Digital Marketers

Larry Kim, An Engineer Turned Entrepreneur And The Richest PPC Expert

Larry Kim is an engineering graduate. After the completion of his electrical engineering program from University of Waterloo, Canada, he started working for a software company.

It was during the dotcom bubble, when software companies were mushrooming everywhere. He tried to cash in on the opportunity and launched his own software development agency.

As a business owner, he kept himself restricted to search engine marketing activities and later on he decided to develop his own software for SEM (Search Engine Marketing) to make the entire process easier.

Extraordinary success
Larry Kim also enjoys the status of very rare entrepreneurs, who have succeeded beyond the wild guesses of anyone.

He has not only succeeded in running an early stage startup that became one of the most successful businesses in the United States, which grossed more than $30 million in revenue in 2016.

Larry Kim’s company has more than 120 employees and thousands of satisfied customers.

Larry Kim actually decided to develop software to help customers with PPC advertising and keyword management. The software also helped him in his SEO Consulting work, but in the course of time, it turned out that the software business was more valuable than his consulting venture. So, he focused on to building his new company with venture capital.

The Top 10 Online Advertising Strategies & Trends of 2017 | Larry Kim

Early shock – When more than a dozen investors rejected his proposal for funding

When Kim launched WordStream, he felt that developing software is like building a railroad. It needs time and enormous money. At the time, he had no cash.

So, he visited many venture capitalists, but no one agreed to invest in his venture. The reason cited was that Kim’s project was not well planned and it was just an idea of a kid, with no team, no customers and no product.

Later on, he took the VCs advice seriously and started working on a product. He used his consulting revenues to hire software engineers and marketers.

He asked them to produce a robust software program to help clients with search engine marketing.

Once the product was ready, he approached the venture capitalists again and they were surprised to find him come back.

This time Kim was able to convince them. He impressed them with his seriousness and passionate approach towards the project. He got instant funding and some of his projects started running soon after. The rest is history.

Impressive experience working in paid advertising  

The total Ad-spend on PPC and Google AdWords that he has analyzed so far is estimated to be near $10 billion.

It is obvious that when you work on such large volumes, you must have acquired valuable insights and knowledge. Larry Kim loves to share his knowledge through his blog and also through his keynote speeches at different forums.

Launch of WordStream

Larry prefers to call him a second generation search ecosystem professional. He doesn’t think that he is an established authority in this field.

Larry Kim founded WordStream, his flagship search marketing company in the year 2007.

There goes an interesting story related to WordStream. Kim actually started working on his website’s Adword account, at a Watertown Panera, because he used to get free Wi-Fi services in the area.

At present Kim’s company has around 250 employees and more than 10, 000 customers.

The company is based in Boston and its hottest product is a software program designed to assist businesses and individuals to market themselves on global platforms such as Google and Facebook.

It has earned him around $500 million in revenues. As you know, Kim is said to be an expert in Pay per Click advertising.

His voice on how products can be sold, what types of products can be sold on the Internet and how to capture the attention of your online audiences makes him an authority in his field.

Personally he loves photography, drones and crazy hacks.

Just one year after the launch of WordStream in 2008, he stopped working as a CEO of the company and switched to marketing and product management and started working as the chief technology officer in the company.

Larry Kim Keynote at Affiliate Summit East 2017

WordStream as a TurboTax of paid advertising

According to Kim, online advertising is governed by mathematics and it involves lots of calculations related to conversion rates and cost per click. It has more to do with data and science.

The USP of WordStream is that it works exactly like the taxation software TurboTax of Intuit as it provides you step-by-step instructions on how to proceed.

Be smart and generate thousands of clicks from just $50

Kim is known for his expertise in the field of search engine marketing. He says that sometimes even a small amount of Ad spend such as $50 can lead to generate tens of thousands of clicks and many unexplored opportunities like getting valuable air-time on TV and radio.

Kim’s tips

Kim further says that he has personally run several such campaigns. He says that if the spend is used smartly it can lead to viral effects.

Every entrepreneur has some extraordinary skills and according to Kim his greatest skill is his ability to use different software systems and discover the tricks, techniques, loopholes, and strategies that can appeal to the masses to generate amazing results.

How to gain more traction on social media
Kim says that even the funny pizza images and emojis can lead to more engagement as compared to plane tweets.

Kim’s tips
Kim says that if you want to gain more traction from Twitter, use Emojis.

His secret of traffic – valuable tips

Every successful entrepreneur is a successful and popular blogger as well and Kim is not an exception.  He has his strong presence on social media.

His WordStream blog attracts around 1 million visitors every month.

According to Kim, such huge traffic on his website comes because of the valuable ideas and tips he provides.

People want to learn secrets
Kim says that people like to know the secrets and when he discusses unusual search functions on Facebook that brought results based on unusual signals such as factors including but not limited to user profile and the posts that they had they have liked in the past.

Kim’s tips
Kim says marketing is all about sharing secrets and it makes you an influencer. People get addicted to your brand if you become an influencer.

Personal life
Kim is married and lives in Cambridge with his wife and a small kid. He loves to spend his leisure time doing photography using a small drone. He has flown his drone for more than hundred times without causing any damage or injury to anyone. He loves his hobby because it allows him to unwind view the world with a different perspective.

Digital Marketers

Brian Dean, a Digital Nomad, Who Is Respected Globally For His Advice on SEO

While searching for proven and actionable SEO advice on the Internet, you might have stumbled across Backlinko.

Backlinko is among the most reputed and authentic websites that provide effective tips about SEO and that is probably why marketers from fortune 500 companies such as Pepsico, Amazon, Samsung and Apple subscribe to Backlinko’s newsletter.

Brian Dean is the founder of Backlinko, a website which always comes on the first page of Google, when you type any keyword related to backlinks or SEO in the search field. It makes Brian Dean an authority in the field of SEO.

However, just like other successful entrepreneurs, Brian Dean didn’t get success in one shot. He has had his fair share of failures before he tasted his first success.

He is a strong advocate of ethical SEO practices and hates black-hat strategies.

Nomadic lifestyle   

He doesn’t stay at one place and live the life of a digital nomad. He has lived in many countries such as Cambodia, Thailand, Japan, Spain, and Turkey. Currently, he is living in Germany.

He is also an extremely popular blogger at Backlinko. In an interview, he disclosed that it had been a long journey before he ultimately acquired near leadership tag in the field of SEO.

Career story

Brian Dean wasn’t in the field of SEO from the beginning. In 2010, Brian Dean was working as a freelance writer and living in Phnom Penh, Cambodia.

He was also promoting a few websites and working hard to bring them on top of search engine result pages.

In the meantime, his major client, who used to offer him writing assignments, suddenly laid him off. He fired other writers as well. His site was probably hit by Google Panda Algorithm update.

As a result of the layoff, Dean’s income dropped from $6, 000 per month to just $500. He then decided to launch an SEO agency in Cambodia. Luck smiled on him and he got two clients within a matter of days.

At present, he doesn’t do any freelancing or SEO. However, he is majorly occupied with offering consulting services to many clients. He also keeps himself busy with promoting his authority site and Backlinko.

From Ph.D. Candidate To SEO Guru: Brian Dean Of Backlinko Reveals How He Achieved SEO Success

Challenges of working as a digital nomad

Dean feels awesome working as a digital nomad, but he admits that it can be tough and there can be some major downsides to his nomadic lifestyle.

You might frequently face the Internet connectivity issues even though Internet has reached almost every place on the planet.

At other times, you may also face difficulty in finding a quiet place to work. As he works without a team, often he has to bear the responsibility of everything that goes wrong.

But the rewards of working solo outweigh the downsides and so he wants to remain a digital nomad, even though he is an established entrepreneur now.

Expertise in SEO

As far as expertise in his field is concerned even the most professional marketers and seasoned professionals turn to him to get proven SEO advice.

According to INC magazine, Dean is an expert SEO professional, who knows what he is preaching because he lives it in real life and tests it every day.

Education and work history

Dean didn’t plan to become an SEO professional. He graduated from the University of Rhode Island with a degree in nutrition and his master’s degree from Tufts in the same subject.

He was planning to make a career in academics and work as a professor. So, he applied for a PhD program from Purdue, but he didn’t enjoy that and decided to discontinue his studies.

He wanted to do work as a dietitian, but in 2008-09, the economy was badly hit by the biggest recession of the century.

He got the inspiration to become an entrepreneur from the book “The 4-Hour Work Week” by Tim Ferriss.

Tim Ferriss’s book motivated him to create his own information products and he decided to start it with an ebook.

Dean also grabbed a full-time job as a dietitian, but it was interfering with his ebook business. So, he decided to leverage Elance, which is a platform to hire freelancers, and started hiring content writers.

But, he wasn’t happy with the quality delivered by those writers and then he decided to write for the clients on Elance.

This was the beginning of his career in writing and SEO. He was still far from a “4-hour work week” but he successfully managed to pay for his bills.

It was difficult to manage multiple clients at Elance, so he stopped working at the platform and decided to focus solely on writing for Livestrong, one of his major clients.

At that time, niche websites were a major trend and he created content for around 150 such websites. These were one page websites and it was the tipping point, when his interest started growing in SEO.

These niche websites were used to divert traffic to some other websites, acted as affiliate sites or generated revenue from Google AdSense.

Lots of blackhat strategies were in fashion those days and people used spamming to create backlinks along with highly keyword-stuffed content to rank on top.

At that time, even the people who didn’t like blackhat strategies such as Brian Dean were affected by a major Google algorithm update known as Panda. It targeted spammers and black-hat SEO.

Later on, he realized that his sites were penalized not because of spamming, but because of his choice of sites.  He chose a lot of crappy sites, which offered no value to the visitor.

He learnt a lot from his Google Panda experience and decided to enter the world of SEO. He launched his own agency. He also launched Backlinko as a blog site to support his agency in 2013.

Backlinko currently attracts some 2, 60, 000 wizards visits and 50% of this traffic are return visitors.

Dean’s advice for entrepreneurs who fail

According to Dean, failure is quite common among successful entrepreneurs. He admits that he also failed many times and it got worse because he decided to get back on track again without questioning his choice of the project.

So he advises young entrepreneurs to sit down after every failure and introspect as to why they failed. If you honestly question yourself as to why you failed, you will find success quicker and faster.

Dean’s Best Advice for Content Writers

Formatting is an important element of writing that differentiates between content that gets most eyeballs from the content that go unnoticed. This is also very important for SEO.

Your content should be easy to read and understand. It should be visually appealing as well.

Here are Dean’s top three tips to make your content outshine your competition.

  1. Write short introductions. Keep your introductions extremely short. Don’t begin with a story, people may find it boring in the beginning. Just tell them in brief what you are going to discuss in your article.
  2. 1-2 sentence paragraphs. There is a noticeable difference between print version formatting vs. the web content formatting. On the web, people loveone-sentence paragraphs. The readability of your content will likely hit the roof, if you follow this principle.
  3. Bucket brigades. There are some phrases that generate the interest of the reader. For example, when you write ‘here’s the hack that will save you hundreds of dollars,’ the reader gets super excited to read further. Use bucket brigades sparingly in your long form articles.

Digital Marketers

Neil Patel: From Mopping Floors to Becoming a Multi-Millionaire

The story of Neil Patel can be an inspiration for anyone. Neil Patel is an entrepreneur and Internet marketing expert. He is also an angel investor popular among masses. He has been recognized and honored by both government and corporate bodies for his successful ventures.

President Obama honored him as one of the top 10 influencers below the age of 30.

Making fortune by helping others

Neil’s popularity lies in the fact that he not only makes millions for himself but also for his clients. He has helped many fortune 500 companies like Amazon, Samsung, America Online, HP, Microsoft, GM and NBC, etc.

He is the co-founder of three companies viz. Crazy Egg, Kissmetrics and Hello Bar.  All of these companies are successful. He learnt the secret of business through his maternal uncles, who run multiple businesses. His mother also started a business of home daycare and ran it successfully. If you want to know more about him, you can visit www.neilpatel.com, which is also an online marketing blog.

Neil Patel’s Top 10 Rules For Success

Early life

Neil Patel was born in London in 1985.  He had business running in his genes. His family shifted to Orange County, California, when he was just a kid. At a young age, when kids watch channels like Cartoon Network, Neil used to watch Bloomberg and CNBC.  So from breakfast to dinner, he was learning about business and markets not only through his family members but also through TV channels.

Neil’s early business ventures 

Neil was a good problem solver since his childhood. He used to answer questions and solve arithmetic problems quickly at a young age. His first business venture was to sell burnt CDs and black boxes, when he was just in his High School. Later on, he realized that the gig was illegal, so he left his first venture with a sad state of mind. He also sold tickets at cinema houses, but his first real job was working at Knotts Berry Farm. His job responsibilities at KBF included emptying trash cans, cleaning, collecting trash, and mopping the floor.

He was quite satisfied with this job because it brought him a few extra cents per hour.  Then he started selling vacuum cleaners that were priced as high as $1600 per unit. He didn’t like the job because the first product that his sold was returned within a week’s time. He didn’t think that such kind of sales job could help him become rich. He also didn’t have faith in the product.

In the meantime, his maternal uncle suggested that he can make good money as an Oracle consultant.  The idea didn’t work but at the same time. Inspired by the success of monster.com during dot com boom on 2000s, he took a decision to create his own job board and it was later on christened as Advice Monkey. He couldn’t make much money through Advice Monkey but a good thing happened to him – He learnt a lot about Internet marketing in the process and how to bring traffic, when he was barely a teenager.

Saddened by his failure at Advice Monkey, Neil went back to college and took some courses in Internet marketing. His fortune revived, when he got in touch with a company named Advantage Consulting Services, which was into digital marketing.

Neil Patel’s entry into the field of digital marketing

As far as Neil Patel’s entry into the field of digital marketing is concerned, there seems to be an invisible hand of destiny in it. It is not that he was too fond of this subject. In fact, he had no choice.

He created his first website, when he was barely 16 years of age. He wanted to promote his website and therefore he contacted certain digital marketing agencies. But these Agencies couldn’t deliver any results and all his money was wasted. After this, he had no choice but to learn digital marketing on his own. Over time, he became expert at it. However, he had no plans to offer digital marketing services to other clients, until he was introduced to Mike Kamo, who later on became his business partner.

They worked for 7 years together, before the decided to launch a digital marketing agency, but they also resolved that they would accept only those clients that they could deliver actual value and help them achieve their business objectives. So, integrity and honesty became the core values of Neil Patel Digital, the company that Neil and Mike founded together.

Neil Patel: 7 Business Mistakes That Nearly Broke Me 

Neil’s support base and success in business

Neil got divine assistance in the form of three different parties viz. his parents, who offered financial and moral support, Amee and Hiten Shah, who offered business support and Elpac folks who arranged projects for his new venture.

As the chief operating officer of Advantage Consulting Services, Neil made a lot of money by offering consulting services to Fortune 500 enterprises. His parents were instrumental in his success as they invested their entire life savings that was nearly $200,000 in his venture.  He incurred heavy losses that were near about 1 million dollars, when he invested in a web hosting company later on. He launched his own venture named as Crazy Egg, with the money left with him and decided to sell it for 10 million dollars, but he didn’t get good response from the market. So, he decided to run it himself and whoa! He had hit the jackpot.

Neil’s achievements

Apart from being the New York Times bestselling author, Neil has also been mentioned as a top influencer on the web by the Wall Street Journal.

Forbes has mentioned him in its top 10 list of marketers.

According to The Entrepreneur Magazine, he is the founder of one of the 100 smartest companies.

The United Nations has also recognized him as one of the top 100 entrepreneurs below the age of 35.

His uncles on his mom’s side were all entrepreneurs. So, business was not only in his genes but also in the environment he was raised as a kid. Inspired, his mother also decided to launch her own daycare business but it couldn’t last even for one year. His father was drawing an average salary and that’s the reason his family never enjoyed a rich lifestyle, when he was growing up.

His daily routine

Neil wakes up early in the morning and begins that his day by checking his messages, then he does some workout followed by a shower and breakfast and then his entire day is spent answering emails and handling official phone calls. In the evening, he spends some quality time with his family and friends.

His target for the next few years is to bring tons of traffic for nonprofit organizations and help people in need. He deserves respect for his kind efforts.

His success mantra 

Neil’s business mantra is “Regardless of how busy you are, always reserve sometime for your new customer, keep a slot for them and give them your utmost respect.”

Neil Patel’s Quotes

Wealthy Gorilla has compiled a long list of quotes from Neil Patel that can be source of wisdom and valuable business lessons for young entrepreneurs, startup owners and digital marketers. The top 12 quotes are as follows:

1. “I started out in business to make money and I have. But I found that money doesn’t bring you happiness, doing something worthwhile for others, is much more rewarding.”

2. “Do something you are passionate about because it won’t feel like work. This way you will work harder and longer.” 

3. “You can get bitter or you can get busy.”

4. “Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.”

5. “If you want to continually grow your blog, you need to learn to blog on a consistent basis.”

6. “Don’t optimize for conversions; optimize for revenue.”

7. “When a designer gives you a bill, what do you see it as? An expense, right? When a designer gives me a bill, I see it as an investment. For me, it is something that appreciates and helps your business grows.”

8. Responding to a question “The biggest mistake you ever made?”

Neil: I lost over a million dollars into a hosting company. It was my worst investment to date. The idea we had was great, but the people who ran it weren’t rock stars. The big lesson I learned… ideas are a dime a dozen, it is all about the people.” 

9. “The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.” 

10. “Create content that teaches. You can’t give up. You need to be consistently awesome.”

11. “A wise man never knows all, only fools know everything.”

12. “Someday is a dangerous word.”

 

Digital Marketers

Top 10 Digital Marketing Experts in New York

Finding good digital marketing professionals, who are experts in their work and have profound knowledge in this field, has become quite a difficult task. Most of them are either fake or incompetent to an extent, to not being able to perform the given tasks accurately.

Choosing highly skilled Digital marketing experts requires a person to have sufficient knowledge about their achievements in this field, their core skills and most importantly for how long they have been working in this domain.

If you are in New York and are seeking the services of a good digital marketing expert, then the list below is a treat for you. This includes some of the finest SEO experts of NYC.

  1. Craig Tuttle

Craig Tuttle is widely considered to be one of the best experts in the field of digital marketing and operates from New York’s Rochester Area. With numerous of his clients speaking positive about his works and rating his services higher than any other people within the same city, Tuttle happens to be the instant go-to person.

His online marketing methods along with the SEO techniques and processes are accepted by the top search engines. Numerous biggest online brands are known to avail the services offered by him. One can avail his services through his website rochesterseo.co as well as contact him via his LinkedIn profile.

  1. Alan Rabinowitz

He is the CEO of SEO Image, Inc. This digital marketing specialized firm is a Manhattan-based firm and also has its branches in the area of Long Island. They have a reputation for ranking their clients in the top positions of the first search engine result page of any major search engine for their targeted keywords.

Alan has previously worked for many small and big businesses namely Canon, BLT Steak etc. The Wall Street Journal, NBC News, Fox News, The Huffington Post, and many other such media houses have covered Alan Rabinowitz and his works on their special editions. He is one of the most frequent go-to people in the New York area.

  1. Michael Peggs

The third most notable digital marketing expert in the New York area is Michael Peggs, who owns the Marccx Media. This digital marketing agency aims to rank contents of every type – be it blog posts, articles, e-Books etc. He also serves a position in Google as a business development executive. One of his most notable achievements here is the strategic partnership development for Ad Exchange and Ad Sense.

Michael had initially started a career on the Wall Street, only to later join the Silicon Valley Bandwagon. His company’s digital marketing strategies, as well as SEO services, are tailor-made for each individual client.

  1. John Duque

A resident of New York, John Duque is the founder of the digital marketing firm, Duqmarketing. This specific internet advertising, as well as a media company, specializes in social media marketing along with SEO activities. The company strongly believes in delivering quality services to their clients and achieves their digital marketing goals successfully.

John Duque’s works have been appreciated by many industry experts and most of his clients have a lot of positive and good things to say about his glorious and fantastic digital marketing services, delivered with utmost quality and superb craftsmanship.

  1. Denis Pinsky

He is one of the brightest jewels in the crown of digital marketing experts who top the list in New York. Pinsky offers his clients supreme quality internet marketing services that come along with 15 years of varied experiences in this field. Denis Pinsky is a director at Forbes. He is also known to hold the position of Chief Product Officer (CPO) at Savvy Herb along with the Chief Marketing Officer post at Webfia.

He operates in the Greater New York City Area. With the help of a fabulous team that comprises of veterans of this field and a pack of the most advanced modern day technologies, he provides impressive digital marketing strategies as well as tactics that benefit his clients to a higher extent.

  1. Caliph Herald

Caliph Herald is often termed as one of the finest digital marketing wizards available in the New York City region. On August 2012 he had founded his own digital marketing website named Herald Square. He is an experienced campaigner, having previously worked for Acadaca as a Senior Developer and for Complex Systems Inc. as a Java Web Developer.

His company aims at providing elite internet marketing services to clients of different professions and zones. So, be it medical, legal, real estate or any such business, everyone will be treated as a prioritized customer by them.

  1. Khaled Soliman

Khaled Soliman is another fabulous digital marketing expert operating in New York, precisely from the Buffalo region. He had founded his own digital marketing service company, Internet Marketing Elites, LLC in July, 2011. Since then he has come a long way towards establishing himself as one of the most known names in this field.

Earlier, he had also founded another website named SEOWebDesigners.net, which offered the same services. Soliman has been working in this area for a long time now. He had earlier served as the Marketing Director and the in-house SEO for Global Web Retail from 2008 -10.

  1. Jordan Glogau

Jordan Glogau is one of the top names when it comes to seeking an SEO analyst or a digital marketing expert in New York. He has been working as an SEO analyst in Haiku Marketing since 2003. Glogau is a man, who has loads of experience in the field of Internet marketing and over the years has come up with a pertinent name.

He has acted as an SEO consultant for 1800flowers.com from 2007-12. Other than these, he has also served the position of a CTO at Preferred health Resources, SEM and SEO Manager at E-commerce Partners, Search Manager at e-Learners as well as CTO for NameEngine.

  1. Miriam Bakker

Miriam Bakker is an alumnus of New York University and is also the founder of The Keyword Agency. This agency aims to deliver digital marketing services to big agencies as well as individual clients. They are known for offering fast and high quality service at the least possible cost. Bakker has also served as the E-commerce manager for St Johns Fragrances under The 1777 Company.

A woman with loads of experiences under her wing, she is often credited as a reliable digital marketing expert in the New York area. Some of her other achievements include working as an SEM Consultant for Russell’s group, and as National Account Manager for VF Corporation.

  1. Norma Annie Hutchinson

When it comes to choosing a highly skillful digital marketing expert operating in New York, Norma Annie Hutchinson is one of the most sought-after names. She is the founder of Global Web Marketing, a digital marketing firm aimed at solving clients’ SEO and other internet marketing problems. Over the years, she has established herself as a truly skilled performer and her achievements suggest so too.

Hutchinson has been credited by Google with certificates in various Digital marketing methods and techniques, assuring her competency and consistency. Hutchinson’s works are appreciated a lot by her clients, with most of them rating her near to the best.