Digital Marketers

Justin Cutroni: Analytics Evangelist at Google

Web analytics has been a trend for some years now.

It’s where companies use data to make their decisions.

In this field, there is one leader that stands out from the rest.

Justin Cutroni

He is known to have many interests which are: Digital Analytics, Google Analytics, Website Testing Online Business Optimization, Digital Marketing, Consulting, Speaking Training and Writing.

His achievements are just amazing.

Below is his story as to how one can become a guru in what they are passionate about.

Justin’s Education and Interest:

According to his Linkedin Profile, Justin got his higher education from Belmont High School, and then joined Worcester Polytechnic Institute, between 1992 and 1996.

He graduated with a Bachelor of Science in Mechanical and Aerospace Engineering.

The research for his Thesis was conducted at NASA Glen Research Center, Cleveland OH.

The project was honored in its achievement in concept, presentation and its final execution. It was his first project, a big success.

His first success was an opening for more and better things.

He is mostly referred to as an analytics evangelist. He is the right person to read his articles and follow him on the social media, if you need to get the latest trends in Google analytics. He is a guru in the field.

If you are in online business, you need to understand what visitors do when they either land on your site or app.

How does the app or site contribute to your failure?

Such is the field that Justin is involved in. He has written hands on guide on how to get most from the Google analytic tool.

You don’t have to be an expert in the field. His books can also be used by a beginner and an expert alike.

Justin’s passion being analytics, he most of the times makes interactions with high level managerial teams, to ensure that web data is strategically used.

Apart from this, he collaborates with technical teams in development of plans for implementation as far as actionable data and business insight is concerned.

He is one person who understands all that you need for your online business to boom, from digital marketing to what changes you need to have on your landing page to make a kill.

Awards & Accomplishments

He got his first nomination as the Innovator of the year in 2011 (Web Analytics Association) and, he was nominated twice (2012 and 2013) as the Most Influential Industry Contributor.

Justin is also a very active member in web analytics community passionate about sharing what he knows, and the advancement of the analytical community.  He runs a trendy blog, analytical talk, and he is a common figure in related forums and trade shows.  When he has a new post, online companies would treat it with the deserved respect, he always comes up with something new.

Justin is also an author of several books online. He has co-authored two books with O’Relly: Google Analytics and Performance Marketing with Google analytics, both available on Amazon.

The book has won the hearts of many online business owners who includes Chris Miller, of TheSocialNetworker who calls it a masterpiece.

He applied the analytical techniques from the book and according to him, the results where, improved traffic and conversion for his blog.

He also has many videos on YouTube mainly for teaching on analytics.

Justin Cutroni – Conversions@Google

Justin Cutroni: Career and experience

Currently, Justin works at Google as an analytics evangelist, a position that he took six years ago.

Previously, he worked at Cardinal Path as the Director of Digital Intelligence for almost two years where his chief mandate was assisting companies in the implementation of web analytics so as to come up with measurement strategies.

He would talk to business owners and explain to them in simple language, the importance of web analytics.

He came in handy in selecting the right measurement tools for businesses, how to set them up, and their maintenance.

Justin also ensured that the business owners could understand the data through analysis of their sites performance after analyzing data to understand the performance of their online business.

 He would finally have their landing page and other relevant pages tested for better performance.

His assistance does not only go to the website owners, he also helps in apps and on mobile based platforms.

The main intention he has is to ensure that the measured initiatives targets the online business owners in getting to understand of analytics in impacting their businesses.

Justin Cutroni has also worked for EpiKOne a web analytics company as The Director of Web Analytics, a position he took for four years and ten months.

As an Analytical evangelist at Google, Justin has held many workshops and seminars to teach online companies about Google Analytics & Website Optimizer and how to use these tools for business success.

The events allowed by Google, assist companies in understanding data analysis and web testing using Google tools to their advantage.

Another work experience earned by Justin Cutroni is in between 2001 and 2005 when he was consulting for Astute Computing, LLC.

His consultation service with the company was based on the internet, though he also provided programming services, especially in coming up with online based apps.

He also had a consulting role at Accenture a global leader in strategy for solutions and services which includes consulting in operations, digital technology and operation.

His other clients include: Sony Music, Universal Music, Wells Fargo, National Hockey League and Homeaway. 

Analytical Blogger

Justin has his personal blog Analytics Talk  as the Analytics Evangelist at Google; he is the authority in the provision of any information on Analytics.

Analytical Talk is the hub of the latest Google updates and what they mean for your business.

Some of the latest topics on Analytical Talk include: universal analytics, cohort analysis and the Analytics tag manager and this recent post (which includes a code snippet) outlines a new way to track Keyword ranking using Google Analytics.

Justin Cutroni Worth

The Google analytical seminars and talks that Justin has been holding is just a part of his job at the company.

He must be earning a considerable amount from the sales of the books he co-authored with others and also from his regular consultations he carries out for online firms.

Justin Cutroni the influencer

Justin was named the top 25 influencers on Relevance.

The reasons behind it being that he has worked with some of the big brands and made them embrace analytics, especially helping them to grasp how they can use online data and digital analytics to build their online businesses.

Being a member of digital analytics community has given him an upper hand; add that to his advocacy then he becomes the voice to reckon with.

Lessons you can learn for your online business, a preview of Justin Cutroni’s book: Performance Marketing Google Analytics

I’m sharing with you a few facts from his book on why you should embrace Google Analytics for your business.

  1. Justin and his co-authors explain why you should understand the power of users over your online business. Ones you get the point, you will need to work on maintaining the users on your site and turn them into buyers.
  2. They emphasize the power of the almighty algorithm (Google) and how it has power over your business.
  3. You should keep in mind that there is no single product on the web that does not have comparison. Every product is compared with the other(s) and the best product gets more sales.
  4. No matter what you do to your site, you need to have it in mind that web surfers always listen to each other first before the marketers.
  5. Online competition can spring up anytime without notice. Always be ready for competition.
  6. Always remember to put your clients first in any situation.
  7. Treat data as a strategic asset- Data is what will move you from where you are and where you desire to go.
  8. Know your desired outcome- How much do you really want? After getting the figure, go ahead and achieve your goal.
  9. Maintain simplicity don’t complicate your site- Make it easy for your clients to get around it.
  10. Use the right tool for the right job- Know which tools you need to improve your site and make use of them.
  11. Expect and accept accountability- You should be accountable for the outcome of your input don’t blame others.

Fun Facts about Justin Cutroni

Generally, Justin is a family man, who loves adventure, camping, rock-climbing and other outdoor adventures. He also loves to cook.

Digital Marketers

John Rampton: From disability to the second most influential individual online

In the journey towards success in your entrepreneurship, I have chosen John Rampton’s story to motivate you and give you hope when faced with barriers against success.

John is a man who conquered disability by using it to his advantage and not only became the second most influential individual globally but, went ahead to make a seven figure income purely online!

He was able to start and sell several online businesses through his self taught online marketing tactics.

He has also been a top PPC Expert for three years running. John has helped many people through his articles in Forbes and entrepreneur.

His numerous articles on Forbes assist entrepreneurs, online marketers and startups. They range from advice on social media, time management and basically how to manage your business.

For example on Facebook he advices entrepreneurs on the 25 vital books that they should read.

John has always been sharing his entrepreneurship journey on blogs and social media and has clearly revealed how one can take the path to success.

They include great books like: As A Man Thinketh by James Allen, Like a Virgin: Secrets They Won’t Teach You at Business School by Richard Branson and The Fire Starter Sessions by Danielle LaPorte.

Early Life

John Rampton was raised up in Salt Lake City, according to his site, johnrampton.com, his entrepreneurship has lasted all his life.

A real hustle since his early years at college, John was involved in an accident at a construction site (a job he used to pay for his college fees) that immobilized him.

He was to remain bed confinement for a year. After several surgeries, the doctors declared that he would never walk again.

John was left with no any alternative but to try and figure out how he can still make money while on his bed. He chose to pursue online marketing.

Working up to 20 hours daily, he learned all he needed to sell products on the internet. He used the same motivation to conquer his disability.

He courageously enrolled for an experiment where stem cells were used in his leg to enable him walk again.

He was back to his feet after tough physical training. His determination being clearly portrayed here.

He came up with two victories, getting back to his feet (literally) and being able to figure out how to make money online.

He clearly talks about his ability to fight his inability as the cornerstone of his success.

John Ramptom is truly an inspiring person. He clearly reveals to you that you can indeed take advantage of your failure and make it any direction you are passionate about.

He uses most of his time in encouraging people and showing them that things can work their way if they fight and pursue them passionately, despite the barriers that they may have.

Awards & Accomplishments

Apart from being the second most influential person on the internet, John was also awarded top PPC Affiliate Marketer for 2012.

He has co-authored a book with Murray Newlands: Performance Marketing for Professionals and another top selling book with Joel Comm: Self-Employed: 50 signs that you Might Be an Entrepreneur

Let’s look at how John has pursued all his passions and helped thousands, either as an online marketer, a serial entrepreneur or a speaker.

John Rampton as an entrepreneur

His entrepreneur spirit is seen in his starting an online invoicing company Due.com where he is the Founder and CEO. He also spends time advising businesses on marketing and management.

This spirit is copied by thousands across the globe.

Those willing to get started or want to understand how they can run their businesses well, need to read his articles on top notch blogs including: Forbes, entrepreneur.com among others.

He is known to launch products that help people solve their problems. He turns his critics into buyers. A good example is the Snore Coach, a product that aims to making users stop snoring in a clever way.

John has always been sharing his entrepreneurship journey on blogs and social media and has clearly revealed how one can take the path of success.

Growing After $1B | Kenneth Lin (Credit Karma) & John Rampton (Entrepreneur) @ Startup Grind Global

His Worth

John’s total worthies in millions, though not revealed on Forbes, he has earned seven figures in his product and company sells, books and speaking engagement not to forget mentioning that he advices several large companies.

The Talented Speaker

John is a highly motivating speaker that has been handy to people and companies helping them to change the way they do business and their outlook of life.

He has many videos on YouTube that advices online business owners and startups on how to get real traction online, the ten golden rules of affiliate marketing, advanced content promotion (How the big boys do it), and various interviews including the one he speaks about due.com

As a speaker, he has coached hundreds of entrepreneurs on how to turn their ideas into multibillion businesses.

Many have learned from his forum on how they can either manage their businesses; market them, and ideas on saving time and management.

There are also many videos on YouTube where he talks about his entrepreneur especially where he talks about his tough journey towards stardom.

He speaks passionately about his dream of having all global online businesses growing through his help.

As a speaker, John is not only inspiring but, he has assisted many of his audience in starting, managing, marketing and making sales.

John Rampton as one of the Top Global Influencers

As I had mentioned above, John has been named no. 2 out of 50 possible influential people across the globe.

He is also a very influential PPC (Pay Per Click) experts. A position he has held for the last three years.

His amazing rags to riches story, his passion about online marketing, and his many articles and speeches across the internet is what has propelled him to where he is now.

John Rampton the Passionate Business Marketer

In his bios on various sites and on social media, John emphasizes his passion for marketing businesses.

He clearly states that one needs to be highly passionate about what they are engaged in. He advises individuals to be ready to put in many hours to succeed.

Most of his articles on Forbes, Entrepreneurship.com and other sites give tips on how to launch new products, market them and maintain the clients.

John Rampton on delegating

According to Stephan Spencer an SEO, who worked with John on his online invoicing company site: Due.com, he is good at content marketing, however his grasp of the technical part of SEO was wanting.

After working with many SEOs and failing to get the traffic of his site shoot, John came to Stephan looking for her services.

The success was 554% improvement in traffic for Due.com! Why do you need to know this? Well, John is a believer in delegation and trusting his staff. He realized that to make it as an entrepreneur, you will need to build around you.

However, he says that it takes a couple of years to get the right team. It’s one of the great ways to boosting production.

John Rampton’s advice to those willing to make millions

John sees no limit to one being a millionaire currently. According to him, age is just a number in this game. He emphasizes the importance of learning from your failures.

The following are some of his advices;

Make use of YouTube Channel to Popularize Your Brand

John points out the idea that there are a few YouTube millionaires and teaches that one should take advantage of the channel and make their brand popular.

Follow your Passion

He advices those who want to be millionaires to claim their mentors by through their passion and finding a way to offer people what they need for less pricing.

Jump on Trending Bandwagon

According to him, there is absolutely no any wrong doing when one joins a trend, all they need to do after that is to figure out branching from it and becoming innovative.

Don’t be afraid of new things

He dares those who are willing to make it financially to embrace new things and keep off fear.

Everyone has the same time

If others can make it, so are you. The time given for all of us is the same. How do you make use of time?

Find your niche

One should be able to choose a niche they are passionate about and get started.

As a way of giving back to the society, John Rampton founded Palo Alto, a California-based  a hosting company which specializes I assisting businesses by hosting them for free, for life.

John has been recommended by influential individuals including: Jeff Bezos, Mark Zuckerberg, and Bill Gates just to mention a few.

Digital Marketers

Joe Pulizzi, Content Marketing’s Best-Known Evangelist

There are times, when you find yourself in murky waters, especially if you are an entrepreneur.

Joe Pulizzi, the self-styled content marketing evangelist also found himself in deep trouble just three years after he launched his own content marketing business.

He has narrated this incident in his article A Content Marketing Love Letter. It was the year 2010 that Pulizzi hit the lowest phase in his life. He had started his content marketing business barely 2.5 years earlier in 2007.

He was making money, but he was losing more money in the process. One day, he lost his major client. It was quite a grief as Joe had personally worked very hard and provided valuable content and qualified leads to them, but, the client stopped hiring his services.

In a daze of shock and grief, he called up the client and received the final word about the divorce. Running a business in the incubation period is not easy; especially when the fund flow is not good.

The incident frustrated him and it took a lot of time for him to recover. Failure can slowly overtake you and make you numb.

When he looks back at that incident today, it seems silly. He was down but not out and literally it was not the end of the world. But when you are “into the scene”, it appears as if it’s the end. He started thinking about going back to his full-time job.

After a few days, he was back on track and realized that one should not make any decisions during an emotional outburst.

But, when one of the doors closes another better one opens for you. He soon received an email from one of his subscribers asking him to act as a content marketing consultant.

This was the beginning of his career as content marketing consultant and never looked back after this episode.

His client actually made him a true content marketing evangelist and leader in the industry by asking him to offer training to their staffers —Asking questions like why there is not a single content marketing conference or event—The question which led to the birth of Content Marketing World, the biggest content marketing conference in the world.

The client also expressed their desire of buying content marketing research material and tips on content creation and distribution.

The bulb of “Content marketing Institute” switched “on” his mind.

On his cocktail napkin, he scribbled a few words and expressed his resolution to start a leading online portal on content marketing, a magazine and the largest content marketing event across the globe.

Only six months following this incident, in May 2010, Content Marketing Institute came into existence. The concept soon became a success. The success was incredible.

Content marketing is a buzzword today and it is known as one of the most effective ways to engage your audiences and promote your business online. Content marketing is also recognized as one of the most assured ways to rank higher on Google and other search engines.

Content Marketing Strategy | Joe Pulizzi

The birth of an evangelist who introduced content marketing
Before 2008, hardly anyone knew about content marketing. Joe Pulizzi may not be the person who coined this term, but he is the one who first started using the term content marketing publicly and popularized it way back in 2001.

Joe Pulizzi prefers to call himself a content marketing evangelist. He is also a renowned author, speaker, entrepreneur, and podcaster.

Content Marketing Institute (CMI)
Joe Pulizzi is the founder of Content Marketing Institute (CMI), which is a leading resource for content marketing. It is his dream venture and it functions as an education and training organization on the subject. CMI has been acquired by UBM, a prominent events and media company based in UK, in 2016.

Content Marketing World, the biggest content marketing event 

CMI conducts Content Marketing World, which is considered the biggest content marketing event across the globe. It attracts thousands of visitors including entrepreneurs, content marketers, digital marketers and media barons.

Books  and Awards

Joe Pulizzi won the John Caldwell Lifetime Achievement Award for the year 2014. The award was given by the Content Council.

Joe Pulizzi has authored numerous books that include Epic Content Marketing, which became an international bestseller. It has also been named as the Five Must Read Business Books of 2013 by Fortune Magazine.

Apart from the unprecedented success of his book Epic Content Marketing, he wrote four more books viz. Get Content Get Customers, Managing Content Marketing, Content Inc., and Killing Marketing. Killing Marketing is his latest book and it was first published in 2017. Content Inc. has also been an international bestseller since 2015.

Personal branding and Pulizzi’s obsession with orange color

Pulizzi loves orange color and he is always seen wearing orange shirts and tees. He is so obsessed with orange color that the theme of the Content Marketing Institute’s website, its logo and also the banners of Content Marketing World is orange.

His entrepreneurial achievements

Pulizzi has founded many startups that include Content Marketing Institute, which is one of the most prominent educational and training resources for businesses and individuals interested in content marketing. It is also recognized as one of the fastest growing business media companies by Inc. magazine in the year 2015. In Cleveland, Ohio, CMI hosts world’s largest content marketing event marketed as Content Marketing World.

Consulting services

Joe Pulizzi started using the word content marketing when nobody even knew about it. Today, it is the fastest growing digital marketing industry.  Many big brands such as HP, LinkedIn, AT&T, Gates Foundation and Petco etc. avail CMI’s consulting services for their projects. CMI is currently being run by UBM, a London based media company.

Public speaking

Joe Pulizzi is considered an authority in content marketing and that’s the reason he is a highly respected person as a keynote speaker. He has delivered his speeches about content marketing in more than 400 locations worldwide.

He has spoken at major global events and leadership summits. He is also invited to speak about content and digital marketing at the events conducted by leading brands such as Oracle, General Motors, Nestle, DuPont, HP and Dell etc.

Blogging

Joe Pulizzi’s blog is also considered highly influential globally. People refer to his blog to know the latest insights, strategies and content marketing trends across the world.

Social media

Pulizzi is a social media influencer and is active on LinkedIn etc. He also writes for Entrepreneur.com magazine.

Podcasting

Joe Pulizzi is a great podcaster as well. According to the basic principles of content marketing, content should be produced in the formats that are loved by the audiences. Because of the time constraints, many people love to listen to podcasts while driving or even working at their desks. It makes podcasts very popular and emerging form of content. This is one of the reasons why Joe Pulizzi did not ignore this important content format. He runs two podcasts viz. Content Inc. and This Old Marketing. Both of his podcasts are highly popular.

Net worth

There is no reliable data available on the web about the net worth of Joe Pulizzi, but his venture CMI was sold for $17.6 million in 2016.

The best advice from Joe Pulizzi

Go through the gems of advice from Pulizzi below:

  1. Focus all your efforts on to building a loyal audience and you will be able to sell them whatever you want. You can build it easily using the content niche related to your field of business.
  2. Sit with at least five customers or prospects every month and talk to them. You’ll get brilliant ideas and inspiration for your content.
  3. The two things that differentiate the successful from the unsuccessful are — patience and vision. All depends on your thinking. If you think small, you will see small results.
  4. It’s much better to experiment and fail, then not doing anything and succeeding.
  5. Start helping others as soon as you can. This is the yardstick that will dictate your success.
  6. If you want to build a business for the long term, build a community and create content around their needs.
    Courtesy: Inc. Magazine

Final words Joe Pulizzi is not just an entrepreneur; but he is also a thought leader and a teacher. He is loved across the planet for his unique and innovative ideas. If you want to learn content marketing, subscribe to his blog on CMI.

Follow him on Twitter

You can follow Pulizzi on Twitter on his handle @JoePulizzi.

Digital Marketers

Jeff Bullas: From a Broken Man to #1 Global Content Marketing Influencer

Jeff Bullas is a speaker, entrepreneur, and founder of Jeff Bullas blog (an award winning blog) which receives more than 20 million visitors in a year.

It looks like a fairytale, but it didn’t happen overnight.

Jeff Bullas’ story inspires you and pull yourself up.

Are you ready to know Jeff?

Let’s start…

Struggle and Journey to Success

Just ten years ago, Jeff was going through a divorce, $50000 in debt, shutting down a business, and unemployed… He was broke. His life was a mess.

Then he started reading books and blog posts on digital marketing. The knowledge he gained here inspired him to take action and do something.

He bought a domain name just in $10 (probably the best investment of his life) and started blogging about social media and its growth.

He gave his soul and heart to every blog post he wrote.

After six months, his efforts showed up and his blog was listed in Social Media Examiner’s Top 10 Social Media Blogs.

And after that, he never looked back.

Today, Jeff’s blog has 25 million readers and more than 600, 000 social media followers.

That’s crazy!

The mission of Jeff Bullas is simple and specific: “How to win at business and life in a digital world”.

And his blog is fulfilling the mission by helping entrepreneurs and bloggers.

Jeff is someone who didn’t give up and won over the depression. He started a successful blog and turned this into a profitable business.

Aspiring bloggers and entrepreneurs can learn so much from this guy.

“Our beliefs about what we are and what we can be precisely determine what we can be” ― Tony Robbins

Jeff Bullas Interview: How He Became Top Social Media Influencer

Achievements and Accomplishments Of Jeff Bullas

Here are some achievements of Jeff Bullas:

  • Jeff Bullas was featured on Forbes as a “Top 20 Influencer of Chief Marketing Officers 2018”
  • Jeff Bullas is ranked #1 in Global content marketing influencer list for 2018. (Source)
  • Forbes listed him as one of the Top 20 influencer’s of CMO’s 2017.
  • Ranked by Apollo Research in the “Top 20 Influencers of Digital Marketers in the USA” – 2016. (Source)
  • Onalytica listed him as the #1 content marketing influencer in 2015 and 2016.
  • bizHUMM ranked him as world’s number #1 business blogger.
  • Tools and Books Jeff Recommend

 

Here are favorite tools of Jeff that will help in your journey:

  • Blue Host – Web Hosting
  • WordPress – Publishing Platform
  • Themeforest – Web Design
  • Google Analytics – Analytics
  • Yoast SEO and SEMrush – SEO needs
  • BuzzSumo – Content Promotion
  • Sumo and Constant Contact – Website Conversions
  • Constant Contact  – Email Marketing

 

Here are some books that inspired Jeff and he recommends these to entrepreneurs and bloggers:

  • The 4 Hour Work Week by Tim Ferris
  • The Element by Ken Robinson
  • Made to Stick by Chip Heath & Dan Heath
  • On Writing by Stephen King
  • ReWork by Jason Fried
  • Start With Why by Simon Sinek
  • The New Rules of Marketing and PR by David Scott
  • The Millionaire Messenger by Brendon Burchard
  • The War Of Art by Steven Pressfield
  • Permission Marketing by Seth Godin

Jeff Bullas Speaking Showreel

Jeff Bullas Advice For Bloggers

1. Give Free Stuff

Give away free content that adds value to readers’ lives “until it hurts” and they will love you and become your loyal fans. If you want them to become your subscriber, you have to convince them by providing free valuable stuff.

2. Blogging is a Long Term Game

Blogging is a long-term game that needs your commitment and persistence. The biggest reason a blog fails is: Lack of Persistence. Most bloggers give up too soon when they don’t get initial success. You have to give your efforts and time to make it a source of revenue.

3. Produce Awesome Content

Want to make people read your articles? Write a compelling headline that encourages people to read the rest of the article. Your article should be inspiring, educational and awesome that people want to share it with their network. Write and publish articles regularly.

4. Leverage the Power of LinkedIn

Use the power of LinkedIn. Optimize your LinkedIn profile and add your blog link to your profile. Start posing the question on LinkedIn and answer with a relevant answer (Links to your blog post link).

5. Don’t Forget Email

Don’t make the mistake to avoid email marketing. Email marketing is one of the most effective marketing channels out there. It can help you to nurture your potentials and convert them into your loyal customers. Convert your website visitors into your subscribers and keep communicating them to build a relationship with them.

Here are Some Fun Facts

  • Teenage Jeff was passionate about sports and reading books.
  • Steve Jobs is the role model of Jeff Bullas.
  • Jeff started out as a teacher and moved into the sales and marketing industry.
  • Jeff self-published his first book: “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media”

Golden Advice Directly From Jeff Bullas’ Email Newsletters

1. Your Course Should Deliver What You Promise

Is it really possible to build a hugely successful business and career creating and selling courses?

Absolutely.

Online learning alone is already a 160 billion dollar per year industry, projected to grow to 286 billion by 2023.

We’re currently seeing higher education and many other education options fail (including a lot of underwhelming online courses).

And if you don’t want your course to be lumped into that category, then your students have to achieve the results that you promise.

Courses that provide a learning transformation are going to thrive, and those that don’t are going to disappear – as all bad products eventually do.

2. Leverage and Scale Your Knowledge

Knowledge is power.

Right?

Not really…

It’s what you do with the knowledge that’s so valuable.

Sadly, more and more college graduates can’t really do the jobs they studied for. They lack the skills that employers value and often have little to show for their knowledge but a ton of debt.

The opportunities that higher education is supposed to create are rapidly disappearing.

3. Don’t wait, Start Your Journey Now

I’m sure you’ve heard the famous quote, “Don’t let the fear of striking out keep you from playing the game.”― Babe Ruth

With this quote in mind, I wanted to encourage you to go ahead and start…

Start your blogging journey because I know it will be a journey worth following.

Don’t forget, I was in your shoes, and I couldn’t be happier that I took the leap back in 2009 and started my blogging journey.

4. How to Pick Your Blog Name

Let’s pick out your blog name!

I hope you saw my last email where I told you about my journey to start my blog.

The biggest excuse most people have for not getting started on a blog is that they can’t pick out a name for their blog. They let this discourage them from taking that next step.

However, I want to help you brainstorm some ideas, through my own experience.

Here are 5 best practices when it comes to naming your blog:

  • Make the name evergreen
  • Check for domain availability and conflict
  • Ensure that your blog title resonates with what your ideal reader holds near and dear.
  • Repeat the new name out loud a couple of times, make the best, the most educated decision you can and move forward with faith.
  • Make a decision an start blogging!

 

5. Content Upgrades to Build Email List

If you’re growing an email list and NOT using content upgrades, you’re missing out on 50% of your potential subscribers.

That’s right.

Here are the average Email opt-in conversion rate numbers:

  • Popups: 3%
  • Ribbon overlays: 3%
  • Welcome gate: 5%
  • Content upgrades: 60%

Did you notice that last metric?

SIXTY percent!

Digital Marketers

Larry Kim, An Engineer Turned Entrepreneur And The Richest PPC Expert

Larry Kim is an engineering graduate. After the completion of his electrical engineering program from University of Waterloo, Canada, he started working for a software company.

It was during the dotcom bubble, when software companies were mushrooming everywhere. He tried to cash in on the opportunity and launched his own software development agency.

As a business owner, he kept himself restricted to search engine marketing activities and later on he decided to develop his own software for SEM (Search Engine Marketing) to make the entire process easier.

Extraordinary success
Larry Kim also enjoys the status of very rare entrepreneurs, who have succeeded beyond the wild guesses of anyone.

He has not only succeeded in running an early stage startup that became one of the most successful businesses in the United States, which grossed more than $30 million in revenue in 2016.

Larry Kim’s company has more than 120 employees and thousands of satisfied customers.

Larry Kim actually decided to develop software to help customers with PPC advertising and keyword management. The software also helped him in his SEO Consulting work, but in the course of time, it turned out that the software business was more valuable than his consulting venture. So, he focused on to building his new company with venture capital.

The Top 10 Online Advertising Strategies & Trends of 2017 | Larry Kim

Early shock – When more than a dozen investors rejected his proposal for funding

When Kim launched WordStream, he felt that developing software is like building a railroad. It needs time and enormous money. At the time, he had no cash.

So, he visited many venture capitalists, but no one agreed to invest in his venture. The reason cited was that Kim’s project was not well planned and it was just an idea of a kid, with no team, no customers and no product.

Later on, he took the VCs advice seriously and started working on a product. He used his consulting revenues to hire software engineers and marketers.

He asked them to produce a robust software program to help clients with search engine marketing.

Once the product was ready, he approached the venture capitalists again and they were surprised to find him come back.

This time Kim was able to convince them. He impressed them with his seriousness and passionate approach towards the project. He got instant funding and some of his projects started running soon after. The rest is history.

Impressive experience working in paid advertising  

The total Ad-spend on PPC and Google AdWords that he has analyzed so far is estimated to be near $10 billion.

It is obvious that when you work on such large volumes, you must have acquired valuable insights and knowledge. Larry Kim loves to share his knowledge through his blog and also through his keynote speeches at different forums.

Launch of WordStream

Larry prefers to call him a second generation search ecosystem professional. He doesn’t think that he is an established authority in this field.

Larry Kim founded WordStream, his flagship search marketing company in the year 2007.

There goes an interesting story related to WordStream. Kim actually started working on his website’s Adword account, at a Watertown Panera, because he used to get free Wi-Fi services in the area.

At present Kim’s company has around 250 employees and more than 10, 000 customers.

The company is based in Boston and its hottest product is a software program designed to assist businesses and individuals to market themselves on global platforms such as Google and Facebook.

It has earned him around $500 million in revenues. As you know, Kim is said to be an expert in Pay per Click advertising.

His voice on how products can be sold, what types of products can be sold on the Internet and how to capture the attention of your online audiences makes him an authority in his field.

Personally he loves photography, drones and crazy hacks.

Just one year after the launch of WordStream in 2008, he stopped working as a CEO of the company and switched to marketing and product management and started working as the chief technology officer in the company.

Larry Kim Keynote at Affiliate Summit East 2017

WordStream as a TurboTax of paid advertising

According to Kim, online advertising is governed by mathematics and it involves lots of calculations related to conversion rates and cost per click. It has more to do with data and science.

The USP of WordStream is that it works exactly like the taxation software TurboTax of Intuit as it provides you step-by-step instructions on how to proceed.

Be smart and generate thousands of clicks from just $50

Kim is known for his expertise in the field of search engine marketing. He says that sometimes even a small amount of Ad spend such as $50 can lead to generate tens of thousands of clicks and many unexplored opportunities like getting valuable air-time on TV and radio.

Kim’s tips

Kim further says that he has personally run several such campaigns. He says that if the spend is used smartly it can lead to viral effects.

Every entrepreneur has some extraordinary skills and according to Kim his greatest skill is his ability to use different software systems and discover the tricks, techniques, loopholes, and strategies that can appeal to the masses to generate amazing results.

How to gain more traction on social media
Kim says that even the funny pizza images and emojis can lead to more engagement as compared to plane tweets.

Kim’s tips
Kim says that if you want to gain more traction from Twitter, use Emojis.

His secret of traffic – valuable tips

Every successful entrepreneur is a successful and popular blogger as well and Kim is not an exception.  He has his strong presence on social media.

His WordStream blog attracts around 1 million visitors every month.

According to Kim, such huge traffic on his website comes because of the valuable ideas and tips he provides.

People want to learn secrets
Kim says that people like to know the secrets and when he discusses unusual search functions on Facebook that brought results based on unusual signals such as factors including but not limited to user profile and the posts that they had they have liked in the past.

Kim’s tips
Kim says marketing is all about sharing secrets and it makes you an influencer. People get addicted to your brand if you become an influencer.

Personal life
Kim is married and lives in Cambridge with his wife and a small kid. He loves to spend his leisure time doing photography using a small drone. He has flown his drone for more than hundred times without causing any damage or injury to anyone. He loves his hobby because it allows him to unwind view the world with a different perspective.

Digital Marketers

Brian Dean, a Digital Nomad, Who Is Respected Globally For His Advice on SEO

While searching for proven and actionable SEO advice on the Internet, you might have stumbled across Backlinko.

Backlinko is among the most reputed and authentic websites that provide effective tips about SEO and that is probably why marketers from fortune 500 companies such as Pepsico, Amazon, Samsung and Apple subscribe to Backlinko’s newsletter.

Brian Dean is the founder of Backlinko, a website which always comes on the first page of Google, when you type any keyword related to backlinks or SEO in the search field. It makes Brian Dean an authority in the field of SEO.

However, just like other successful entrepreneurs, Brian Dean didn’t get success in one shot. He has had his fair share of failures before he tasted his first success.

He is a strong advocate of ethical SEO practices and hates black-hat strategies.

Nomadic lifestyle   

He doesn’t stay at one place and live the life of a digital nomad. He has lived in many countries such as Cambodia, Thailand, Japan, Spain, and Turkey. Currently, he is living in Germany.

He is also an extremely popular blogger at Backlinko. In an interview, he disclosed that it had been a long journey before he ultimately acquired near leadership tag in the field of SEO.

Career story

Brian Dean wasn’t in the field of SEO from the beginning. In 2010, Brian Dean was working as a freelance writer and living in Phnom Penh, Cambodia.

He was also promoting a few websites and working hard to bring them on top of search engine result pages.

In the meantime, his major client, who used to offer him writing assignments, suddenly laid him off. He fired other writers as well. His site was probably hit by Google Panda Algorithm update.

As a result of the layoff, Dean’s income dropped from $6, 000 per month to just $500. He then decided to launch an SEO agency in Cambodia. Luck smiled on him and he got two clients within a matter of days.

At present, he doesn’t do any freelancing or SEO. However, he is majorly occupied with offering consulting services to many clients. He also keeps himself busy with promoting his authority site and Backlinko.

From Ph.D. Candidate To SEO Guru: Brian Dean Of Backlinko Reveals How He Achieved SEO Success

Challenges of working as a digital nomad

Dean feels awesome working as a digital nomad, but he admits that it can be tough and there can be some major downsides to his nomadic lifestyle.

You might frequently face the Internet connectivity issues even though Internet has reached almost every place on the planet.

At other times, you may also face difficulty in finding a quiet place to work. As he works without a team, often he has to bear the responsibility of everything that goes wrong.

But the rewards of working solo outweigh the downsides and so he wants to remain a digital nomad, even though he is an established entrepreneur now.

Expertise in SEO

As far as expertise in his field is concerned even the most professional marketers and seasoned professionals turn to him to get proven SEO advice.

According to INC magazine, Dean is an expert SEO professional, who knows what he is preaching because he lives it in real life and tests it every day.

Education and work history

Dean didn’t plan to become an SEO professional. He graduated from the University of Rhode Island with a degree in nutrition and his master’s degree from Tufts in the same subject.

He was planning to make a career in academics and work as a professor. So, he applied for a PhD program from Purdue, but he didn’t enjoy that and decided to discontinue his studies.

He wanted to do work as a dietitian, but in 2008-09, the economy was badly hit by the biggest recession of the century.

He got the inspiration to become an entrepreneur from the book “The 4-Hour Work Week” by Tim Ferriss.

Tim Ferriss’s book motivated him to create his own information products and he decided to start it with an ebook.

Dean also grabbed a full-time job as a dietitian, but it was interfering with his ebook business. So, he decided to leverage Elance, which is a platform to hire freelancers, and started hiring content writers.

But, he wasn’t happy with the quality delivered by those writers and then he decided to write for the clients on Elance.

This was the beginning of his career in writing and SEO. He was still far from a “4-hour work week” but he successfully managed to pay for his bills.

It was difficult to manage multiple clients at Elance, so he stopped working at the platform and decided to focus solely on writing for Livestrong, one of his major clients.

At that time, niche websites were a major trend and he created content for around 150 such websites. These were one page websites and it was the tipping point, when his interest started growing in SEO.

These niche websites were used to divert traffic to some other websites, acted as affiliate sites or generated revenue from Google AdSense.

Lots of blackhat strategies were in fashion those days and people used spamming to create backlinks along with highly keyword-stuffed content to rank on top.

At that time, even the people who didn’t like blackhat strategies such as Brian Dean were affected by a major Google algorithm update known as Panda. It targeted spammers and black-hat SEO.

Later on, he realized that his sites were penalized not because of spamming, but because of his choice of sites.  He chose a lot of crappy sites, which offered no value to the visitor.

He learnt a lot from his Google Panda experience and decided to enter the world of SEO. He launched his own agency. He also launched Backlinko as a blog site to support his agency in 2013.

Backlinko currently attracts some 2, 60, 000 wizards visits and 50% of this traffic are return visitors.

Dean’s advice for entrepreneurs who fail

According to Dean, failure is quite common among successful entrepreneurs. He admits that he also failed many times and it got worse because he decided to get back on track again without questioning his choice of the project.

So he advises young entrepreneurs to sit down after every failure and introspect as to why they failed. If you honestly question yourself as to why you failed, you will find success quicker and faster.

Dean’s Best Advice for Content Writers

Formatting is an important element of writing that differentiates between content that gets most eyeballs from the content that go unnoticed. This is also very important for SEO.

Your content should be easy to read and understand. It should be visually appealing as well.

Here are Dean’s top three tips to make your content outshine your competition.

  1. Write short introductions. Keep your introductions extremely short. Don’t begin with a story, people may find it boring in the beginning. Just tell them in brief what you are going to discuss in your article.
  2. 1-2 sentence paragraphs. There is a noticeable difference between print version formatting vs. the web content formatting. On the web, people loveone-sentence paragraphs. The readability of your content will likely hit the roof, if you follow this principle.
  3. Bucket brigades. There are some phrases that generate the interest of the reader. For example, when you write ‘here’s the hack that will save you hundreds of dollars,’ the reader gets super excited to read further. Use bucket brigades sparingly in your long form articles.

Digital Marketers

Neil Patel: From Mopping Floors to Becoming a Multi-Millionaire

The story of Neil Patel can be an inspiration for anyone. Neil Patel is an entrepreneur and Internet marketing expert. He is also an angel investor popular among masses. He has been recognized and honored by both government and corporate bodies for his successful ventures.

President Obama honored him as one of the top 10 influencers below the age of 30.

Making fortune by helping others

Neil’s popularity lies in the fact that he not only makes millions for himself but also for his clients. He has helped many fortune 500 companies like Amazon, Samsung, America Online, HP, Microsoft, GM and NBC, etc.

He is the co-founder of three companies viz. Crazy Egg, Kissmetrics and Hello Bar.  All of these companies are successful. He learnt the secret of business through his maternal uncles, who run multiple businesses. His mother also started a business of home daycare and ran it successfully. If you want to know more about him, you can visit www.neilpatel.com, which is also an online marketing blog.

Neil Patel’s Top 10 Rules For Success

Early life

Neil Patel was born in London in 1985.  He had business running in his genes. His family shifted to Orange County, California, when he was just a kid. At a young age, when kids watch channels like Cartoon Network, Neil used to watch Bloomberg and CNBC.  So from breakfast to dinner, he was learning about business and markets not only through his family members but also through TV channels.

Neil’s early business ventures 

Neil was a good problem solver since his childhood. He used to answer questions and solve arithmetic problems quickly at a young age. His first business venture was to sell burnt CDs and black boxes, when he was just in his High School. Later on, he realized that the gig was illegal, so he left his first venture with a sad state of mind. He also sold tickets at cinema houses, but his first real job was working at Knotts Berry Farm. His job responsibilities at KBF included emptying trash cans, cleaning, collecting trash, and mopping the floor.

He was quite satisfied with this job because it brought him a few extra cents per hour.  Then he started selling vacuum cleaners that were priced as high as $1600 per unit. He didn’t like the job because the first product that his sold was returned within a week’s time. He didn’t think that such kind of sales job could help him become rich. He also didn’t have faith in the product.

In the meantime, his maternal uncle suggested that he can make good money as an Oracle consultant.  The idea didn’t work but at the same time. Inspired by the success of monster.com during dot com boom on 2000s, he took a decision to create his own job board and it was later on christened as Advice Monkey. He couldn’t make much money through Advice Monkey but a good thing happened to him – He learnt a lot about Internet marketing in the process and how to bring traffic, when he was barely a teenager.

Saddened by his failure at Advice Monkey, Neil went back to college and took some courses in Internet marketing. His fortune revived, when he got in touch with a company named Advantage Consulting Services, which was into digital marketing.

Neil Patel’s entry into the field of digital marketing

As far as Neil Patel’s entry into the field of digital marketing is concerned, there seems to be an invisible hand of destiny in it. It is not that he was too fond of this subject. In fact, he had no choice.

He created his first website, when he was barely 16 years of age. He wanted to promote his website and therefore he contacted certain digital marketing agencies. But these Agencies couldn’t deliver any results and all his money was wasted. After this, he had no choice but to learn digital marketing on his own. Over time, he became expert at it. However, he had no plans to offer digital marketing services to other clients, until he was introduced to Mike Kamo, who later on became his business partner.

They worked for 7 years together, before the decided to launch a digital marketing agency, but they also resolved that they would accept only those clients that they could deliver actual value and help them achieve their business objectives. So, integrity and honesty became the core values of Neil Patel Digital, the company that Neil and Mike founded together.

Neil Patel: 7 Business Mistakes That Nearly Broke Me 

Neil’s support base and success in business

Neil got divine assistance in the form of three different parties viz. his parents, who offered financial and moral support, Amee and Hiten Shah, who offered business support and Elpac folks who arranged projects for his new venture.

As the chief operating officer of Advantage Consulting Services, Neil made a lot of money by offering consulting services to Fortune 500 enterprises. His parents were instrumental in his success as they invested their entire life savings that was nearly $200,000 in his venture.  He incurred heavy losses that were near about 1 million dollars, when he invested in a web hosting company later on. He launched his own venture named as Crazy Egg, with the money left with him and decided to sell it for 10 million dollars, but he didn’t get good response from the market. So, he decided to run it himself and whoa! He had hit the jackpot.

Neil’s achievements

Apart from being the New York Times bestselling author, Neil has also been mentioned as a top influencer on the web by the Wall Street Journal.

Forbes has mentioned him in its top 10 list of marketers.

According to The Entrepreneur Magazine, he is the founder of one of the 100 smartest companies.

The United Nations has also recognized him as one of the top 100 entrepreneurs below the age of 35.

His uncles on his mom’s side were all entrepreneurs. So, business was not only in his genes but also in the environment he was raised as a kid. Inspired, his mother also decided to launch her own daycare business but it couldn’t last even for one year. His father was drawing an average salary and that’s the reason his family never enjoyed a rich lifestyle, when he was growing up.

His daily routine

Neil wakes up early in the morning and begins that his day by checking his messages, then he does some workout followed by a shower and breakfast and then his entire day is spent answering emails and handling official phone calls. In the evening, he spends some quality time with his family and friends.

His target for the next few years is to bring tons of traffic for nonprofit organizations and help people in need. He deserves respect for his kind efforts.

His success mantra 

Neil’s business mantra is “Regardless of how busy you are, always reserve sometime for your new customer, keep a slot for them and give them your utmost respect.”

Neil Patel’s Quotes

Wealthy Gorilla has compiled a long list of quotes from Neil Patel that can be source of wisdom and valuable business lessons for young entrepreneurs, startup owners and digital marketers. The top 12 quotes are as follows:

1. “I started out in business to make money and I have. But I found that money doesn’t bring you happiness, doing something worthwhile for others, is much more rewarding.”

2. “Do something you are passionate about because it won’t feel like work. This way you will work harder and longer.” 

3. “You can get bitter or you can get busy.”

4. “Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.”

5. “If you want to continually grow your blog, you need to learn to blog on a consistent basis.”

6. “Don’t optimize for conversions; optimize for revenue.”

7. “When a designer gives you a bill, what do you see it as? An expense, right? When a designer gives me a bill, I see it as an investment. For me, it is something that appreciates and helps your business grows.”

8. Responding to a question “The biggest mistake you ever made?”

Neil: I lost over a million dollars into a hosting company. It was my worst investment to date. The idea we had was great, but the people who ran it weren’t rock stars. The big lesson I learned… ideas are a dime a dozen, it is all about the people.” 

9. “The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.” 

10. “Create content that teaches. You can’t give up. You need to be consistently awesome.”

11. “A wise man never knows all, only fools know everything.”

12. “Someday is a dangerous word.”

 

Digital Marketers

Top 10 Digital Marketing Experts in New York

Finding good digital marketing professionals, who are experts in their work and have profound knowledge in this field, has become quite a difficult task. Most of them are either fake or incompetent to an extent, to not being able to perform the given tasks accurately.

Choosing highly skilled Digital marketing experts requires a person to have sufficient knowledge about their achievements in this field, their core skills and most importantly for how long they have been working in this domain.

If you are in New York and are seeking the services of a good digital marketing expert, then the list below is a treat for you. This includes some of the finest SEO experts of NYC.

  1. Craig Tuttle

Craig Tuttle is widely considered to be one of the best experts in the field of digital marketing and operates from New York’s Rochester Area. With numerous of his clients speaking positive about his works and rating his services higher than any other people within the same city, Tuttle happens to be the instant go-to person.

His online marketing methods along with the SEO techniques and processes are accepted by the top search engines. Numerous biggest online brands are known to avail the services offered by him. One can avail his services through his website rochesterseo.co as well as contact him via his LinkedIn profile.

  1. Alan Rabinowitz

He is the CEO of SEO Image, Inc. This digital marketing specialized firm is a Manhattan-based firm and also has its branches in the area of Long Island. They have a reputation for ranking their clients in the top positions of the first search engine result page of any major search engine for their targeted keywords.

Alan has previously worked for many small and big businesses namely Canon, BLT Steak etc. The Wall Street Journal, NBC News, Fox News, The Huffington Post, and many other such media houses have covered Alan Rabinowitz and his works on their special editions. He is one of the most frequent go-to people in the New York area.

  1. Michael Peggs

The third most notable digital marketing expert in the New York area is Michael Peggs, who owns the Marccx Media. This digital marketing agency aims to rank contents of every type – be it blog posts, articles, e-Books etc. He also serves a position in Google as a business development executive. One of his most notable achievements here is the strategic partnership development for Ad Exchange and Ad Sense.

Michael had initially started a career on the Wall Street, only to later join the Silicon Valley Bandwagon. His company’s digital marketing strategies, as well as SEO services, are tailor-made for each individual client.

  1. John Duque

A resident of New York, John Duque is the founder of the digital marketing firm, Duqmarketing. This specific internet advertising, as well as a media company, specializes in social media marketing along with SEO activities. The company strongly believes in delivering quality services to their clients and achieves their digital marketing goals successfully.

John Duque’s works have been appreciated by many industry experts and most of his clients have a lot of positive and good things to say about his glorious and fantastic digital marketing services, delivered with utmost quality and superb craftsmanship.

  1. Denis Pinsky

He is one of the brightest jewels in the crown of digital marketing experts who top the list in New York. Pinsky offers his clients supreme quality internet marketing services that come along with 15 years of varied experiences in this field. Denis Pinsky is a director at Forbes. He is also known to hold the position of Chief Product Officer (CPO) at Savvy Herb along with the Chief Marketing Officer post at Webfia.

He operates in the Greater New York City Area. With the help of a fabulous team that comprises of veterans of this field and a pack of the most advanced modern day technologies, he provides impressive digital marketing strategies as well as tactics that benefit his clients to a higher extent.

  1. Caliph Herald

Caliph Herald is often termed as one of the finest digital marketing wizards available in the New York City region. On August 2012 he had founded his own digital marketing website named Herald Square. He is an experienced campaigner, having previously worked for Acadaca as a Senior Developer and for Complex Systems Inc. as a Java Web Developer.

His company aims at providing elite internet marketing services to clients of different professions and zones. So, be it medical, legal, real estate or any such business, everyone will be treated as a prioritized customer by them.

  1. Khaled Soliman

Khaled Soliman is another fabulous digital marketing expert operating in New York, precisely from the Buffalo region. He had founded his own digital marketing service company, Internet Marketing Elites, LLC in July, 2011. Since then he has come a long way towards establishing himself as one of the most known names in this field.

Earlier, he had also founded another website named SEOWebDesigners.net, which offered the same services. Soliman has been working in this area for a long time now. He had earlier served as the Marketing Director and the in-house SEO for Global Web Retail from 2008 -10.

  1. Jordan Glogau

Jordan Glogau is one of the top names when it comes to seeking an SEO analyst or a digital marketing expert in New York. He has been working as an SEO analyst in Haiku Marketing since 2003. Glogau is a man, who has loads of experience in the field of Internet marketing and over the years has come up with a pertinent name.

He has acted as an SEO consultant for 1800flowers.com from 2007-12. Other than these, he has also served the position of a CTO at Preferred health Resources, SEM and SEO Manager at E-commerce Partners, Search Manager at e-Learners as well as CTO for NameEngine.

  1. Miriam Bakker

Miriam Bakker is an alumnus of New York University and is also the founder of The Keyword Agency. This agency aims to deliver digital marketing services to big agencies as well as individual clients. They are known for offering fast and high quality service at the least possible cost. Bakker has also served as the E-commerce manager for St Johns Fragrances under The 1777 Company.

A woman with loads of experiences under her wing, she is often credited as a reliable digital marketing expert in the New York area. Some of her other achievements include working as an SEM Consultant for Russell’s group, and as National Account Manager for VF Corporation.

  1. Norma Annie Hutchinson

When it comes to choosing a highly skillful digital marketing expert operating in New York, Norma Annie Hutchinson is one of the most sought-after names. She is the founder of Global Web Marketing, a digital marketing firm aimed at solving clients’ SEO and other internet marketing problems. Over the years, she has established herself as a truly skilled performer and her achievements suggest so too.

Hutchinson has been credited by Google with certificates in various Digital marketing methods and techniques, assuring her competency and consistency. Hutchinson’s works are appreciated a lot by her clients, with most of them rating her near to the best.