Local SEO has become a hot topic for startups and small businesses. Its strategic use can give them a cutting edge over their bigger, even global competitors.
Google Maps marketing is an explicit part of local SEO, helping businesses to use Google’s data for diverse marketing efforts.
What is Google Maps?
Google Maps is undoubtedly the most powerful web mapping service developed by Google. It offers street maps, 360° street view, satellite imagery, real-time traffic condition and route for traveling by car, bicycle, foot or public transportation. In addition, Google Maps also display crucial information about local businesses along with its physical location details.
What is Meant by Google Maps Marketing?
Google Maps Marketing is a process of using the features of Google Maps to make your business easier to find when the potential customers search for your products or service. In other words, it is an indispensable tool to market your business through Google Maps.
The major objective of Google Maps Marketing is to get your business on the top 3 local listings on Google Maps results for the relevant keywords. Moreover, you will be able to grab the attention of local audience, increase brand visibility, build trust and boost the conversion rate. Needless to say, Google Maps Marketing is a cost-effective way of advertising your business.
Step By Step Guide To Google Maps Marketing:
Google Maps marketing is not a child’s play and is not as easy as you think. There are certain quintessential steps that will facilitate in perfecting the right marketing strategy.
Step 1) Create your Google My Business Account:
NAP Details: Google My Business is a dashboard that gives you a chance of sharing your business information that will appear in the search results. For this, you need to provide complete and verified NAP (name, address & phone number) so that people can find your exact location. Make sure that you have used the same location details wherever your business is cited.
Business Category: Defining the category of your business is extremely crucial to get noticed by the potential customers. Your business category can become the unique selling point in your locality. So, apart from listing your primary category, you can also include additional categories that are relevant to your business.
Business Radius: Some businesses have a physical storefront, but they also serve a wide area. If this is applicable to your business, then mention the names of nearby cities or towns that you are serving. It is important for a business to define its area of delivery so that the orders start pouring in.
Get Verified: The verification process can be a little strenuous. You need to wait for a couple of weeks before all your business details are verified over the phone. You will receive a unique PIN on your local address with which your web listing can be verified.
Optimize Your Listing: after verifying your business, you need to update other information. You can give a brief introduction on the products or services you offer and what sets you apart from your competitors. Other information such as opening hours, contact information, description and photos of your business can also included to your Google My Business profile.
Step 2) Increase The Accuracy Of Citation:
Google spiders are always crawling the internet to gather accurate data. They will find and relate all the mentions of your business across the web. That’s why it is recommended to increase the accuracy of citations (business name, address and phone number) when listing your business. Including incorrect data in multiple places makes it difficult for Google Spiders to relate the relevant data.
Step 3) Build New Local Landing Pages:
Your business information available on your website or other listings will have great impact on the Google rankings. So, try to use original contents, including address, landmarks, directions and local places along the way. If your website has local information, the Google can access, index and make it available to your local audience.
Step 4) Build Your Website Links:
This is one of the most important components of Google Maps Marketing. As a business owner, you should dedicate good amount of time in building backlinks to your website. Linking is indeed an ingenious way to promote your business without investing your money. Though it takes some time to build resourceful links, it will pay you off in the long run.
Step 5) Get Reviews:
Google often ranks results by star ratings. These star ratings are given for reviews and testimonials left by your customers on your Google My Business profiles. So, it is important to provide excellent customer experience and encourage them to leave 5 star ratings.
Benefits of Google Maps Marketing for Business:
- By listing your business on Google Maps, you receive an exclusive online presence, showing where your business is located.
- Getting listed on Google Maps is an amazing resource for startups, small and medium size businesses to get listed on the search results when people look for the service or products they provide.
- By getting your business listed on Google Maps, you can offer exact directions to your potential customers who wish to visit your store or office.
- According to a recent statistics, 97% of consumers search for local business online. When they look for the product or service you offer, your business will get found on Google’s first page for a free of charge.
- Being listed on Google helps people find, rate, share and recommend your business to others. You can also see what others are saying about your brand, and respond to their reviews.
Having discussed about all the basic concepts, we can now define Google Maps marketing as a perfect blend of all the resources and tools available for a business to optimize their presence in Google Maps.
To be more precise, it is not all about appearing higher in the Maps results, but to provide the best user-experience and enhance their engagement with your brand.