Do you know what the common streak among the luxurious international brands is? It is that they have made use of influencer marketing and emerged as stalwarts in their fields. Many brands have utilized the influencer marketing to boost up shares, views and engagements than they could otherwise have managed to do. Though the posh brands across the world are trying their hands at influencer marketing today, previously they were just favored by the small scale enterprises.
Today even the local businesses succeed in reaching up to hundreds of followers without many expenses. But how would you search for and reach the influencers who may aid you to reach the targeted users without having to spend your fortune?
Have a look at this guide to know the tricks of influencer marketing.
Finding the proper influencer:
When you are looking for the influencer for your brand, you shall have to define the kind of influencers who may serve your purpose. You will have to know whether you are trying to let people know of a contest or simply trying to build up brand recognition. Then you would have to decide a practical budget and then select the precise path to success.
Normally the brands seek aid of the bloggers for creating valuable content for them but there are many influencers these days, who don’t have a blog. But it is worth noting here that those brands have been overcrowded with followers in social media sites. They are called micro-influencer and social media influencers and are effective in providing a good reach.
You can find these resources in FameBit, NeoReach and FohrCard. It is typically recommended to keep half of the social media advertising budget secured for influencer marketing. These goes as when you are planning to spend $3000 on the paid social media, you can keep about $1500-2000 for the influencer marketing. You can hire the bloggers as well as followers on SnapChat, Tweeter, Facebook, Instagram and so on as that would ensure your presence in all the leading social media sites.
Providing real value to the influencers:
There are many brands who would mistakenly agree to do anything for little exposure. But the influencers have loads of resources and would hardly agree to promote you in case they feel that the followers wouldn’t like it.
In the case of FameBit, a lot of proposals are left unfulfilled either because the product isn’t up to the mark or the offers aren’t so lucrative. Today the industry influencers have become quite popular and they have a good number of followers without even having associated with the brands. As per the study by Crowdtap, it is revealed that 44% of influencers are eager to work with the brand only when the opportunity appears relevant to the audience.
This would be clear if you take into account Firmoo’s strategy of influencer marketing. They offer a free eyewear with free shipping and in turn an honest review on the blog. But what appears lucrative is that the bloggers do not have to compromise with any of the pairs that don’t appeal to them. They are free to select from more than 180 choices of eyewear that imply the massive respect for the bloggers.
From searching for the proper influencers to establishing long-term bonding with them, this tips would be immensely helpful in making the most of your marketing campaign. This may appear clichéd to some extent you would learn to give it a good thought in order to come up with something innovative. After all, it is no secret that no one wants to see the same type of messages or posts time and again.