SEO Experts

Sara Davis: From a college dropout to award-winning marketer in less than 8 years

The story of a young girl who went from a Del Taco employee to a marketing thought leader in less than 10 years.

Writing-The Unconventional Aspiration

As Sara grew up, she always aspired to be a writer.

She loved the fantastic way that words could be intertwined to evoke an emotion, elicit a response, or create a story.

But, since writing was not a preferred career then, Sara’s parents thought of it as a “profession for idiots.” Instead, she was tutored to be a teacher, nurse, or something more “appropriate” for women.

But that wasn’t who Sara wanted to be.

Early jump to college

Sara graduated high school early, when she was just 16 years old, immediately after which her parents enrolled her in a college.

And so, a 16-year-old Sara was on the path to receiving a general business degree.

Awkward, and clueless as to what she wanted to study and pursue in life.

Struck by the lack of passion

It was in college one day that Sara’s English professor pulled her aside and told her that she was a promising writer and it was something that she should consider as a profession.

But the burden of social obligations didn’t let her.

As a few years of college passed by, Sara barely had a real passion for anything, and so she decided to drop out.

The power of vulnerability | Brené Brown 

The ecstasy of the first job

Soon after dropping out, Sara’s brother in law got her a job at an SEO agency as a 1099 employee making around $12 an hour.

It was Sara’s first job, and more importantly, it wasn’t a fast food joint or a call centre, and so she was ecstatic about it.

Although she knew nothing about SEO or marketing, her brother in law worked at that agency, so he was able to get some help concerning her new work.

Joy of learning

As Sara started her job, she initially started going through various articles, created spammy links, and tried all of the old school classic SEO tactics. This quickly made her move up in the company because she was quick and eager to learn.

And that’s when Sara fell in love with SEO.

The leap of growth: Awards and Recognitions

Fast forward 8 years, and Sara is the current VP of Growth for CanIRank.

Over the span of these years, she has managed to contribute to credible magazines including Forbes and MoneyInc.

She was also awarded a Stevie Award in 2016 for being the Woman of the Year in “Marketing, PR, and Advertising.”

Even after achieving all this, Sara has no desires to quit pushing boundaries anytime soon.

A Self-made Women

But the question is, why is Sara Davis’s story important?

It is because she regularly hears about how hard it is to get ahead these days, and she completely disagrees with it.

If an uneducated, introverted, semi-socially awkward girl can do it, so can you. Seriously.

Sara’s story is also inspirational because a large portion of her job now includes writing. Her parents were most definitely wrong in not letting her pursue writing as a career option.

Sara wishes she would have pursued her passion. A journalist degree would have been immensely helpful in pursuing her career path. And marketing and writing are definitely not “degrees for idiots.” Sara’s bank account supports this fact.

The Mantra of success by Sara Davis

So, here are a few tips from Sara that will make you pursue the career of your dreams-

Don’t let anyone tell you what you should or shouldn’t do with your life, dream big. Do what inspires you.

As a humanist, and human-rights activist –Sara concretely feels that people deserve to work in a career they love. Because it’s true, if you are doing something you love, you never work a day in your life.

A lot of people often ask Sara about how she got to where she is at such a young age, and this is what she usually tells them:

  • Find a career/industry that you love (or can at least tolerate, preferably love).
  • Go to work every day, be on time.
  • Strive to learn.
  • Do things outside of your job role’s requirements.
  • Learn to be a better leader.
  • Study emotional intelligence.
  • Teach those around you what you are best at.
  • Find a mentor.
  • Be consistent.
  • Ignore anyone who doesn’t believe in you.
  • Take feedback seriously, change where you can.
  • Keep at it. Never stagnate.
  • Fake it till you make it (seriously)

People will underestimate you. People will judge you. People won’t like you. So, ignore them. It’s a part of life. And keep doing what you’re doing.

A women who loves what she does!

Marketing is Sara’s outlet, her passion. She wouldn’t be as good at what she does if she didn’t love her job. And sheloves whatever she does.

At CanIRank, Sara helps businesses of all sizes grow themselves, through the means of company’s custom-tool.

Utilizing machine learning, CanlRank’s SEO software provides actionable opportunities specific to an individual’s business.

While most tools simply provide data, CanIRank takes the data and creates a game-plan for you.

And the affordable pricing of the tool allows Sara to help budgets of all sizes.

If you are growing your own business you can try it out for free here. Sara’s company also has a full agency behind the software that can do the work for you!

And seriously, if Sara can move from Del Taco to the C-Suite, so can you! Whether you are passionate in art, eCommerce, science, or physics, the world is your oyster.

And if people tell you, you’ll never make money following your passions. Well, Sara has news for you.

They are wrong.

SEO Experts

A General Approach to Designing Your Web with Denis Pinsky of Savvy Herb

There is a clear difference between launching and growing a company or website.

Luckily, many developers know the story behind successful ones well.

Of course, using unified approaches will help you to turn site visitors into clients.

From optimizing the marketing channel through to enhanced conversion, the result should be real e-commerce.

Here is how Denis Pinsky of Webfia will bring in the seasoned experience of online marketing specialists and the current advertising skills to manage it for you.

Types of Design Approaches

Nowadays not all businesses are running well. Some fail by far to reach the financial goals while others experience double revenues.

Well, operating a web development and design consulting firm means targeting to give the best services.

For Denis, everything started 15 years ago. He crafted applications and websites for organizations until when he took his skills to his own business.

Forbe’s Denis Pinsky further explains the development approaches used today as:

Static design

With this design, the web applies some fixed page size. There is no adjustment regardless of your browser’s measurement. The various types of devices used by clients will display the sites differently.

Desktops may need level scroll bars, while the smartphones or iPhones require horizontal scrolling. In this way, the content gets read easily or viewed when the page is zoomed in nonstop. Usually, the earlier designs had this layout used but thanks to technology today.

Liquid design

The tactic is different to the fixed page plan in that the page gets filled. Such happens despite your browser’s size. As the name suggests, the outline shows the fluid look on the web.

The design applies proportions or additional measuring units like ems. You will, however, face some challenges with too small or big browser size when using the fluid model.

Responsive design

The responsive approach of web designing comes from the knowledge of both similar units and an adaptive plan. With this, you can overcome the disadvantages of the liquid model. That said, your page will loosen updependent on the size of the browser.

The web gets used to the dimensions without any space allowances. The texts are neither contracted further than what the reader regards as comfortable. Such design of sites has a mobile-first style and the designers in the futurelook for meansofexpanding the plan.

The quality of downloaded images and videos vary with responsive web designs. But your internet speed will as well matter.

Adaptive design

Such web design approach applies the CSS media demands. The queries help to discover your browser’s size and can change the layout of the page accordingly. Similar to the fixed design, this layout uses static measurement units.

With this, your site will automatically adapt to both mobiles and desktops. The users will end up having a superior viewing experience. One fault faced by designers is the need to use redirects to cross-link.

The Secret of Success Behind Webfia

Denis believes that despite the personality of the end user, every designer must choose a perfect and economical layout to a business. The site as well needs to remain user-friendly and straight forward.

The goal of Webfia team is to provide a holistic web development approach to the clients. The role is that which tell apart the services and the reason for devotion to creating, designing, advertising, and maintaining the customer’s sites.

Pinsky’s Advice To People Looking to Begin a Similar Business

Studying the trends in the marketplace will make your practice in web development exciting. Well, the variety of skills makes the process of creating a site simple. When you realize the thing that motivates you, then you have higher competitive advantages.

You need an integrated approach and know that after building and designing a great site, you ought to concentrate on drawing customers. Through a targeted SEO and social media marketing, you can achieve it.

Recommendations

Many companies and individuals agree that Denis and the team offer the best site solutions.

Among the things said by satisfied clients include from:

  1. Andrew Roenko of Internet Marketing Manager at Ekran System who confirmed Denis’ team as rare to find. The mix of the technical, creative and scrappy sides made him all their business needed. With limited resources, you are sure of significant growth in e-commerce.
  2. Aleksey Andrusenko, the Head of SEO Department at LivePage described Denis team as self- driven and reliable. The expert in technical marketing and fast discovery of solutions to problems lead to clients, attaining the goals. The team ensures everything gets done giving an enjoyable and valuable experience.
  3. Prerna Sinha, an Associate Director of Talent Development at Uncommon Schools also confirmed the liking of being part of Denis team. As an organized and strategic leader, the skills in you get growing. You will undoubtedly enjoy working here and face new and useful career challenges.
  4. Adrienne Vogt, the Social media producer at CNN, says partnering with Denis means reliability and trustworthiness. The skills and social media power and tools in him gets harnessed and worth to capitalize on a project with him. Even with emergencies, he maintains composure and ensures the right persons resolve every issue quickly.
  5. Tom Post, an Editorial Advisor at Forbes Finland and the Baltics has a lot to say about Denis. But he describes Pinsky as a driven and useful digital wizard to Forbes, with proof on what happened to the site’s traffic. Denis will pull your business out of possible serious jams and build strong.

The bottom line is, hit the nail on your niche in a market that is not saturated. That is the place you can experience the most significant impact on your new investment. Never startup when you do not have enough capital for undoubted success.

SEO Experts

Michael Peggs –The Standout Entrepreneur’s Profile

The world is ever full of stories about tired CEO’s, miserable stars and billionaires.

Without doubts, the question about why are prosperous people so unhappy arises.

Of course, the society currently exalts the famous and rich then honors small things over important ones.

For you to live a meaningful and fulfilling life, you need to place first your sense of purpose.

That is true to entrepreneurs like Michael Peggs who earns from serving others with his businesses.

Here are some of the things that make him enjoy the financial success besides building passion.

Michael, the entrepreneur

As a believer in the well-doings of his business, Peggs helps e-commerce sellers and publishers. The SEO specialist and founder of Marccx Media work with the customers to draw and engage clients.

With an aim to attract traffic, the contents like articles and blog posts get ranked on search engines.

What is more, the conversion rates increase from your site. Like recently, the team with another advertising agency partnered to offer Facebook marketing services to some clients.

He confessed the partnership and tools, organizations, and processes cooperation to be remarkable.

Alongside being an entrepreneur, Michael Peggs is a contributing writer. For some time, he has made several publications to many online publications and blogs.

Some include the Fast Company, Huffington Post, Business Insider, Marketingprofs and The Daily Muse.

 

 

The Success Story behind Starting a Personal Business

Michael considers the strength of his business lies on the passion and time of practice at Google. Over the years, the interest in search engine optimization and digital marketing grew.

Yes, the information gathered from people, outside and within Google, influenced the birth of marccx.

The few answers received made him figure out and begin Marccx Media for clear insights. The search experts understand the factors behind Google’s algorithm.

The complete knowledge continues to prove helpful even to the customers.

Like any other service businesses, it was hard to source startup capitals. The old financiers as the investors and banks never help sometimes.

But Peggs used the saved money from the 9-to-5 job and through appeals up to when Marccx Media became self-sustaining.

An Overview of Marccx Media

Many industries and businesses have online customers, so giving solutions is necessary. Marccx Media helps brands become visible thus increased site visits and lead qualification.

The SEO Experts will rank your content and meta-data on the relevant search sites.

In this way, you become accessible to the target consumers of your products or services.

The entrepreneur’s team prides in interacting with partners and meeting the customer’s goals.

The exposure drives the devotion to give you real results in website analytics, marketing campaigns, and sales performance.

For some time the skills get boosted and renewed to push for the hard work.

Company and Staff

The company has a team of three brilliant individuals who work with little supervision.

Michael, believe the employees need to own the jobs for a sense of responsibility for the results.

The created culture empowers all to become risk takers and promote innovations. Well, failures come at Marccx Media, but the team figures valuable solutions.

The New Initiatives Worked On By Marccx Media

With search as the core of the business; both paid and organic the team has current enterprises. There are inroads to social media marketing besides the expanding content marketing sector.

Video planning, creation, and promotion are known to play a significant role in increasing and engaging more online audiences.

Marccx Media is preparing to shift the ways of content consumption. The team believes in continued innovations and encounters in different ways.

The company as well in the recent times launched a website like the EZsitebuilders.com.

Also, the O&O websites were meant to try innovative digital marketing strategies yet to get introduced to the clients.

Recommendations by Famous People

Outside of implausible work codes and specific purpose in Michael, the specialist has high emotional intelligence.

If you have self-understanding, working with the customers and the team becomes smooth and enhanced.

The people business has seen his relations with others and given positive recommendations.

  1. Gerald Ming describes Michael as a big marketer whom he has interacted with for long. The great listening skills match his ability to create high notch content and SEO strategies.
  2. Juliet Hodder says Peggs has proven skills to crack brands fast. Whether personal or for a company, the results will be tremendous and dramatic into real dreams. She adds that at no time will the clients regret involving Michael for a change in the business.
  3. Daniel Barrett, the Network General Manager Hawaiian Islands, also confirms the energy in Peggs. The business abilities give a unique insight in keeping a competitive spirit with others. You will always find pleasure when working with a professional like him in your team.
  4. Albert Ko of Helping Technology Companies Succeed admits Michael is a real entrepreneur. From the previous working place, Google, he showed excellent sales ability. Many big publishers have as well reached the targets all thanks to having Peggs in the team.
  5. Shawn Ranjbaran. The Director of Strategic Partnerships calls Michael a mentor. The career growth got enhanced through the excellent product knowledge. The mastery in the domain top ranks him as the perfect crafting partner, one worth working within your project.

Michael’s Advices

For anyone looking to begin a business in Peggs’ industry, there are simple tips for you.

He says you need to specialize in a particular thing.

Well, knowing your expertise and sharing the visions with plentiful people will help you develop in power.

Like it is in Marccx Media employ, partner, and believes in experts.

In conclusion, all businesses face challenges, so be reminded to overcome. Peggs found it hard to secure first loyal client, but the trick of being everywhere helped.

You can think of offering free services like seminars on your field like digital marketing.

You will be creating brand awareness and also launching your authority, and that is how Marccx Media became a dependable company.

SEO Experts

How Rand Fishkin Went From $25K in 2011 to $12 Million In 2018

Since the early days of web, search has always been a topic of interest among the masses. It has gained even more prominence after the arrival of smart-phones and social media.

A smart-phone is actually a pocket computer that enables you to exchange information in real time and makes it possible for you to communicate across the globe with the speed of lightning.

The rise of Google as a search engine

Ranking in inorganic search has since become a priority for businesses, individuals and brands. Lots of primitive search engines such as AltaVista and Yahoo have almost vanished from the marketplace.

Though they started well, yet they couldn’t keep up with the increasing momentum of the web content.

Google is still a leader in the race, though it was a lesser known search engine at the time.

The meteoric rise of Google became possible because of the relevance of search results it brought to the audiences — Thanks to its powerful algorithms and engineering behind the scenes.  Google makes sure that quick and accurate results appear on its top result pages.

The rise of SEO industry

 Visibility and traffic are the top goals of every business. This might be the reason that an almost parallel industry has grown to game the search engines and it is called the Search Engine Optimization.

The man who redefined SEO

A man named Rand Fishkin was silently watching these trends in the market and he decided to help the businesses become visible on search engines. It led to the foundation of moz.com.

He realized that people were desperate to rank on top of the search engine result pages. So, he decided to start a business out of it from Seattle, his hometown.

He was into web designing business and knew nothing about SEO, so he started learning Search Engine Optimization through online forums.

He decided to get his feet wet with this new business, but it was not a cakewalk and he started experiencing early troubles.

He hired contractors from outside and decided to get it done in-house. The venture was named Moz and it was born in 2004.

At present, Fishkin is considered an influencer in the field of SEO and his weekly video series known as Whiteboard Friday is extremely popular among the SEO professionals and marketers.

In his childhood, he learnt about marketing and PR from a small business that his mother ran. His father, however, was never interested in the family business and so it was not much discussed in the family.

SEO space had become quite crowded by the time and Fishkin used his PR skills to stand out and get noticed. He even tried wearing yellow Pumas. It’s just like what other folks in the Internet industry did for self-branding.

Joe Pulizzi, the CEO of CMI, is obsessed with orange color. He always wears an orange shirt or t-shirt and it reflects everywhere – his office furniture, his website color scheme, the theme color of Content marketing World, and the cover pages of his books, etc.

7 Lessons That Will Make You a Better Entrepreneur

Brief biography of Rand Fishkin

Rand Fishkin was born on July 10, 1979. He joined the University of Washington in Seattle in 1997, but when he was just 2 credits short of graduation, when he dropped out.

He started assisting his mother in web optimization and site building, but the things weren’t sailing smoothly.

He then launched SEOMoz that offered SEO Services and web designing independently. He worked very hard on his brand and in 2006 he started gaining success in his venture.

Soon, recognition came when Rand Fishkin was featured in the best young entrepreneur column of BusinessWeek in 2007. Early recognition came because he solved the puzzle of SEO and simplified the mystery around the subject with his funny and practical approach towards SEO.

In 2005, he was mentioned by Newsweek magazine as he had helped an 80-year old shoe store in multiplying its business three folds by successfully launching its web-store.

In 2014, Fishkin stepped down as the CEO of Moz and Sarah Bird took over. Even after attaining great success Rand Fishkin is quite humble and he doesn’t consider himself a celebrity.

Rand Fishkin has a huge fan following on social media including 411, 000 followers on Twitter alone.

Rand Fishkin’s wife Geraldine DeRuiter is also a popular author and blogger, who is known for her blog “the Everywhereist”. It’s a travel blog where she shares her adventures and experiences related to travel. She is a globe trotter by the way and travels to different countries along with her husband to attend events, meetings and conferences.

Valuation of Moz and Rand Fishkin’s own net worth

Fishkin worked very hard on his brand in the making and arranged a funding of around $30 million in three rounds to run his business. Moz had a valuation of USD 120 million in 2016. At one point of time in 2011, he announced that he had just $25,000 left in his bank account. This melt the industry and his followers and soon investment poured in. According to an estimate, Rand’s net worth is $12 million, at present.

Entrepreneurship, ventures and books

Rand Fishkin is the co-founder of Moz and inbound.org, a platform for sharing quality content about digital marketing. The serial entrepreneur recently launched Spark Toro, a software company in the making. It is focused on influencer Intelligence and audiences. He has published many books including Art of SEO, Lost and Founder (a guide to the startup world), and Inbound Marketing and SEO.

Rand Fishkin acted as the CEO of Moz for seven consecutive years. During this time, the employee strength of Moz went from 7 to 135 and revenue jumped from $800, 000 to $30 million. Moz now sells Internet Marketing software. He is quite popular among the masses for his Whiteboard Friday series, which is considered as the best SEO tutorials online.