. Create markups for your content with the help of Google’s Structured Data Markup Helper so that your HTML is created right and you become visible easily in voice search results.
- Improve Your Mobile Site
Voice searches are mostly conducted on mobiles and hence, it is critical to ensure that your site is well-optimized for mobile. Check out some surefire tricks to enhance the experience of your mobile users:
- Create a mobile-responsive web design
- Follow Google’s mobile-friendly algorithm updates
- Improve the speed of your mobile site
- Make your mobile content relevant, informative and scannable
- Keep tracking the performance of your mobile site to fix issues (if any) immediately
Voice search optimization can change the outcomes of your online marketing efforts completely. Hope these recommendations help you optimize your site perfectly for voice searches and assist you in getting the most out of it.