Website developers’ job is limited to creating a user-friendly website for their viewers but SEO is definitely not their cup of tea. However, they are technically sound to implement changes to their site in order to make it more SEO-friendly.
SEO is a vast field so it’s important to know the right tricks.
Here is a checklist for the developers in the context of SEO.
Google Webmaster Tools & Google Analytics: Make sure to install Google Webmaster Tools and Google Analytics. The former one allows checking indexing status and also ensures to optimize visibility of the site. The latter will help you monitor the effectiveness of your online marketing covering all major aspects. It will supply you the much-needed information which is required to improve your site.
Traffic tracking program: You need to install traffic tracking program properly in order to obtain correct data. Multiple installations of tracking program tags can give you a major headache. Google Tag Manager can be used to handle complex analytics installations.
Create a mobile-friendly site: Smartphones and tabs are good substitutes for desktop and laptop. So make sure to create your site mobile-friendly for your viewers.
There are two things that you need to know in this context.
- Is your site depending on a responsive CSS stylesheet? or
- Are you using a separate mobile sub-domain?
The second one makes SEO more difficult as it is considered as a separate web property.
Duplicate content is a strict no: It occurs when you use multiple URLs to showcase the same content. When you are making a mobile site with a mobile sub-domain don’t forget to use rel=canonical. It will show the original site as the main source of content. In this way, you can minimize the chances of getting duplicate content issues. In addition to that, make sure to get the wild card secure certificates for your site.
Coding is a vital part: Use Google’s Schema.org tool to check your structured data. This will lead you to become a successful coder. Remember, contextual errors are common while coding and you can’t track this using the common tool like Google’s webmaster tools. So go for a manual check to produce error-free codes. The checking is a must before your site goes live.
Check the staging site domain: The skilled developers are not oblivious to the term staging site which they create to test the new codes and to make some correction before the site goes live. Check the staging site to avoid some common errors like images are not loading, 404 errors, and more. So, when your site goes live it will be flawless.
HTML error can be fatal: HTML errors often lead to the poor rendering of your site on several online platforms. Consequently, it will affect the site speed, site performance, and ranking. Experts recommend for W3C checking to reduce HTML issues.
In addition to these, developers should pay attention to select the images with the right size. The image is a big factor while creating a website. The page size matters as it has a direct connection with the speed of your site.