Keyword plays an important role in building strong SEO for a website. You cannot just put any keywords in the content of the website randomly by guessing. You need to search the effective and long-tail keywords to generate the right traffic for your website.
You can use tools to search keywords for your business. But before digging into the several tools, let’s learn about two major points to consider while searching keywords. You should focus on relevance and location while selecting keywords for your website content.
Relevance is the similarity of the keywords with the type of business you do. Suppose you provide services for fixing window glass. Customers are more likely to search “double glazed window” instead of just window glass. So, the keyword “double glazed window” is more relevant to your business and must be incorporated into the content.
Location is another factor that should be considered while selecting keywords. For example, when customers search for services in a specific area, and search engine shows the results with the location in the search. Therefore, it is very important to include location-based keywords in the content.
Now that you know about the most effective keywords, let’s learn about some keywords search tools that will make your job easy.
Google Keyword Planner
Google offers many useful tools for SEO. Google Keyword Planner is one of them. It is a free AdWords tool and the best tool to start with. And it is even better if you use AdWords for campaigns. You just need to put one keyword, several keywords, or your website address into the tool. The tool instantly displays a list of related keywords. It even shows metrics to reveal the keywords performance in terms of SEO.
Google Trends is another excellent tool from the house of the same company. When you enter a keyword, it quickly shows multiple keywords. The keywords are also filtered by location, search history, and category. The result also shows the performance of the keywords. The interesting thing about this tool is that it displays colorful, interactive graphs that can be downloaded and even embedded in the website.
Keyword Tool is an amazing keyword research tool. It helps you to generate a list of long-tail keyword suggestions. The keywords are relevant to your business. The toll uses Google Autocomplete to list the keywords. The search result generated by Google Autocomplete is based on few things such as particular term that might be searched by the users in the past.
The best feature of this tool that it helps you to identify the topics that are mostly searched by users. This may help a blogger to recognize titles that may do good SEO for the website. Moreover, the keyword suggestions are listed in alphabetical order. But it does not reveal anything about search volume or cost-per-click (CPC). However, this function is available in the paid version of the tool called Keyword Tool Pro.
Term Explorer provides the most genuine research reports unlike any other keyword search tool in the market. It generates around 10,000 keyword variations for a single search. The keywords are relevant to the business and the tools also display metrics along with the keyword. This tool shows all the results on page one of search engine results pages (SERPs) along with results like link strength, trust score, and keyword difficulty.
With this tool, you can even get an edge over your competitors as you can research things like domain age, page ranking, and links using this tool. You can also get word count, page rank, links, outbound links, keyword occurrences in title, URL, and headers for webpages. But this tool is not available for free. You have to pay to use this tool.
Moz’s Keyword Difficulty Tool
Moz’s Keyword Difficulty Tool is one of the best paid keyword search tools. It is the best tool for analyzing the competitiveness of a keyword. When you enter a keyword into the tool, it instantly list top 10 ranking keywords. It even assigns the keyword “Difficulty Score”. Therefore, you can view the search volume data for the listed keywords and extract the SERP. You can also perform competitive keyword analysis using this tool and even information like each site’s page authority.