If you’ve just launched a website for your startup business and are trying to tap into the power of the web to generate leads and sales, there a few SEO tips you should keep in mind for great rewards.
To give your startup a positive start on the web, here are 5 SEO tips every startup entrepreneur should keep in mind.
- Quality content has no replacement
Great content is a powerful SEO tool, yet it’s one of the most overlooked by startup entrepreneurs. What is important to remember here is that you should strive to produce and publish content that will quickly help you build and nurture a strong bond with your audience.
That starts with churning out relevant content that offers value to the audience. People who come to your website have a problem and are looking for solutions. Therefore, it should be your responsibility to offer the solution they seek. From there you can cleverly use your solutions as a bait to turn them into customers.
Poor content will not only mean that you fail to deliver the solution your audience wants, but may also damage your credibility, making it difficult to convert traffic into sales.
For any startup, great content is the easiest way to generate organic traffic, which means that it is something you should give the best shot.
- Link building is key but be careful
Link building is another powerful SEO strategy, though not everyone gets it right. That should tell you that if you can excel in link building, you could easily gain a key advantage against your competitors.
Links are some of the factors that search engines look into to determine how to rank a website in search results. The importance that search engines attach to links has sparked a scam industry where people attempt to cheat search engine systems by acquiring unnatural links.
In most cases this involves buying links to your website. But be careful because while link building if done correctly can significantly improve your search engine ranking and generate more traffic, doing it the wrong way can attract huge search engines penalties. The secret is to ensure that your links look as natural as possible.
Something more to remember is that getting links from more reputable sites is worth more than a dozen links from blogs without a reputation.
- There is power in going local
If you’re running a local startup business, you would do well if you could give your SEO a local dose. Local optimization is another factor that search engines take into account when ranking sites.
Furthermore, local SEO is vital for increasing local traffic to your website, which should generate more leads and sales for your local business. Unfortunately, for many startups local optimization can be as confusing as a foreign language.
But you can start with local optimization basics such as listing in the local directories. It is a great, yet simple way of giving search engines a clue about what your target market. The other local strategy is locally targeted keyword, but this is dealt with in more detail below.
- Select your target keywords carefully
Keywords are the phrases you want to rank well in search engine results. The term phrase is used deliberately to convey the idea that a great keyword should consist of at least two words. Two to four words is a great combination, buy single word keywords don’t perform well.
When selecting the keywords to target, you should avoid too general phrases because they will expose you to brutal competition that is not fit for you as a startup. But you have to strike a balance because again a keyword that is too specific may mean that few people will search for the phrase and that can curtail the effectiveness of your keyword optimization.
Strive to give your keywords a local dose. If you are into local car dealership, a keyword such as “car dealer” can be highly competitive. Instead, think of something like “San Francisco car dealer” for your keyword because this will expose to less competition in your market and niche.
There are free and paid keyword tools you can use to help you select relevant and powerful keywords for your niche.
- Develop a marketing strategy and follow it
All the above SEO tips are important and useful for startup entrepreneurs. However, to obtain the best results from these SEO tactics, you need a carefully crafted marketing strategy. It is the marketing strategy that defines your purpose, your desired results and how to obtain them.
Once you have developed a marketing strategy, it should be easy to allocate your marketing resources properly.
In conclusion, there are so many tactics startups can employ to generate leads and sales on the internet. But knowledge of all the SEO tactics there are in the world is of little value if you’re not going to put them into use.