Ensuring that your website is optimized for mobile SEO is crucial nowadays. With Google adding mobile friendliness as a ranking signal last April 2015, going mobile is the way to go if you want your website to rank in search engine results. That year, Amazon generated more sales from mobile. Facebook is used most frequently on mobile devices than a desktop. So if your website is not on mobile yet, consider optimizing your site.
According to the Google Mobile Movement Study, 9 out of 10 searchers have responded to a call to action after searching on their smartphones. 95% of smartphone users search for local information and a huge number of them will readily purchase. The same study revealed that 77% of users have contacted the business and 44% have purchased a product.
Mobile SEO vs Traditional SEO
When ranking websites for mobile search, Google looks into common ranking factors, and other things such as:
Page Layout – Is the page rendering properly on a mobile device without left and right scroll bar?
Accessibility – Are the buttons, text, and images large enough and can be easily accessed without the user having to zoom in or out?
Speed – Is the page loading quickly on a mobile device?
Location – In mobile SEO, search results are customized according to your physical location. This is important if you want people to attract customers to your store.
Ads Placement – If potential customers do not like to see a full page advertisement, what more Google. If you are using Google Adsense on mobile devices, make sure to follow the guidelines for placing ads.
Common Mistakes With Mobile Friendly Websites
Here are some common mistakes that people commit when optimizing their websites for mobile SEO.
Applying A Responsive Design Without Testing .Just because you already applied a responsive theme does not mean that you are done. You still have to test your website thoroughly to boost user experience. Try hiding some parts of your website from mobile users.
Lack of conversion optimization. Your website has been tested and passed the mobile friendly test and loads fast enough. The next thing to do is ensure that it is optimized to convert from mobile. Check your mobile pages and analyze your “call to action” section. If the call to action button, product offering, and other important areas require the user to scroll down near the bottom of the page, then there is a need to change the design so that they are close to the top and seen by the customer.
Also performing an action should be made more convenient. If you are selling a product, there should be a checkout page. If you are getting customer information, then make it easy for them to input their details. The idea is to eliminate extra screens. The lesser the screen and the clicks, the better it will be for conversion.
Forgetting ‘Click to call’. Always remember that mobile users have a phone in their hands. So when you are adding a mobile number on your mobile website, make sure that it can be clicked by the user. Some designers tend to forget this when it is easy to correct this.
Using Popups. Popups are good for desktop when they are not distracting the browsing experience of the user. In fact, they are effective and only show up when the user is leaving a website. However, for mobile SEO, popups is a no-no and must be avoided.
Optimizing Your Website For Mobile Responsiveness
Now that we know the difference between mobile and traditional SEO as well as the common mistakes when designing a mobile friendly website, let us now proceed to the different ways you can make your website ready for mobile SEO.
No to Flash
The Flash plugin may not be available on your user’s phone so they would not see what you have in store for them. For special effects, use HTML5 instead.
As mentioned earlier, popups are not advisable for mobile SEO. Closing them on a mobile device can be a difficult and frustrating experience which could lead to a high bounce rate.
Enhance your design for mobile devices
Mobile devices are simplifying and revolutionizing website design. “Above the fold” is no longer applicable in a world where users scroll endlessly
Design for the fat finger
Always think of the fat finger when designing your mobile website. If your buttons are too big or too small, it may cause accidental clicks if it is in the way of a finger that’s scrolling through the page.
Optimize your titles and meta descriptions
Unlike in a desktop, you have limited desk space when a user searches on a mobile device. Be as concise as possible when creating titles, URLs, and meta description. Make sure that the quality of information you are providing is not sacrificed.
Use Schema.org Structured Data
Adding the Schema markup to your HTML can improve the way your page displays in search engine results by enhancing the rich snippets found below the title. Schema.org Structured Data is the result of the collaboration between Google, Yahoo, Bing, and Yandex to provide them the information their search engines need to provide the best search results for their users.
Optimize for local search
If your business has a local address, make sure to optimize your mobile content for local search as well. This means standardizing your name, address, phone number by adding your city and state in your metadata.