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5 social media practices that boost SEO

Social media marketing and SEO go hand in hand. Both can be organic and used strategically to attract the visitors.  The craze for social media blogs, banners, and videos are on the rise and it effectively increases the presence of the brand among the digital users. When social media is coupled with SEO it automatically doubles the reach of the brand.

Unfortunately, not everyone is aware of the fact that social media can also increase the search engine rankings. Followings are five social media practices that can boost your SEO remarkably.

1) Increase your followers: The easiest and convenient way to reach out to your target group is by increasing your number of followers on various social media platforms. The more genuine followers you get the higher will be the reach. Although getting more followers is a slow process but highly effective. For better result, you need to use social media to update your target group about your brand, products, and offers.

2) External inbound links: Social media opens up many doors for the business growth. Here you get a scope to link your content to other external sites. For this, you have to publish high-quality content with relevant images. Google will automatically track you if you can link your content with diverse external links.

3) Social sharing: Your followers will take no time to share your post if they find it interesting. So keep posting meaningful, quirky, and engaging post so that more and more viewers get hooked to your page. It helps validate your site’s authority. Moreover, Google’s algorithms identify social sharing and that’s why it is considered as one of the major contributing factors to determine any brand’s authority.

4) Local Community: If you choose social media to spread your business you have a choice to make a core target group. For this, you have to send local authority signals to different search engines like Bing, Yahoo, and Google. You will get ample of scopes to generate your business but the easiest form is to get involved in a local event and integrate your business or brand into the local community.

5) Brand Awareness: All major companies are using social media as a tool to promote their brands. The best part of social media is that you can launch your brand on the biggest network where you can get a million viewers instantly and you can choose the organic method. However, paid campaign is more effective and it costs lesser than any conventional form of advertisements.

Ultimately, social media is all about strong networking, fostering followers, sharing innovative ideas, and engaging your viewers. The more you active on social channels the better will be the brand value or growth of your business.

 

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Effectiveness Of Social Media Traffic Tools And Plugin

In the recent years, social media have come long way. Millions of people using Twitter, Facebook, Instagram, Pinterest, Google+, so on and so forth to connect to the peer groups, relatives, and people throughout the world. Social media is a huge platform to enhance business through social media marketing.

Widely used online social media tools are the best way to communicate and to connect to the audience. It can create magic to your business. So, it is important to keep your audience engage via viral video, images, and quality content.

Well, to enhance the traffic to reach the relevant audience and to make a big public appearance, you need to use the social media tools and plugin carefully and smartly.

Google analytics keeps a track of your website and giving you detailed information about the traffic on your site and gives you every minute details regarding social media marketing.

Google keyword tool: It enables you to find keywords, as they play important role in search engine optimization hence, while writing blogs and posting the content, you must be focused and pay attention to your keywords.

  • Using the tools offered by Google can be very handy. It analyses the keywords, competition and search volume. You can have advantage over your competitors.
  • Google offers a bunch of handy tools to enhance your social media marketing and generating traffic to your website.

Blogs: One of the most important online marketing tools in order to increase traffic and promoting business. Linking blogs to social networking sites are the biggest traffic generator.

  • Blogger, BlogSpot, WordPress are some of the best blogging platform from SEO viewpoint and usability. Therefore, WordPress Social Media Plugin is helpful to get the relevant traffic by maximum public reach and followers.
  • This plugin enables you to update your blog content to social networking sites automatically. You tend to get instant traffic that leads to increased number of subscribers. Thus, increases the sale of product/services.
  • Ping optimizer, Simple share buttons, shortcodes, link library, and many more plugins are useful and effective to mark your presence to the world through social media. It saves your time and offers customized services for easy use.

Mobile-friendly content: A must have and vital social media-marketing tool. Your content has to be mobile-friendly and responsive. Ensure digital content is available to your audience.

  • Global mobile trend shows that to encourage good number of social media traffic; you must have a mobile optimized and user-friendly functionality. Thus, giving positive response and having huge impact on your social media traffic.
  • Sharing information on different messaging apps, online shopping through mobile apps compels to have a user-friendly UI and content.

You can begin with any of these social media tools and plugins to enhance your business, generate traffic to your website, and reach maximum audience.

These tools are effective to reach the right audience and can allure the potential audience to your website. These sure are the most effective social media traffic generating tools.

 

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How To Optimize Your Website For Voice Search

Gone are the days when text-based queries were the base of search marketing.

Things are changing fast. Textual searches are no longer enough to gain more traffic and better visibility. Rather, it is the voice search that has gradually been taking over the search marketing world.

In fact, voice search is emerging as such a powerful search tool that it would be no surprise if more than half of queries turn ‘voice searches’ by next 5 years.

Why Voice Search Optimization Is Crucial?

The voice recognition technology was first introduced in the market by Siri. However, it has expanded a lot in last few years as more and more similar technologies have stepped into the foray.

But why optimizing voice search is so crucial?

  • Speaking is much faster than typing, which makes voice search a favorite choice of users. This is the reason for which the adoption rate of voice search is going really high.
  • Voice searches create a fast and easy connection between the visual and vocal senses of users, which builds better credibility.
  • Queries of the users and their intent become much clearer with voice searches, which make optimization easy for the marketers.

How To Optimize Your Site For Voice Search?

Optimization of voice-based queries has become critical for companies in order to stay ahead of the game. But how to take advantage of voice searches to make the most of your search engine optimization efforts?

Well, that is why we are here. If you are still not optimized for voice search, it’s high time to start. Let us show you how:

  1. Focus On Your Local Listings

As voice searches are mostly used by people to know about physical locations, it is imperative to focus on your Google My Business listings for optimization.

Need a little more explanation? Consider the following example:

A person who stays near San Antonio and wants to get information about Chinese takeout options can search by saying “find Chinese takeout in San Antonio”. It is pretty easy as well as helpful for you to optimize your pages for the specific key phrase i.e. “Chinese takeout in San Antonio”.

However, it is even more important to optimize your pages for general voice searches that do not associate with your on-page keywords. If the previous person doesn’t be particular about the place and say something as general as “find Chinese takeout near me”, it should still be easy for the voice search to recognize “near me” and show results based on the physical location of the user.

Typically, the search engine collects information from Google My Business listings for such voice searches and hence, your local listing should be set up properly and precisely. We have a few tips for you:

  • Make sure that all your business information is added to your listing.
  • Choose your category very carefully. It should be relevant and detailed enough.
  • Verify the name and contact details (address and contact number) of your business and remove duplicity.
  1. Consider Long-Tail Keywords

Typing the exact keyword into Google is much easier and faster than typing something very long, but the thing should be considered differently while using your voice to access information through search engine.

In fact, this is one of the major dissimilarities between text-based searches and voice searches. Hence, when it comes to optimizing voice searches, long-tail keywords also deserve your attention.

Worried about how to target them? We have right strategies for you:

  • ‘Long-tail’ in voice searches is more of ‘real speech’ than ‘keyword variation’. Therefore, you need to think about the way people speak naturally and brainstorm questions they can ask that can bring them to your pages. Find search terms containing otherwise ignored words like ‘with, ‘for’, etc. in order to identify the actual intent of the query of the searcher. You can do it either by taking help of keyword suggestion tools or doing voice searches with your brainstormed questions to see the nature of results.
  • You might have already been using Google Search Console and it can also provide you with a lot of opportunities for your voice search optimization. Take close looks at your analytics to get insights into what queries are bringing visitors to you and come up with great long-tail keyword ideas for your pages.
  • Include questions and answers in your web page content in order to optimize voice searches. Instead of limiting the answers of your visitors’ queries to the FAQ page, revamp your other content in the same style to make the most of it.
  1. Opt For Microdata Markup

It is essential for the search engine to prioritize your content and show it as an answer to the voice search questions. While submitting a sitemap to Google is helpful for this, you should also incorporate all vital information that people might ask about your business through voice searches and make it easy for the search engine to understand the elements by using microdata.

Your microdata helps Googlebot crawl your website easily as well as identify with its purpose well. Create markups for your content with the help of Google’s Structured Data Markup Helper so that your HTML is created right and you become visible easily in voice search results.

  1. Improve Your Mobile Site

Voice searches are mostly conducted on mobiles and hence, it is critical to ensure that your site is well-optimized for mobile. Check out some surefire tricks to enhance the experience of your mobile users:

  • Create a mobile-responsive web design
  • Follow Google’s mobile-friendly algorithm updates
  • Improve the speed of your mobile site
  • Make your mobile content relevant, informative and scannable
  • Keep tracking the performance of your mobile site to fix issues (if any) immediately

Voice search optimization can change the outcomes of your online marketing efforts completely. Hope these recommendations help you optimize your site perfectly for voice searches and assist you in getting the most out of it.

 

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Best SEO Strategies for Small Business

Small or big, every business nowadays has web presence. Web presence is an important business requirement currently in the era of digital marketing. And companies race to hold the position in the search engine result page.

Therefore, only creating a company webpage doesn’t help. You need to make your web content SEO-friendly too. It helps to get you more attention over your competitors. No wonder why big companies spend so much on SEO for getting good content.

Being a small company you might have one competitor who has better visibility on the internet. So, you should focus to get an edge over this competitor for successful and profitable business. More than anything your business needs to be visible online to the target audiences. Complied here are some of the best SEO strategies for small business. Adopt them to witness a successful and profitable business.

Build Local Pages     

The first and one of the most important strategies that you should follow is to create local pages for all the popular search engines like Google, Yahoo and Bing. Google even helps to get you started with its help page. You need to mention your business information such as location, phone number, and hours. Soon after entering your business information, you will get an account.

Optimize and Categories Your Page

After the account is created, you need to optimize and categories your page. If you don’t optimized or categories your page, your business will not be recognized by the search engines and all your effort will go in vain. Therefore, it is utmost important to optimized and categorize your page. Optimizing the local pages involves uploading high-quality photos, updating hours of business operation, and listing the services offered by your business.  Categorizing is placing your business under the category your business belongs. This helps your audiences to understand what your business does.

Check Business Citations

It is very important to check that all the information in your business page is updated properly and there is no duplication in the listing. It has been notices that sometimes similar business listings are uploaded online. So, you should claim the citations before anyone uses the same name and location. The best and easy way to do so is using the tools like Yext and Google MapMaker. These tools help you to track where your company’s local listing is located online and trace if there are any duplications.

Customer Reviews

It has been studied that reviews are considered as an important factor by Google for ranking any page. Moreover, reviews are also referred by customers before opting any product or services from a company. So, you should ensure that you have good number of reviews on your page. You can get more reviews by insisting customers to drop a review when visiting a landing page or write a review when they purchase any item.

Optimize the Website    

Just the local listing is not enough to get you more business. You also need to design a good website containing all the necessary information in your website. Some must-have information are phone number, location of your business, etc. Upload informative articles and blogs with keywords that help the potential customer to find your websites. Also, connect your website to local forums which increases your company’s visibility online.

Design Mobile Friendly Website

If not an app, then definitely create a mobile friendly website for your business. Mobile friendly website is the demand of hour. Users spend most of the time in mobile for purchasing products and locating businesses. If you don’t have a mobile friendly website then you may lose some of your potential customers. Mobile friendly website can be easily created without much expense.

 Use Google Search Console

Google Search Console is a free tool that provides detail information of your website’s performance in Google search. It also highlights the errors and issues that your website might have. This tools helps to track your website overall health and performance which further encourage you to improve it.

Configure Google Analytics

Set up Google Analytics for your website. It is an impressive tool to know the number of visitors for your websites. It gives detail information of the keywords visitors used to find your website and which page they visited. Now that you know the keywords used by the visitor to locate your website, you can use the same in the webpage content to improve SEO.

Study Your Customers

If you know your customers, you would know how to attract them to purchase your products and services. Suppose your customers spend more time on social media sites like Facebook then you should improve your presence there. And if your audience likes online tutorials then you should create online tutorial content to grab their attention. After all, customers are the king in any business, be it small or big.

Conclusion

You must start incorporating these SEO Strategies for small business for a successful venture. Switch your SEO strategies and witness a flourishing like never before.

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Top SEO and Social Media Trends 2017

SEO and social media domain are constantly evolving with emerging modern technologies. Every year welcomes new trends and technologies in the field of SEO. You really need be updated and incorporate new strategies to stay ahead in the curve.  SEO and social media marketing are the most important facets of digital marketing.

If your website is SEO and social media friendly then you have more chances of getting successful business. As nowadays, people spend more time on Google and social media platforms, you have to make sure that the visibility of your website is good in these podiums.  Therefore, you should be in tune with the latest trends and technologies popping in every now and then.

The year 2016 saw many new developments in the world of social media and search engine optimization. This year witnessed the following trends in social media and search engine optimization. Go through them and upgrade your inventory to stay ahead of your competitors.

Live Video

In today’s era of fast internet and cheap smartphones, online content is not limited to desktop. People now use mobile phones access information online. Think yourself in place of audience! Would you not prefer fast and easily accessible information instead of reading boring junk of content to skim the necessary information out of it? This is the reason live video has gain so much of attention in recent times. Videos are engaging, live, visually appealing and the most important thing is that they are very popular in the social media platforms. Videos help to get better ranking in the search engine results. You would be surprised to know that about 62% of the Google searches are made on videos. Hence, adding video is a smart move to get view’s attention.

Voice Search

Voice search is the latest trend in the search engine domain. Lately, it has become the most popular digital assistance among smart phone users. Users find it very convenient to use as they don’t have to type keywords in the search engine website. Instead, only speaking the keywords is enough to search any information on the web. Siri, Now and Cortana are the applications that supports voice search. So, if you want to get noticed by users easily incorporate voice search keywords in your web content.

Social Content

Social media websites are currently conquering the digital marketing arena. People spend more time on social media websites like Facebook, Twitter and LinkedIn. Therefore, they bank upon on content on these websites for information. The trend is catching so much attention that features like Facebook’s Instant Articles are appearing. Entire articles are available now on the social apps. This has raised the demand for more social content. And brands are investing time and effort to generate social content for the social channels.

App Interference

Now we have apps for everything. From mobile banking to booking a cab or shopping, we have apps at our fingertips. Even social media giants and search engines like Google are investing to design features like app streaming for mobile users. It is predicted app interference would be so that eventually traditional websites would be totally wiped out. As apps are slowly replacing online websites, it is essential for the companies to develop apps for their brands.

Mobile optimization

Recently mobile has taken the internet world by storm. People now use mobile to browse internet more than laptop or desktop. Therefore, there is a huge demand of mobile-friendly websites and mobile apps. This trend is the latest development in the digital world. It is wise to invest on developing mobile-friendly websites and apps as it will increase the visibility of any brand among the users.

On-Page SEO

On-page SEO is not just content optimization, internal linking or improving site structure. There are some other factors that should be considered to keep your on-page SEO updated. Things like click-through rates, engagement, social signals and relevant content need to be considered. These are also kept in mind while ranking web pages by search engines. So, it is crucial to consider these factors in your optimization campaign.

In-the-Moment Content

Social media is all about “in-the-moment”. People are more interested in sharing live moments in social media. Recently, live streaming has become a fashion among the users. People shares live videos on social media. Facebook has recently introduced this feature. Periscope is the one of the most popular live streaming online site. Biggies like Snapchat and Instagram is also following the trend. In-the-moment content is one of the big revolutions in the social media platform. Every big social media companies are following the trend to attract more users to their sites.

Link Building

Link building is still going to make a mark in digital marketing. There are speculations that link building is no longer effective after the introduction of Penguin update as it has abandoned millions of websites. However, link building continues to be an effective SEO tool until the links are used by search engines for ranking web pages. Therefore, keep link building in your SEO list for better page rank.

Sell on Social Media Platforms

Social media sites provide an option to advertise and sell on their websites. Social media sites especially like Facebook and Pinterest have a “Buy Now” feature which enables the users to buy products directly on these sites. It is a great opportunity both for seller and buyers. Sellers easily get potential buyers without much effort and buyers get a hassle free buying experience. The trend is catching up slowly and more social media companies will adopt the concept in future.

Conclusion

Digital marketing domain is constantly evolving with new trends and technology every time.  Who knows concept like voice search and live streaming would be replaced by newer and even better technology.

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How To Maximize The SEO Value Of Your Website With Your Old Contents?

When it comes to optimizing a website for search engines, it becomes imperative to upload fresh, relevant, and high-quality content on a regular basis. Precisely, you keep creating new posts every day, your site develops piles of old contents, and the cycle continues.

But what happens with those tons of old posts? Do they really have any value after a couple of weeks of publishing?

The answer is ‘yes’, they can add to the SEO value of your website if identified, repurposed, and promoted the right way.

Ready to start your ‘hunt’ for the old contents with maximum potential? Check out the steps:

Conduct A Thorough Evaluation

Admit it. Not all of your website contents are equal in terms of providing value to your readers. So, how to proceed to be successful?

Well, audit before you extend. Thus, you will never miss the target.

Yes, you need to make a thorough audit of your website contents before extending their life. It is of utmost importance that you keep a close eye on your assets by reviewing your website in a regular manner. Not only to understand how well they are performing but also to evaluate which ones among them are ‘ripe’ enough for getting a ‘life extension’.

Following a systematic approach is essential to assess your old contents.

You will find some good old pieces that need to be restructured or updated in order to provide the best information to the readers. Some will need upgradation to become more relevant to your website.

And finally, there will be tons of pages with amazing past performance metrics that can be repurposed as well as promoted to expand your outreach. These are those ‘potential’ old contents that you need to consider for maximizing the SEO value of your website.

How? We will be discussing it in the next points.

Meanwhile, you should know what to do with the remaining contents that are up on your website but have outgrown their relevance to the readers in all ways. Set up and implement 301 redirects to take the visitors to fresh, relevant content and take the old pages down immediately.

Having only unique, informative, updated, and high-quality content on your website can improve your search rankings to a great extent. If some of your old contents are not adding value to your readers, keeping them live will be of no use.

Upgrade Your Old Contents

So, there are your old, ‘ripe’ contents that are all set to get a responsive and search engine-friendly makeover.

Ah, did we sound a little too pushy?

We are actually not, you see. What we wanted to point out is that the contents you have picked need to be reconsidered in order to make the best use of them.

Let’s dig a little deeper into the fact.

During the audit of your website content, you must have come across a number of posts that, some time ago, garnered quite a lot of attention. However, they lost their touch gradually as the interest of the readers dropped over time. Your focus will be to revive those ‘once-major-performers’ by updating or upgrading them as needed.

Spend time to review the past performance metrics of those pages and their contents as well. Then, invest some more time to upgrade them and gain competitive advantage. Here are the choices you can make:

  • Research and find out the most effective long-tail keywords for your posts and incorporate them into the content organically.
  • Restructure the existing content of the pages to reflect quality and freshness.
  • Include valuable information regarding latest trends and happenings
  • Cite enough data or statistics to support your arguments.
  • Use short and concise sub-headers to divide your contents into multiple sections.
  • Add eye-catching visuals to make your posts attractive.
  • Link to some rich contents created by pros on the same topic.

While keeping up the flow of fresh content on your website by upgrading the old ones, make sure that you do not change their URLs. This will maintain the seniority benefits of your posts and help you get the most out of your optimization efforts at the same time.

Endorse Your Upgraded Contents

Now, your old, ripe contents are ready to be ‘harvested’ and you should leave no stone unturned to reap the benefits.

Yes, you got it right. We are talking about the promotion of those evergreen assets in order to drive more and more traffic to them.

The reason is pretty simple.

You have repurposed the content, made it relevant, and brought it back to life. So, why don’t endorse it once more and regain the lost attention?

Explore a few ways to promote your repurposed contents:

  • Choose your preferred social media platforms, find the most suitable content format for each of them, make logical modifications to your content structures in order to feed the target audience, and post periodically
  • Create email campaigns and mention the links to your repurposed contents in them
  • Select a few specific topics, prepare a series of high-quality posts on each of them, and promote for target groups of audience accordingly
  • Atomize your long, text-heavy pieces of content into shorter versions, which are mostly optimized for different social channels

Though the increase in page views does not have a direct effect on the ranking of a website in SERPs, it can boost the organic social share to a huge extent. This is crucial to enhance the on-site engagement, which is certainly helpful for adding SEO value to the site indirectly.

Endorsing restructured contents will also keep people clicking around your site, thereby reducing your bounce rate drastically.

Wrapping It Up

Old yet powerful contents, if repurposed the right way, can live up to their potential and give your website some serious SEO values.  If you are yet to pay attention to your old ‘powerhouse’ of content, it is high time that you change your strategy.

Happy optimizing!

 

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All You Need To Know About Google’s ‘Possum’ Algorithm Update

Move over ‘Panda’, ‘Penguin’, ‘Pigeon’, ‘Hummingbird’, and other similar Google algorithm changes. It’s ‘Possum’ time!

Google has moved a step forward with its search engine algorithm and you must update yourself to uncover the recent local search ranking mystery. We have all the scoops on Google’s latest revision to its local algorithm update. Stay tuned.

So, What Is ‘Possum’?

Well, ‘Possum’ is the nickname of the massive local search engine algorithm update released by Google on September 1, 2016.

On that day, a huge change in local and map search results caught the sight of SEO pros, which was analyzed by them over a couple of subsequent weeks. It was revealed that lots of local business listings were filtered within the SERPs (Search Engine Results Pages) and they were not gone in reality. Phil Rozek from the local SEO community named it so as it seemed like the local search rankings are playing ‘possum’.

However, the most interesting part is, unlike all other massive search engine algorithm updates that were announced beforehand, it was a silent release by Google.

Significance Of ‘Possum’ Update

According to experts, Possum is the biggest Google algorithm update, which has shaken the things up in local search results since Pigeon in 2014. In fact, it has been said that no other Google update has rocked local SEO rankings like this one in a long time.

But what’s so significant about Possum?

It diversifies local search results, filters spam out and makes local listings more transparent as well as pertinent.

Possum was particularly intended to impact the local search results including the listings in 3-pack and Local Finder. If you have a location-specific business or you simply want to rank top for a keyword for a discrete region, you have to be aware of the update. Conversely, if the location is not your concern, it will not affect you at all.

Major Changes Induced By Possum Update

Even though a lot of fluctuations have happened in last few months, local SEO specialists have come up with the behavioral changes they have noticed in local search results based on the analysis of dozens of ranking reports.

Here are the changes the search engine giant has incurred through its Possum update:

  1. Ranking Advantage For Businesses Beyond The City Limits

Previously, it was a major pain for businesses located outside the city limits to appear in the Local Pack Search Results. A lot of local establishments with their services within major cities and the brick and mortar locations outside the perimeters found it enormously tough to get listings in local searches. In spite of putting all their efforts in getting highly optimized accounts, they were stuck in ‘ranking purgatory’.

Possum has fixed the issue by making the geographical proximity of a business a less important factor to get top ranking. Now, a business that is not within the physical limit of a city but close to it can experience a huge spike in ranking as the algorithm has been running a proximity test prior to preparing the listing.

  1. Filter Enhancement Based On Address And Affiliation

In local search, there are tons of businesses with multiple listings, which lead to the appearance of the same listing repeatedly in search results. Till the Possum update, Google used to detect such duplicate listings based on the phone numbers provided by the businesses or their domain names.

Now, Google has enhanced its local filters by adding two new dimensions – ‘address’ and ‘affiliation’ to them. It essentially means, if the physical addresses of multiple listings in the same category are similar, only the ‘best’ and the ‘most relevant’ one will be shown in search results whereas others will be filtered out.

However, Possum is not penalizing the other listings. Rather, it is simply working as an organic search algorithm to push other listings down lower in the SERPs and ensure a better user experience.

  1. Listings Made Sensitive To The Locations Of Searchers

The geographical locations of the searchers were never so crucial for ranking in local search results before the launch of Possum. Earlier, it was only the keywords or the search terms which influenced search results heavily, but now, as the latest algorithm has changed, the physical location of the searcher matters the most.

Google has decided to offer an outstanding search experience to the mobile community with the help of this location-sensitivity. It is now using IP addresses of the searchers to provide tailored search results and hence, it has become of utmost importance to set the right location in order to trigger the most accurate listings.

  1. Search Results Affected By Slight Keyword Variations

In the past, two different searches with almost similar terms used to yield same results in local searches. The scenario has changed these days as Google has turned finicky about even the slightest variations in search terms with Possum.

As the local listings have become extremely sensitive to keyword changes, the results are also varying widely for two slightly different search terms. So, make sure that you test and evaluate your Local SEO efforts by using multiple iterations of a particular key phrase and pick the one with the maximum search volume.

  1. Local Search Filter Precedence Over Organic Search Filter

Before the arrival of Possum, Google’s local search filter was dependent on its organic search filter. As a result, a lot of businesses, linked to certain websites which are filtered out from the organic results, were listed out from local search results.

The change in algorithm has separated local search filter from the organic search filter in order to facilitate its independent functionalities. Hence, businesses with poor listings in SERPs can now achieve good rankings in local search results.

Bottom Line

Possum has the power to alter the outcomes of your local marketing efforts completely, but the update is yet to be finished. So, keep an eye on the changes coming in future and review your local listings accordingly.

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10 SEO traps to avoid Google down-ranking in 2017

To keep your website more visible and competitive, you should know the latest 2017 tactics. In the past years, the SEO strategies, that used to ran better, have changed drastically. Google ranking has also undergone some severe changes, so as a website owner, you should be aware of the traps, that you should avoid to prevent Google down-ranking.

So here are 10 SEO traps you should avoid in 2017.

  1. Link Building

Link Building is very unnatural in SEO, so webmasters should avoid it. Any links, that intend to manipulate in ranking, are considered as violation of Google’s webmaster guidelines. Selling, buying or asking for links is alright, as long as you don’t violate Google’s webmaster guidelines. Therefore, the best way to ensure that you are not violating any rules is to review your current link building strategies, and check all outbound and inbound links to your website, so that your website is not penalized for wrong links and you are not going against the webmaster rules.

  1. Unfriendly mobile design

Mobile friendliness of a website is among Google’s top SEO ranking factors. Mobile friendly websites perform better, than websites that are not optimized for mobile users. Certain factors like, very small texts and links that are close together, hamper the user experience on mobile devices. Because of the increasing number of mobile users, it is important to create mobile friendly sites. You need to design your page in a way that caters to the mobile users. This will improve your site’s performance. Result in better conversion rates, and will improve your SEO ranking.

  1. Anchor Text

Exact match anchor text is equal to link building. Few years ago, the use of keywords as anchor texts, was considered as the easiest ways to get a higher ranking, but with Google’s Penguin Update, using an exact match anchor text, is seen as an act to manipulate search engine rankings. Abusing anchor texts can be considered as over-optimization, and can get you penalized. If you really want to use anchor texts, you can use a few links that use a variety of anchor text links and some major keywords.

  1. Targeting some specific pages

A good link profile is among the most important SEO ranking factors. Google has even brought algorithm changes to improve search results quality and filter out bad linking schemes. To ensure that you have a good link profile, you should perform link evaluation by using your Google Webmaster account.

  1. Low site user engagement

Engaging visitors in your website is a very big challenge. Low user engagement leads to lower search engine rankings. Some of the factors that affect your Google search results rankings are; page views, time on sites, and bounce rates. You can improve your user site engagement by looking at the preferences of the targeted audience and gaining insights of the visitors’ behavior. You can use A/B testing to optimize your website for better user engagement. This method is about using two similar but slightly different designs to determine which design results in the most clicks and conversions and appeals to your targeted user. Then you can find out the choices that appeal most to your target audience, like fonts, colors, and word choices. And then you can apply them to your website, to increase the user engagement.

  1. Poor user experience

Google considers the experience the users have while visiting your website. A bad user experience can dramatically damage your search engine ranking. If the visitor quickly leaves your site and goes to the search results page again, then it means that the user did not find, whatever he was looking for. Then it’s a red flag for your search engine ranking. You need to make your website visually appealing, with an easy navigation and having high quality content, so that the user stays on your website for a longer time.

  1. Use of Interstitial ads

Interstitial ads are full screen ads, which cover the screen space completely. Recently, Google has announced that, it will start punishing sites that use interstitial ads. It will downgrade the rankings of websites that use interstitial apps.  Apps which feature interstitial ads prevent the users from going through the content and information of the website. The users have to search for tiny buttons to close the popups.

  1. Low quality content

Unique content is a great way to optimize your website for search engines. However the content should also be useful and valuable to visitors. By avoiding low quality content, you can get better user experience and higher search engine rankings. Readers prefer content that are informative and are relevant to the topic. The Google Panda update is finding about thin content, which is inappropriate. The examples of thin content are, thin affiliate pages, copied content from other sources, automatically generated content and doorway pages. You should focus on creating unique content, which would help and impress the visitors.

  1. Mishandling reconsideration requests

Once you have made the necessary changes to your website, Google will allow you to send a reconsideration request. This process helps you in revoking any manual action, which has been taken against you. But several websites misuse these reconsideration requests, and start violating the guidelines after the penalty is revoked. Repeated misuse of reconsideration requests, can lead to straight refusal of your reconsideration requests in the future. So don’t misuse such opportunities.

  1. Lacking fresh content

The two important factors, that are important to maintain and raise your search engine rankings in 2017, are fresh and original content. You should show your visitors what you are capable of, by presenting a wide variety content, which addresses their queries. Consistently updating your content, will act as an active factor to rank higher in Google. Fresh and relevant content is a splendid way to build a good user engagement.

Creating a website is easy, but maintaining it in the competitive market is very difficult. While going through these traps, you should plan your SEO strategies, accordingly, so as to remain in the safe side.

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How to prepare for SEO (Search Engine Optimization) in 2017

Search Engine Optimization is among the most dynamic fields and the world of SEO changes at a lightning speed. You should always stay ahead of the curve and optimize your website for the future happenings. This will result in superior user experiences for your users and protect you against penalties from other major search engines. SEO is a game, where you have to stay one step ahead of your competitors.

So here are some important factors, to keep in mind while preparing for SEO in 2017.

  1. Quality is important than quantity

Few years ago, all one needed was to have some content on the page, but now that trend has changed, with Google’s algorithms adjusting to better accounts to satisfy the interests of the searchers. If the customer is not satisfied with your answers, then he is going to return to the search engine results page, to find some better answers. According to Search Ranking Factors survey, page-level keyword and content-based features are the 3rd most influential ranking factors behind page-level and domain-level links. The quality should be original, the content should be high-quality, well-researched, and the page should provide the user enjoyable experience.

  1. Rise of Accelerated Mobile Pages (AMPs)

AMPs are an open source protocol, which allows the webmasters to create pages that are capable of loading almost instantly on mobile devices. Some simple structural changes can make your site four times faster. Google has already started favouring sites that have switched over to AMPs. So in 2017, switching over to AMPs is the best thing to do.

  1. Multimedia Optimization

In 2017, the trend is to move beyond words, and realise the fact that content is a multimedia effort. This includes regular site contents, blog posts, infographics, videos, podcasts, eBooks images, case studies and many more. Expanding your content creation, leads to two advantages. First it increases user engagement. As different people have different preferences, some may prefer to watch YouTube videos, while some may prefer to load an eBook and read it. Second advantage is that, it allows you to repurpose content. It makes your content visually appealing.

  1. Online Presence Optimization

In 2017, search engines will have a lot of changes, like, improvements to image/voice search, emphasising on topics rather than keywords and many more. According to search ranking factors survey, mobile friendliness will matter more in 2017, thus surpassing the traditional search methods. So your SEO strategy, should align with the ways, the users are searching now. And that is why; it is called as online search optimization. It’s essential to have clean, thoughtful, organised, brand-appropriate presence everywhere.

  1. Personal Branding

In 2017, personal branding will become a SEO secret weapon. Personal branding enables you to have time securing guest posts, building user trust, and bringing in more traffic to your website.

In 2017, in order to be in the race, you have to take proactive approach to reformulate your SEO strategy, focusing on providing high quality consistent products, which will ultimately ensure more success.

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Domain Name and SEO – A Complete Guide

Domain Name is the face of your business and your address on the internet. Choosing the right domain name is important and also to choose the domain that will also help you to get a better SEO rank. When you are running a business, a strong online presence is very important to move your business to the next level and SEO is one important factor that helps you to achieve that. The impact that a domain name does to your SEO rankings has changed a lot in the last couple of years, so choosing a domain name should be done carefully and after considering a lot of factors, that am going to explain later in the article. So let’s see the factors that need to be considered before choosing a domain name.

Never Choose Exact Match Domains (EMD)

Exact Match domains were the hot keywords in SEO strategy a few years back, where every website was named as exact match keywords related to their business. For ex, if your business is all about New York Car Rentals, then choosing an Exact Match Domain Name (EMD) like www.newyorkcarrentals.com was a great strategy. And anyone searching for New York Car rentals, your domain name will appear on top of the rankings, so all you need is to just spend a couple of bucks to buy and EMD and you are right on top of Google Search Engine rankings without worrying about quality content, back links or any SEO strategy. After a lot of complaints has been made with google, it changed its algorithm with an update called exact match domain update, where it would not rank domains based on EMD’s, but with other factors including quality content, back links and better organic SEO strategies.

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Choose Your Domain Name Extension Wisely

Another important factor that affects your rankings is your domain name extension. If your business deals with only local customers or products, then you should always think about going for country based domain names like .us, .uk or .in, as these country domains rank higher in local results than other domain name extensions. Say for ex, you have a local shoe store chain in a city and doesn’t deal with any international customers, then it is always better to .us or .in than using .net or .org. But if your business deals with both local as well as international customers then you can use the .com domain extension. But still, many large e-commerce sites like Amazon own both .com and country based domain name extensions like amazon.in for dealing with Indian customers.

Is Your Domain Name Memorable?

The shorter the domain name, the more the people can remember it easily. According to many analysis made by SEO experts, a domain should be no longer than 15 characters.  Most of the social media platforms like Facebook allow only a maximum of 15 characters for displaying your domain names and search engines too have limited to displaying URL’s within 15 characters only. So if you choose more than 15 characters, then your website URL will not be properly displayed in search engine rankings.

Target Keywords – What are they?

Keywords don’t play any big role in SEO for websites, as Google has updated its algorithm as many people started using keywords in their domain names and also went to the extent of using EMD’s for domain names. But when your website grows in stature and popularity, Google will automatically link your keywords with your brand.

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Let’s take for ex: Go to google and type in the text “apple”, the results you’ll find would be astonishing, as you can’t find any result that concerns with the fruit apple, but brings all information related the company Apple. But Google follows the brand signals of a website like their traffic to the website, social accounts, have actual employees work for your company, real contact information etc.

Characters Used in Your Domain Name

Yes, the characters you choose to represent your domain name also has some effect in increasing or decreasing your search engine rankings. You are free to use all kinds of alphabets, numerals or special characters while choosing a domain name. But when you choose any special characters, your domain name will become less visible when compared to domain name with alphabets and numbers. Using hyphens in domain names should also need to be avoided, as domain names without hyphens are most preferred than domains with hyphens.

Buying a Domain Name from Others?

If you are buying a domain name, you should be very careful and do a complete check for the domain history. If the domain has been blacklisted by the search engines, then it would be of no use buying the domain and wasting your money. Also, the age of the domain also has some substantial effects on the ranking results. Old domains are ranked higher than new domains. So go for a complete review and buy a domain that is clean with the search engines and also an aged domain.

Conclusion

Hope the information presented above would help to answer a lot of questions regarding choosing the right domain name for your business. Domain name is the key for your internet presence and also the most important factor that will help you succeed in the online world. Take your time to choose the right domain name that caters properly to all the SEO protocols.

Once you’ve chosen the perfect domain name for your business, hope for the best and work hard on updating proper content, back links and with regular updates, you can be sure that your conversion rates will get doubled in the future. Internet marketing is the future for every business and without an SEO supported domain name, you can’t think of getting anywhere close to success.