Jayesh Jain is a search and growth leader based in Dubai, with more than 15 years of experience in SEO and, more recently, AI search. He is Director of SEO & AI Search at Creo Global, where he leads the division with profit-and-loss ownership and reports to the CEO.
His work covers enterprise SEO, App Store Optimization and Generative Engine Optimization (GEO) across the GCC, India and Taiwan, for brands including Audi, Jaguar Land Rover, HSBC, H&M and the Saudi Tourism Authority.
His focus throughout has been connecting search activity to commercial results, and more recently helping brands stay visible not only on Google but in AI-generated answers from tools such as ChatGPT, Gemini and Perplexity.
Early Life & Background
Jayesh grew up in Goregaon, in Mumbai, and studied a Bachelor of Mass Media at the University of Mumbai, later completing an MBA in Marketing. His route into search was fairly incidental. While looking for work, he took a two-month internship at a digital marketing agency in Dadar; the team liked his work and kept him on, and that first role became the start of a career in SEO.
Career Journey
That first role, at The Brand Saloon, involved on-page, off-page and link-building work across multiple industries. In 2014 he joined iProspect, part of the Dentsu network, as an SEO Manager in Mumbai, where he set best-practice standards, ran competitor analysis across client portfolios, and delivered national award-winning campaigns for Thomas Cook. In 2017 he moved to Taipei, Taiwan, as a Senior SEO Optimizer, building SEO tracking frameworks and cross-functional reporting.
He relocated to Dubai in 2018, joining Salama, the Islamic Arab Insurance Company, where he ran SEO and online sales automation and contributed AED 2.4M in annual motor-insurance revenue. He then moved to M. H. Alshaya Group, managing SEO and ASO for retail brands including H&M, Victoria’s Secret, Foot Locker, West Elm, Boots and The Body Shop, and growing organic and app traffic by up to 35% across the region.
From 2022 he worked at Omnicom Media Group, progressing from Senior Manager to Associate Director, SEO/ASO, and leading regional strategy for clients including the Saudi Tourism Authority, Audi, Volkswagen, Jaguar Land Rover, TOD TV, Clorox and Atlantis. During this period he developed a Core Web Vitals optimisation tool for Jaguar Land Rover that improved conversions by 18% and was recognised at the MENA Search Awards 2025. He moved to Creo Global as Director of SEO & AI Search in 2026, a hire noted in regional trade press.
Current Work & Expertise
At Creo Global, Jayesh holds profit-and-loss responsibility for the SEO and AI Search division, which reached profitability within its first two months through upsell and cross-sell of content, AI, GMB and YouTube modules. He leads new business and pitch work, sets enterprise SEO and AI Search strategy across technical, content and off-page disciplines, and built the agency’s GEO and LLM practice, focused on visibility across AI Overviews, ChatGPT, Gemini and Perplexity.
His areas of expertise include enterprise, technical and content SEO, GEO and AI search visibility, App Store Optimization, and the conversion and UX work that turns organic traffic into pipeline. He works across automotive, travel and tourism, e-commerce and retail, finance and insurance, government, media, FMCG and hospitality, and holds certifications including the Semrush AI Toolkit and Google Analytics Individual Qualification.
Achievements & Recognition
Jayesh’s recognition includes the MENA Search Awards 2025 for a Core Web Vitals tool, a place on the MENA Search Awards judging panel, and four national digital awards for his Thomas Cook campaigns in 2016. Earlier recognition includes Employee of the Month at M. H. Alshaya in 2021 and a Best E-mailer Campaign award at Salama in 2018.
Reported results across his work include doubling Saudi Tourism traffic in six months through programmatic SEO, a 25% organic uplift for TOD TV, an 18% conversion improvement for Jaguar Land Rover, and more than 17 domain migrations across the GCC. He also contributes to industry discussion, quoted in The National on the UAE employment market and writing on the search landscape as a MENA Search Awards judge and on the future of search marketing.
Impact & Contribution
Alongside client work, Jayesh mentors team members across a range of roles, from interns to more senior positions, and supports them as they progress. As a MENA Search Awards judge he contributes to the wider industry, and through his writing he helps practitioners and business leaders make sense of changes in AI search.
Personal Side
Outside work, Jayesh has a long-standing interest in investments and real estate, and collects coins. He is also drawn to organic farming, and hopes to spend more time on it.
Philosophy, Vision & Advice
Jayesh approaches search as a commercial function rather than a checklist. Visibility matters when it moves the business, which is why he takes on the profit-and-loss rather than sitting beside it, and measures teams on outcomes rather than activity. He sees the field entering a period of real change, with answer engines increasingly sitting between users and websites, and believes the brands that do well will be those that make their information clear, structured and trustworthy to both machines and people. He treats GEO as a continuation of the same discipline rather than a separate one, and wants to help make AI-search readiness a standard part of how enterprise brands in MENA approach search, beginning with building Creo’s AI Search practice into a dependable capability.
His advice to anyone entering the field follows from the same view: learn the fundamentals before the tools, do the unglamorous groundwork early, and tie your work to a metric the business actually cares about. The people who progress are usually the ones who can show what a ranking did for revenue, not just that it happened.
Closing Statement
Across insurance, retail, automotive, tourism and government, and across Mumbai, Taipei and Dubai, Jayesh Jain has kept to a consistent principle: search should be measured by the business it supports. As the field is reshaped by AI, he continues to help brands stay visible and to support others working in search.
