Digital Marketers

Joe Pulizzi, Content Marketing’s Best-Known Evangelist

There are times, when you find yourself in murky waters, especially if you are an entrepreneur.

Joe Pulizzi, the self-styled content marketing evangelist also found himself in deep trouble just three years after he launched his own content marketing business.

He has narrated this incident in his article A Content Marketing Love Letter. It was the year 2010 that Pulizzi hit the lowest phase in his life. He had started his content marketing business barely 2.5 years earlier in 2007.

He was making money, but he was losing more money in the process. One day, he lost his major client. It was quite a grief as Joe had personally worked very hard and provided valuable content and qualified leads to them, but, the client stopped hiring his services.

In a daze of shock and grief, he called up the client and received the final word about the divorce. Running a business in the incubation period is not easy; especially when the fund flow is not good.

The incident frustrated him and it took a lot of time for him to recover. Failure can slowly overtake you and make you numb.

When he looks back at that incident today, it seems silly. He was down but not out and literally it was not the end of the world. But when you are “into the scene”, it appears as if it’s the end. He started thinking about going back to his full-time job.

After a few days, he was back on track and realized that one should not make any decisions during an emotional outburst.

But, when one of the doors closes another better one opens for you. He soon received an email from one of his subscribers asking him to act as a content marketing consultant.

This was the beginning of his career as content marketing consultant and never looked back after this episode.

His client actually made him a true content marketing evangelist and leader in the industry by asking him to offer training to their staffers —Asking questions like why there is not a single content marketing conference or event—The question which led to the birth of Content Marketing World, the biggest content marketing conference in the world.

The client also expressed their desire of buying content marketing research material and tips on content creation and distribution.

The bulb of “Content marketing Institute” switched “on” his mind.

On his cocktail napkin, he scribbled a few words and expressed his resolution to start a leading online portal on content marketing, a magazine and the largest content marketing event across the globe.

Only six months following this incident, in May 2010, Content Marketing Institute came into existence. The concept soon became a success. The success was incredible.

Content marketing is a buzzword today and it is known as one of the most effective ways to engage your audiences and promote your business online. Content marketing is also recognized as one of the most assured ways to rank higher on Google and other search engines.

Content Marketing Strategy | Joe Pulizzi

The birth of an evangelist who introduced content marketing
Before 2008, hardly anyone knew about content marketing. Joe Pulizzi may not be the person who coined this term, but he is the one who first started using the term content marketing publicly and popularized it way back in 2001.

Joe Pulizzi prefers to call himself a content marketing evangelist. He is also a renowned author, speaker, entrepreneur, and podcaster.

Content Marketing Institute (CMI)
Joe Pulizzi is the founder of Content Marketing Institute (CMI), which is a leading resource for content marketing. It is his dream venture and it functions as an education and training organization on the subject. CMI has been acquired by UBM, a prominent events and media company based in UK, in 2016.

Content Marketing World, the biggest content marketing event 

CMI conducts Content Marketing World, which is considered the biggest content marketing event across the globe. It attracts thousands of visitors including entrepreneurs, content marketers, digital marketers and media barons.

Books  and Awards

Joe Pulizzi won the John Caldwell Lifetime Achievement Award for the year 2014. The award was given by the Content Council.

Joe Pulizzi has authored numerous books that include Epic Content Marketing, which became an international bestseller. It has also been named as the Five Must Read Business Books of 2013 by Fortune Magazine.

Apart from the unprecedented success of his book Epic Content Marketing, he wrote four more books viz. Get Content Get Customers, Managing Content Marketing, Content Inc., and Killing Marketing. Killing Marketing is his latest book and it was first published in 2017. Content Inc. has also been an international bestseller since 2015.

Personal branding and Pulizzi’s obsession with orange color

Pulizzi loves orange color and he is always seen wearing orange shirts and tees. He is so obsessed with orange color that the theme of the Content Marketing Institute’s website, its logo and also the banners of Content Marketing World is orange.

His entrepreneurial achievements

Pulizzi has founded many startups that include Content Marketing Institute, which is one of the most prominent educational and training resources for businesses and individuals interested in content marketing. It is also recognized as one of the fastest growing business media companies by Inc. magazine in the year 2015. In Cleveland, Ohio, CMI hosts world’s largest content marketing event marketed as Content Marketing World.

Consulting services

Joe Pulizzi started using the word content marketing when nobody even knew about it. Today, it is the fastest growing digital marketing industry.  Many big brands such as HP, LinkedIn, AT&T, Gates Foundation and Petco etc. avail CMI’s consulting services for their projects. CMI is currently being run by UBM, a London based media company.

Public speaking

Joe Pulizzi is considered an authority in content marketing and that’s the reason he is a highly respected person as a keynote speaker. He has delivered his speeches about content marketing in more than 400 locations worldwide.

He has spoken at major global events and leadership summits. He is also invited to speak about content and digital marketing at the events conducted by leading brands such as Oracle, General Motors, Nestle, DuPont, HP and Dell etc.

Blogging

Joe Pulizzi’s blog is also considered highly influential globally. People refer to his blog to know the latest insights, strategies and content marketing trends across the world.

Social media

Pulizzi is a social media influencer and is active on LinkedIn etc. He also writes for Entrepreneur.com magazine.

Podcasting

Joe Pulizzi is a great podcaster as well. According to the basic principles of content marketing, content should be produced in the formats that are loved by the audiences. Because of the time constraints, many people love to listen to podcasts while driving or even working at their desks. It makes podcasts very popular and emerging form of content. This is one of the reasons why Joe Pulizzi did not ignore this important content format. He runs two podcasts viz. Content Inc. and This Old Marketing. Both of his podcasts are highly popular.

Net worth

There is no reliable data available on the web about the net worth of Joe Pulizzi, but his venture CMI was sold for $17.6 million in 2016.

The best advice from Joe Pulizzi

Go through the gems of advice from Pulizzi below:

  1. Focus all your efforts on to building a loyal audience and you will be able to sell them whatever you want. You can build it easily using the content niche related to your field of business.
  2. Sit with at least five customers or prospects every month and talk to them. You’ll get brilliant ideas and inspiration for your content.
  3. The two things that differentiate the successful from the unsuccessful are — patience and vision. All depends on your thinking. If you think small, you will see small results.
  4. It’s much better to experiment and fail, then not doing anything and succeeding.
  5. Start helping others as soon as you can. This is the yardstick that will dictate your success.
  6. If you want to build a business for the long term, build a community and create content around their needs.
    Courtesy: Inc. Magazine

Final words Joe Pulizzi is not just an entrepreneur; but he is also a thought leader and a teacher. He is loved across the planet for his unique and innovative ideas. If you want to learn content marketing, subscribe to his blog on CMI.

Follow him on Twitter

You can follow Pulizzi on Twitter on his handle @JoePulizzi.

Affiliate Marketers

Jeremy Schoemaker: How to Achieve the Life of Your Dreams

Ever been disappointed with your job?

We’re pretty sure that rhymes with almost all of us.

We fear the uncertainty of the haunting term ‘unemployment’.

If you’re familiar with such a situation, this story is definitely for you.

Even if you’re not, the idea of earning an eight figures salary is irresistible.

So keep on reading!

The story here is the journey of a man from the phase of unemployment to making an eight figures salary.

And not only this, he married the women of her dreams and gets to spend a lot of time with his children, all while earning millions every year.

Sounds like a fairytale?

It is the real-life story of multiple award winning blogger Jeremy Schoemaker.  

From Unemployment to 8-Figure

Born to a teacher and a factory worker, Jeremy grew up in Illinois in the year 1974.

He was raised in an ordinary family, except being walloped by obesity at the age of 14.

He was already 300 pounds by the age of 14 and faced the rejection of various teams and friends in high school.

Things were pretty rough for Jeremy back then. He got the first glimpse of technology only in 1987 when his mom bought him an Apple computer.

Like all other teenagers, Jeremy got hooked to his new device as it his escape to an entirely new life. He played a few games on the computer, wrote a couple of programs and explored the fascinating world of online.

But one thing young Jeremy did not know for sure was what to do with his passion!

Soon, after completing high school, he started selling appliances at a local company. It was then that a customer came in with not the usual intent of buying devices, but to offer Jeremy a job.

It turned out that lady owned an Internet Service Provider company and knew that Jeremy was good at computers. She also offered him a dollar more per hour, than at what he was working back then. Not much to the surprise, Jeremy Schoemaker took the job.

In the next few months, he learnt incredible things about the Internet. Jeremy Schoemaker recalls that it was one of the most exceptional learning experiences of his life. However, after a few years, he decided to quit his job and go back to college to get a degree.

Seldom did Jeremy knew that he would end up making a Macintosh gaming site that would draw calls from companies who wanted to advertise on the website and invest their marketing money on it. It was a life changing experience. But, this isn’t how Jeremy Schoemaker made an eight figures salary!

Soon the dotcom crashed, and Jeremy had to spend every single penny paying bills. He was in debts, excessively overweight, smoking two packs of cigarette every day and figuring what to do with his life.

This happened until a zealous girl inspired Jeremy (who’s now his wife), and he finally decided to set up his blog ShoeMoney.com

Jeremy’s Income Report

Jeremy started his journey to skyrocketing his revenue (which is eight figures primarily), right in 2003 with his blog ShoeMoney.com. He also took his ringtone company NextPimp to an unprecedented level.

It was a nothing less than a dream when Jeremy received a $130,000 cheque from Google AdSense for a month.

It was more money than he made in his entire 10-year career.

Jeremy later launched AuctionAds, an eBay affiliate marketing service that won multiple awards.

His blog has been named as the best affiliate marketing blog and has been ranking in the top 50 of the Technorati’s list.

His monthly income report, published on his blog ShoeMoney.com is a detailed insight for people so that they understand the effect of each action that he takes on his income.

Jeremy Schoemaker Keynote at Affiliate Summit West 2012

Here are 5 Proven Tips From Jeremy

Jeremy Schoemaker’s journey to achieving success has been through a lot of ups and downs that includes conquering fears and fighting the battle of resistance arising within oneself.

His top tips from will help you achieve your dream in life and make money far more money via blogging than you could do with your regular job.

Embrace new Trends

One of Jeremy’s greatest tips for emergent bloggers and enthusiasts is to embrace new trends.

Jeremy was a regular computer enthusiast, but his passion for digging deep and exploring into the further never ended.

He took new opportunities and never missed a chance to learn something new.

To capitalise on the opportunities, one must keep on embracing new trends and discover opportunities within them.

Exploit your opportunities

As you embrace new trends, stick to your course and exploit your opportunities, because that’s when you discover new potential for levelling up your business. Jeremy Schoemaker calls it the Coke Theory.

His point is that if you’re selling coke, why to restrict yourself to it. You can also capitalise on opportunities and sell diet coke, flavour coke, cherry coke etc. and earn profits from them as well.

Believe in what you know

Jeremy focussed on his core or primary skills which were marketing for SMG and then managing the backend, which was a secondary skill. Later he invested in a professionally done design and continued to focus on his primary ability.

And it’s nothing new. If you want to explore opportunities and make them work for real, take time to focus on something that you phenomenally know.

Focus on small changes

The saying goes, ‘Little drops of water make the mighty ocean’.

Focus on the little aspects of your marketing and do not be afraid to experiment with them.

Once you have base traffic and engagement built, small changes can help you earn significant revenue.

Consider the placement of your ad, your design, CTA etc. and record the difference in response.

Keep an eye on the significant revenue

Jeremy Schoemaker highlights that little changes made to your blog help in driving significant revenue for your business.

Recurring subscriptions, affiliate marketing, changing the placement of banners and CTA etc.

Keep a close eye on how these responses impact your revenue. If things don’t work, you can always go back.

With his inspirational story and tips, Jeremy Schoemaker inspires people and young bloggers never to curb their desire to learn something new and experiment with it.

After all the best way to succeed and earn big is to put your learnings to action and watch the results skyrocket!

Authors

Meera Kothand – Story of An Accidental Entrepreneur

Meera Kothand is an email marketing strategist and Amazon’s bestselling author.

She considers herself as an accidental entrepreneur.

Her Journey is really inspiring from crashing her own site (and not getting a single customer) to an email marketing and blogging influencer.

She has been featured on Smart Blogger, Marketing Profs, YFS, Addicted 2 Success and several other sites.

Her specialty: simplifying marketing strategy with no-fluff, direct and actionable advice with a smattering of tough love.

Her work helped thousands of bloggers and marketers.

Let’s read the story of this accidental entrepreneur.

Who’s Meera? Read Her Own Words

I was never the kid at the lemonade stand.

I was never one of those people who said that they always knew they wanted to be an entrepreneur.

No one in my family owns a business.

You went to college and got a job. That was the norm.

I never had an entrepreneurial bone in my body.

So naturally, I had loads of self doubt when I started.

Should I bother?

Am I wasting my time? Is it worth it?

Would people think my writing’s lame.

It was and still is a process getting over my assumptions and limiting beliefs.

But there are a couple of things that I did right from the start and this has helped me to this day.

  1. Being very clear about what my brand was about
  2. Nurturing an email list from Day 1.
  3. Being budget conscious but willing to invest in education and tools appropriate for my stage of growth.
  4. Thinking of systems from the start

A focus on these things helped me grow an audience and attract new audiences via word of mouth.

At the same time it allowed me to stay focused and now fall prey to distraction and shiny object syndrome.

I gave a lot of importance to systems even before I fully comprehended what they were about. That has helped me tremendously as well.

I don’t necessarily feel like I’ve reached a certain level of success. Yes, I’ve surpassed my expectations of what I originally thought possible but I’m not moving toward a destination.

I’m fascinated by online marketing and I want to try new strategies and tools….to see how they work and if they didn’t why or why now.

So growth and success is more of a journey and this mindset makes me show up everyday.

How To Grow Your Email List

Books Written By Meera

  1. The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells 
  2. But I’m Not An Expert!: Go from newbie to expert and radically skyrocket your influence without feeling like a fraud 
  3. Your First 100: How to Get Your First 100 Repeat Customers (and Loyal, Raving Fans) Buying Your Digital Products Without Sleazy Marketing or Selling Your Soul
  4. CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals 

What Her Readers Are Saying

“Meera’s content is one of the best in the blogging & digital marketing industry – the amount of useful information she gives is remarkable. I also love how authentic and helpful she is.” – — Raelyn Tan

“Email marketing can be so confusing for online entrepreneurs. Meera Kothand makes it easy.”- Isabelle

“The first time I came across her site I literally read EVERY post all in one sitting – and they’re all crazy in depth posts – but it didn’t matter because I was hooked! She knows marketing is about the people as much as it is the product.” – Yuri Gibson

Meera’s Email Marketing and Blogging Tips

Here are some golden tips from Meera:

  1. Start your email list immediately

When should I start my email list?

Are you still thinking it?

She strongly suggests you to start your list from the day one your blog or site goes live.

If you have already launched your blog and haven’t started building email list.

Start it IMMEDIATELY.

Email list is something you own.

It’s an asset.

Email helps you to build a pattern of trust with your readers. Once you build trust with your subscribers, they are more likely to buy from you.

  1. Republish your content

Do you think that Google will hate if you republish your content?

Republishing means duplicacy and it will hurt SEO?

There’s nothing bad to republish your content on Medium and other popular sites which have a larger audience base.

You just have to do make some changes: Tweak the title and add new images – And you’re good to go.

  1. Always send a welcome email to new subscribers

Every website owner or blogger must send welcome email or welcome series (series of 3-4 emails) when someone first joins your email list.

This is the most overlooked aspect of email marketing.

A welcome email simply means ‘roll out the red carpet’ for your subscribers when they first sign up.

  1. Your writing should make an impact

As a blogger or writer, always think what you can bring to the table.

What value you can provide to your readers and your every blog post should make an impact, Show your unique voice to the world and you can do it by writing every day.

Insider Tips from Meera’s Newsletters (You won’t find anywhere)

  1. Be clear about how you’re using content

How do I get enough content for my blog as well as email?

If you’re having this on your mind, it likely means you don’t have a proper content strategy in place.

What is each content channel for?

We’ve all come across the word funnel right?

There’s a top, middle and end of the funnel.

The reason a funnel tapers or narrows at the end is because only a fraction of your email list will become buyers at any one point in time.

Your content moves people further down the funnel. But every stage of your funnel has a goal.

The top attracts readers and entices them to become subscribers.

The middle is where you nurture subscribers to become buyers.

This is where email plays a crucial role.

  1. Squash the temptation to move on to the ‘next thing’

People shelving perfectly good products because they were disappointed with sales…or they were bored with it…or they think no one wanted it.

You’re not building a product. You’re building a marketing asset….something that’s going to be a part of your brand.

Sales is always a symptom of some other problem.

Is the message of your product confusing?

Do you need to reframe the problem?

Any product needs a few iterations before you get the messaging correct. So don’t shelve it without giving it a chance.

  1. Write your mission statement

What do you want for your readers?

What impact or change do you want to bring for their life?

Every single content and product on your website should work at fulfilling your core message.

Think of it like an assembly line in a factory.

Your content, products, messages cumulate and work their way towards bringing your customer or reader to that desired change or outcome at the end of the assembly line.

Fun Facts About Meera

  • Meera used to write fiction and actually won first prize in an international writing contest. She said that she can’t imagine to write fiction again.
  • She has always been the nerd who sits in the first row in class.
  • She love coffee with milk and milk chocolates.
  • She lives in Singapore with her husband, daughter, and parents.

Affiliate Marketers

Pat Flynn – A Guy Who Built A Million Dollar Business From Almost Nothing

Pat Flynn, Founder of Smart Passive Income and one of best affiliate marketers.

He teaches you proven hacks for running an online business and how to generate passive income.

Pat has an inspiring story who lost his job and then built a million dollar business.

Enjoy his story.

LEED Exam Aspirant to an Entrepreneur

Pat Flynn had planned to be an architect since the day when he was a straight-A high school student.

After graduating magna cum laude from UC Berkeley, he got a job with a renowned architectural firm in the Bay Area, where he became one of the youngest people ever to become job captain.

Three months later, Pat lost his job. Pat had even gone the extra mile to become accredited in Leadership in Energy and Environment Design (LEED), a professional credential that proves mastery in the highly specialized areas of green building.

LEED exam has only about 30% pass rate.

The time when he was preparing for the Test, he created a website to keep himself organized and make it easy for him to cross link and access his resources and notes from wherever he happened to be, because he had to travel for work.

In 2008, he passed the exam with high marks and he got promoted.

He thought, I’ve passed the LEED exam and he must create something that people could use to pass the exam. He went to his site that he created during the preparation period and optimize the website. He started spending hours engaging with people and answering their questions.

Pat compiled the information that was on his website in organized and easier to read and added charts. He created an ebook. He put a graphic on the sidebar of his website, a little description, a paypal button and priced at $19.99. He ended up generating $7908.55 that month which has two and half times more than his architecture income.

There were few ups and downs, but from that day Pat’s income grew month after month. He became LEED exam expert because no one else was providing the help people were seeking.

Soon, people started asking about how he has built his site and business. So he launched SmartPassiveIncome.com, a site where he could document everything he has learned about starting an online business.

Right around the time, Pat’s earnings show a striking upward inflection point. He started talking to the negative comments and turned them into his fans.

How Pat Flynn Made His First $3 Million In Passive Income

In 2009, he started a YouTube channel and in 2010, he launched the smart passive income podcast. He started speaking in public events. His self published book was a Wall Street Journal bestseller.

Today, Pat’s passion for architecture and design was surpassed by his passion for helping others.

If Pat Flynn can make a stellar income off a website dedicated to helping people pass an exam only a few people have ever heard of, you can also do it. Dig deep into what you know best and love most, and start creating content around it.

How to Make Passive Income Online (3 Legit Models From Someone Who Made $5+ Million Online)   

Pat Flynn Income Report

December 2017 Monthly Income Report

 

 

 

 

 

 

 

 

 

 

 

 

 

December 2016 Monthly Income Report

 

 

 

 

 

 

 

 

 

 

 

 

 

(Source – https://www.smartpassiveincome.com/income-reports/)

Pat’s Advice for Affiliate Marketers

  1. Recommend products you’re familiar with

You must remember one thing when promoting a product or service that you don’t own: Only recommend products/services that you’re familiar with and that you’ve used before. And if are not sure about the product that It can help your audience, Never promote it. Your audience trust you and you have to keep this trust.

You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

  1. Be honest and open with your audience

Be honest and open with your audience that you’re sharing an affiliate link. Let them know you will earn a commission if they use it. It will make your audience understand that you’re honest, and a number of people will seek out your affiliate links to pay you back for the value you’ve already provided to them.

  1. Create a resource page

You must create an information and beautiful resource page because your audience lands on a helpful page where you have curated all of the top and most helpful products/tools, services, books, etc. that you’ve mentioned on your website. The one thing that you must remember is: keep all of the products you curate on your resource page up to date.

  1. Build relationship with product owners

Have you become an affiliate for a product/service? Reach out to the owner and start conversation and build a fruitful relationship with them. What you can do? You can feature the product owner in a blog post, interview, or your podcast. It will help your audience to learn more about the product.

Takeaways from Pat’s Insider Newsletters

  1. Create online courses to serve your audience

it’s no secret that online courses are one of my best methods for serving a niche audience. With courses, you get to use a wide variety of teaching methods to take your audience on an awesome, in-depth learning journey on a specific topic.

And the benefits of online courses don’t stop there! They also let you foster a deeply engaged community around the course subject, all while charging a premium price for a quality learning experience that can help you generate passive income.

  1. One important skill you must learn: Writing a Copy

One of the most important skills in online business that you need to master is . . .  You may ask. “What!?” I’m talking about writing copy. Email copy. Marketing copy. Sales copy.

Any written words that you write and your audience reads. The words you write are as important as a podcast, as important as if you were standing right in front of your customers. And in terms of monetizing, in terms of the success of any product or course launches, writing solid sales copy is everything. Copy can make or break the success of your business. It’s that powerful.

  1. Optimize ABOUT page

If you’re like most people, you set up your ABOUT page of your website once in the beginning, and then never really go back to it. The same goes with any social media bios that you may have, too.

Pat recommends going back and optimizing it because a well thought out about page is a great opportunity to get more subscribers and potentially even build super fans. And if you check your analytics, you’ll see there are people visiting that page.

  1. Freelancing is a quick way to make money

Freelancing is charging for a skill that you have that someone else needs. It’s definitely not passive income, but it’s income that can come in faster than building an audience or creating a product from scratch, and personally I feel it’s an awesome gateway to your own business where you can later take yourself out of the equation, but still have the business run on its own.

Pat’s Books and Courses

Let Go

Will It Fly: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money

Smart from Scratch: How to Find a Winning Business Idea & Land Your First Customer

Power-Up Podcasting: A Step-By-Step Course to Launch a Successful Podcast that Gets Found and Grows Your Online Brand

Build Your Own Brand A Free 5-Day Challenge to Help You Build a Brand and Website You Can Be Proud Of

1•2•3 Affiliate Marketing

Fun Facts About Pat Flynn

  • Pat plays the trumpet.
  • His favorite Movie is “Back to the Future” and Book “Ready Player One”
  • His favorite game is Star Wars Battlefront

Follow the blueprint Pat’s story provides: Go deep, go niche, and offer real value in the form of information or entertainment.

Affiliate Marketers

Matthew Woodward: An Award-Winning Blogger and Affiliate Marketer

How many bloggers do you know are earning a seven figures salary?

We’re sure by now you’re probably thinking that I’m crazy.

But that’s okay!

This is because the most common myth prevailing among us is that blogging might be a part-time hobby, but dreaming and making incredible money out of it is nearly impossible.

Here’s something for you.

One of the world’s most popular multiple award-winning blogger and affiliate marketer Matthew Woodward is making a seven figures money with his blog.

In this article, you’ll know about his inspiring journey and how he has been able to achieve so much, all with his blogs.

Just Discover and Embrace folks!

Incredible Story of Matthew Woodward

Just like any other passionate gaming enthusiast, who are hooked to games as soon as they discover the world of the Internet, Matthew started his journey online at the age of 13 with writing reviews of online games for a website called Nintendo Files.

Gradually, his love for writing and playing games grew fierce, and it was then that he decided to create a community website that encouraged people to post short videos of their best gaming action online.

As time passed by, Matthew started digging deep into the world of the Internet, as any other teenager would have.

He could do some stupendous online gaming tricks such as firing a 360 no scope in a multiplayer first-person shooter game, out of the selective few.

Matthew messed around with blogs and likes and other digital elements. But one thing he did not know back then, was how to make money from the Internet!

Soon, the passion turned out to be a great career path for Matthew. He got an opportunity to work as a head of online marketing and soon began leading campaigns for world’s most famous companies such as Samsung, Motorola, Asda, Tesco, and Orange.

He was successful back then working with one of Europe’s largest distributor. But the immutable nature of the corporate world forced Matthew to pursue something of his own.

Something he could work for passionately!

Working for himself, without any restrictions and boundaries has helped Matthew Woodward discover a lot about the Internet and expand his skillset like never before.

He’s been on his own for the past three years and has ranked in more than 40 websites.

He’s also passionate about SEO and looks forward to challenging situations that come up with Google’s algorithm change.

For him, it is not a fearful thing, preferably something to be conquered!

How To Start A Blog The RIGHT WAY With 7 Figure Blogger Matthew Woodward

Achievements and Accomplishments

Starting as a budding blogger at the age of 15, Matthew has a successful corporate career with global brands for 6-7 years. And then he took a leap of faith to start his affiliate blog matthewwoodward.co.uk and became a blog entrepreneur.

He started with 2000 visitors and an income of $600.

In the subsequent months, his traffic increased to 4500 than 6000, growing exponentially from there.

Now he has ranked in more than 40 websites and is earning a seven figures income.

You can also read his features articles on entrepreneur, Inc, TNW, Yahoo Finance, Moz, QuickSprout, KissMetrics, Unbounce, B2B community etc.

What People are saying about Matthew

Matthew Woodward’s advice and insight are always spot on. My business has literally made hundreds of thousands of dollars (and our clients have as well!) thanks to his advice.  Our company has greatly benefited from his blog and we look forward to each post. Keep up the great work! – Andrew Stickel

Matt is without a doubt one of the smartest cookies in the box. His detailed tutorials and passion for perfection have given me the platform to help grow my business! – Stuart Jewson

I was able to double organic traffic
Hi Matt, Your online tutorials are quite easy to follow and replicate. I was able to double the organic traffic in many of my clients’ websites relatively easy in very short time. Keep up the good work. – George Papatheodorou

Its refreshing to have a 100% ethical, honest & knowledgeable leader to learn from Matt, I love your attention to detail and straight-shooting nature. It is a well known fact that due to the massive potential income, plus the draw card of working anywhere, that many ‘shady’ people are drawn to our industry. It is super refreshing to have a 100% ethical, honest and knowledgeable leader to learn from. Keep it up, you are an example of what is good in our industry. – Colin Klinkert

Matthew’s Income Report

Matthew Woodward publishes a blog income report every month that mentions his key earnings and spends from the month.

But I’m sure you’re wondering, what is in it for you?

Matthew also writes about what all did he do exactly in the month to achieve that income.

The breakdown of his income provides full transparency and analysis into the blog traffic with effective strategies so that the users can learn what to do and what not for the success of their blog.

Here are his last three years’ income reports:

(Source – https://www.matthewwoodward.co.uk/income-reports/)

That offers a lot of quality learning!

Matthew’s Wonderful Lessons for Affiliate Marketers

A man who started like any other digital enthusiast and discovered his way to become one of the most successful self-made affiliate marketers has a lot to offer to his readers.

He is leveraging his knowledge and expertise to help people grow successful and earn more than they could have ever imagined.

Here are Matthew Woodward’s top lessons for affiliate marketers:

  • Anything you think will benefit your Readers

If you’re worried about where to start writing and how to make money out of it, then Matthew Woodward suggests writing anything that you could probably think.

Suppose you’re reading a book or using an application or a hard product such as shampoo.

Why not be a part of your book’s affiliate programs and share your experience with your users?

Do you use an application that can change the life or at least benefit your audiences in some way or the other? Become an affiliate for them.

Similarly, if you look around, you could find more than a couple of things that could that you’re using and probably others would too.

Write a blog post about them and share it on your blog. You can also present that particular product available to buy for your audience.

Guess what? While your audience doesn’t have to shed a single penny from their pockets, the person owning the product will pay you commision for running an affiliate program for them.

And you? You’re a winner either way!

  • Don’t get caught, Renounce that you’re an affiliate

Matthew Woodward emphasises on transparency as the key to affiliate marketing.

Especially when you’re starting new, make people aware that you’re an affiliate.

While selling on platforms such as Amazon, make sure that you list your affiliate tag on one page.

Matthew Woodward advises affiliate marketers to create a single disclaimer page, this way you’re completely transparent, even if your customers are not eyeing it on all of your pages.

The first step to enter the world of affiliate marketing is to sign up to the right programs.

Find the products that you like, because when you write about them, you will be interested.

You can start with simple Google searches such as ‘[brand name] affiliate program’ etc.

Once, you’re done selecting your products, sign up to an authentic marketplace such as Amazon that helps you make even more commissions.

  • Dig deep to find all the opportunities

Matthew Woodward’s inspirational journey throws immense light on how one can expand their skill set by digging deep into the online world.

Unless and until you passionately focus on the task of actively engaging your readers, you will not be able to make a mark for yourself.

Start by finding your audience’s pain points and looking for products that will help them.

Try to think about the different stages of a problem such as getting started, making progress, adding finishing touches etc.

Find what works for your audience and then create a post around it.

  • Focus on Your Content First

The content creation is the most important thing. Don’t about traffic, backlinks or anything else until you have got content nailed.

Always try and focus on building valuable content that helps people and solves problems.

When a new visitor comes to your blog and you are helping him/her through your content, it creates a relationship between you and the reader.

They needed help, you helped them, it’s beautiful.

Marketing Tools Matthew Recommends

  • Active Campaign – Email Marketing Tool
  • ClickMagic – Link Manager
  • Edgar – Social Media Scheduling
  • Grammarly – Grammer Check
  • Heap Analytics – Web and Mobile Analytics
  • Infusionsoft – Email marketing tool
  • Ninja Outreach – Blogger Outreach
  • Pocket – Save Favorite content
  • SumoMe – Internet Marketing
  • Thrive Leads – Email Opt-in
  • Yesware – Email Tool for sales

Matthew Woodward is a great treasure when it comes to affiliate blogging and marketing.

He has accomplished a lot in his niche, all with his desire to learn and explore.

And now, with the medium of his blog, he is leveraging his knowledge and skill set to help all people who aspire to earn significantly through their blog.

Digital Marketers

Jeff Bullas: From a Broken Man to #1 Global Content Marketing Influencer

Jeff Bullas is a speaker, entrepreneur, and founder of Jeff Bullas blog (an award winning blog) which receives more than 20 million visitors in a year.

It looks like a fairytale, but it didn’t happen overnight.

Jeff Bullas’ story inspires you and pull yourself up.

Are you ready to know Jeff?

Let’s start…

Struggle and Journey to Success

Just ten years ago, Jeff was going through a divorce, $50000 in debt, shutting down a business, and unemployed… He was broke. His life was a mess.

Then he started reading books and blog posts on digital marketing. The knowledge he gained here inspired him to take action and do something.

He bought a domain name just in $10 (probably the best investment of his life) and started blogging about social media and its growth.

He gave his soul and heart to every blog post he wrote.

After six months, his efforts showed up and his blog was listed in Social Media Examiner’s Top 10 Social Media Blogs.

And after that, he never looked back.

Today, Jeff’s blog has 25 million readers and more than 600, 000 social media followers.

That’s crazy!

The mission of Jeff Bullas is simple and specific: “How to win at business and life in a digital world”.

And his blog is fulfilling the mission by helping entrepreneurs and bloggers.

Jeff is someone who didn’t give up and won over the depression. He started a successful blog and turned this into a profitable business.

Aspiring bloggers and entrepreneurs can learn so much from this guy.

“Our beliefs about what we are and what we can be precisely determine what we can be” ― Tony Robbins

Jeff Bullas Interview: How He Became Top Social Media Influencer

Achievements and Accomplishments Of Jeff Bullas

Here are some achievements of Jeff Bullas:

  • Jeff Bullas was featured on Forbes as a “Top 20 Influencer of Chief Marketing Officers 2018”
  • Jeff Bullas is ranked #1 in Global content marketing influencer list for 2018. (Source)
  • Forbes listed him as one of the Top 20 influencer’s of CMO’s 2017.
  • Ranked by Apollo Research in the “Top 20 Influencers of Digital Marketers in the USA” – 2016. (Source)
  • Onalytica listed him as the #1 content marketing influencer in 2015 and 2016.
  • bizHUMM ranked him as world’s number #1 business blogger.
  • Tools and Books Jeff Recommend

 

Here are favorite tools of Jeff that will help in your journey:

  • Blue Host – Web Hosting
  • WordPress – Publishing Platform
  • Themeforest – Web Design
  • Google Analytics – Analytics
  • Yoast SEO and SEMrush – SEO needs
  • BuzzSumo – Content Promotion
  • Sumo and Constant Contact – Website Conversions
  • Constant Contact  – Email Marketing

 

Here are some books that inspired Jeff and he recommends these to entrepreneurs and bloggers:

  • The 4 Hour Work Week by Tim Ferris
  • The Element by Ken Robinson
  • Made to Stick by Chip Heath & Dan Heath
  • On Writing by Stephen King
  • ReWork by Jason Fried
  • Start With Why by Simon Sinek
  • The New Rules of Marketing and PR by David Scott
  • The Millionaire Messenger by Brendon Burchard
  • The War Of Art by Steven Pressfield
  • Permission Marketing by Seth Godin

Jeff Bullas Speaking Showreel

Jeff Bullas Advice For Bloggers

1. Give Free Stuff

Give away free content that adds value to readers’ lives “until it hurts” and they will love you and become your loyal fans. If you want them to become your subscriber, you have to convince them by providing free valuable stuff.

2. Blogging is a Long Term Game

Blogging is a long-term game that needs your commitment and persistence. The biggest reason a blog fails is: Lack of Persistence. Most bloggers give up too soon when they don’t get initial success. You have to give your efforts and time to make it a source of revenue.

3. Produce Awesome Content

Want to make people read your articles? Write a compelling headline that encourages people to read the rest of the article. Your article should be inspiring, educational and awesome that people want to share it with their network. Write and publish articles regularly.

4. Leverage the Power of LinkedIn

Use the power of LinkedIn. Optimize your LinkedIn profile and add your blog link to your profile. Start posing the question on LinkedIn and answer with a relevant answer (Links to your blog post link).

5. Don’t Forget Email

Don’t make the mistake to avoid email marketing. Email marketing is one of the most effective marketing channels out there. It can help you to nurture your potentials and convert them into your loyal customers. Convert your website visitors into your subscribers and keep communicating them to build a relationship with them.

Here are Some Fun Facts

  • Teenage Jeff was passionate about sports and reading books.
  • Steve Jobs is the role model of Jeff Bullas.
  • Jeff started out as a teacher and moved into the sales and marketing industry.
  • Jeff self-published his first book: “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media”

Golden Advice Directly From Jeff Bullas’ Email Newsletters

1. Your Course Should Deliver What You Promise

Is it really possible to build a hugely successful business and career creating and selling courses?

Absolutely.

Online learning alone is already a 160 billion dollar per year industry, projected to grow to 286 billion by 2023.

We’re currently seeing higher education and many other education options fail (including a lot of underwhelming online courses).

And if you don’t want your course to be lumped into that category, then your students have to achieve the results that you promise.

Courses that provide a learning transformation are going to thrive, and those that don’t are going to disappear – as all bad products eventually do.

2. Leverage and Scale Your Knowledge

Knowledge is power.

Right?

Not really…

It’s what you do with the knowledge that’s so valuable.

Sadly, more and more college graduates can’t really do the jobs they studied for. They lack the skills that employers value and often have little to show for their knowledge but a ton of debt.

The opportunities that higher education is supposed to create are rapidly disappearing.

3. Don’t wait, Start Your Journey Now

I’m sure you’ve heard the famous quote, “Don’t let the fear of striking out keep you from playing the game.”― Babe Ruth

With this quote in mind, I wanted to encourage you to go ahead and start…

Start your blogging journey because I know it will be a journey worth following.

Don’t forget, I was in your shoes, and I couldn’t be happier that I took the leap back in 2009 and started my blogging journey.

4. How to Pick Your Blog Name

Let’s pick out your blog name!

I hope you saw my last email where I told you about my journey to start my blog.

The biggest excuse most people have for not getting started on a blog is that they can’t pick out a name for their blog. They let this discourage them from taking that next step.

However, I want to help you brainstorm some ideas, through my own experience.

Here are 5 best practices when it comes to naming your blog:

  • Make the name evergreen
  • Check for domain availability and conflict
  • Ensure that your blog title resonates with what your ideal reader holds near and dear.
  • Repeat the new name out loud a couple of times, make the best, the most educated decision you can and move forward with faith.
  • Make a decision an start blogging!

 

5. Content Upgrades to Build Email List

If you’re growing an email list and NOT using content upgrades, you’re missing out on 50% of your potential subscribers.

That’s right.

Here are the average Email opt-in conversion rate numbers:

  • Popups: 3%
  • Ribbon overlays: 3%
  • Welcome gate: 5%
  • Content upgrades: 60%

Did you notice that last metric?

SIXTY percent!

Famous Bloggers

Jon Morrow: How to counterpunch life

Jon Morrow is a household name in the world of blogging.

He’s the founder of Smart Blogger (Formerly Boost Blog Traffic).

If you’re someone who’s serious about writing, Jon’s prodigious and phenomenal wisdom can help you to become a prolific writer and profitable blogger.

Jon Morrow is the master of storytelling and his blog posts could make anyone emotional. – Neil Patel

People call him the unstoppable, and today, we’re going to share his story here. Enjoy!

Early Life and Disease!

Pat was heartbroken when the doctors said that his one-year-old infant wouldn’t live past two years.

But she refused to take any of it.

She along with the team of specialists fought to keep the little Jonathan alive, who now is one of the most successful bloggers and the founder of Smart Blogger.

Jon Morrow was diagnosed with spinal muscular dystrophy at the age of one when his mother Pat grew alarmed at her toddler’s condition.

Little Jon wasn’t crawling so she took him to the doctor, like any other parent.

The doctors identified the syndrome and told Pat that Jon would get repeated Pneumonia and eventually die.

After all, SMD or spinal muscular dystrophy Type 1 was a syndrome that would make Jon would weaker as he grew old of age.

The prayers of Pat and combined effects of doctors did save Jon, only after he fought Pneumonia 16 times and grew to be one of the oldest people on the planet with muscular dystrophy.

Jon credits this miracle of life to his mother who fought for him like a warrior and slept endless nights beside him on a hospital chair.

Growing up Jon graduated his high school with a remarkable performance at an early age of 16.

Blogging Journey After the Crash

The atrocities of Jon Morrow’s life did not stop even after he grew up.

After battling from muscular dystrophy, seldom did he knew that he would have to suffer from a significant hit from a car that merely crashed into him at 85 miles per hour.

Jon’s legs were broken in 14 pieces, yet his strong will chose not to give up and he moved on from that incident.

The first three months after the crash were the toughest where all he could think of was enduring the pain and proceeding with his life hereafter.

But this incident turned out to be a significant turning point in his life where he decided to quit whatever he was doing hitherto and start writing.

This wild decision of selling everything he had and locking himself for a month just to read, write and engage with other bloggers, helped him channelize his real potential and achieve what he has today.

But this was just the beginning to Jon Morrow’s story.

An Unstoppable Entrepreneur with A Strong Voice

With a complete month of introspecting and discovering blogging, Jom Morrow started with gathering 2000+ visitors on a daily basis on his blog ‘On Marketing’.

Soon he was contacted to be the associate editor at world’s most popular blog CopyBlogger.

From the beginning of his life, Jon had to fight to be heard. This further pushed the zest within him to work heart and soul all by means of speaking.

Gradually, Jon decided to move to paradise and make money that paid more than just his medical bills.

He wanted to take care of his family and live a life where he would not have to worry about money every now and then.

Finally, he moved to Mexico and started a business where he could help people.

And that’s how Jon Morrow bought his father a car and became an established entrepreneur with Smart Blogger.

Jon Morrow’s Top 6 Tips to Boost Your Blog Traffic

Accomplishments and Projects

His works can be read on reputed blogs such as Copy Blogger, ProBlogger, KissMetrics, Penelope Trunk and most valuable Smart Blogger.

Every moment of his life is research, and he dedicates it to helping people achieve success through the means of writing.

His work with these blogs has garnered more than 200 million page views and $50 million in revenue.

The popularity of Smart Blogger has skyrocketed since its launch in 2012.

The latest projects of Jon Morrow include the blog ‘Unstoppable Me’ that was launched in 2016 and went viral with its most engaging post ‘7 Life Lessons from a Guy Who Can’t Move Anything but His Face.’

Jon Morrow’s accomplishments are infinite, but the most impressive remains his ability never to give up.

5 Life Lessons You Can Learn From Jon

Ever wondered what’s inside the mind of a genius? Jon Morrow is an inspiration to all budding bloggers, Here are five life lessons that you can learn from him:

There is tremendous power in pain

Sooner or later life throws up punches at you to knock you down. And all that matters is how well do you take the hit.

You may fall down, but it is about the ability to bounce back.

Jon stresses the fact that if you’re feeling pain or depression in life, it is because you were not prepared for the suffering.

He advises increasing the tolerance level of pain systematically so that your rate of success can be directly proportional to your pain.

The mystery of survival

How do you survive in a world that is trying to knock you down every second with an endless competition?  

Jon shifted his focus away from the difficulties of life.

He accepted the situations that could not be changed. And that’s what one must do.

People often assume acceptance as a weakness, but it is the opposite in life.

Acceptance is acknowledgment and helps you create a plan for the future.

In other words, it is a victory.

Counterpunch difficulties

The art of counterpunching is directly inspired by boxing. What do you do when the opponent strikes you? You evade and prepare a counter punch, and that’s the only way to win.

The moment your opponent strikes you, they let their guards down, and that’s when you have the best opportunity to attack.

When it comes to the boxing ring of life, whenever there is a time of hardships, there is an equal action-packed opportunity trapped underneath.  

All you need is to look for that deliberate counterpunch. No matter how bad situations are, there is always a way to turn it into an opportunity. And that’s what you must be looking at.

Finding self-courage

After all that punches and smashes life presents, how does one find the motivation to get up?

We’ve all read that getting up is the most critical aspect of winning over life, but the question is where to find that courage that keeps you moving forward?

Whenever you find something scaring you, think of something that could scare you even more.

And it does not mean at all to sink your entire life in fear but instead, do crazy things that you want to do instead of doing nothing at all.

Turn fear into the fuel that keeps your aspirations burning.

Never Give up

Jon Morrow’s mom made him whisper these words almost every day before going to sleep. And it was ‘Never Never give up.’

Sooner or later in life, we reach the saturation point where the pain becomes unbearable and quitting is the easiest option.

You might feel poor and hurt and unlucky and what not! But remind yourself that you’re not.

The greatest gifts that you’ve got is that you’re still breathing, and that’s all you need for a power-packed comeback.

Believe when you say, “I NEVER GIVE UP.”

Jon Morrow’s Writing Advice for Bloggers

  1. Pre-launch page

Before you start your blog, you must put a coming soon page. This coming soon page can help you to build your email list. It’s better than nothing.

  1. Offer a Freebie as Content Upgrade

If you want your readers to become your blog subscribers, you have to offer them something valuable.

A Freebie. It can be a checklist, ebook, white paper, a video, a free report, or anything else that is valuable.

Put your freebie in the header of your blog.

  1. Build Relationships with Influencers on Social Media

Create a list of popular bloggers, podcasters, and best-selling authors, and public speakers in your niche.

Now, it’s time to stalk them.

Know more about them and build a relationship with each and every influencer on your list.

Subscribe their blog/podcast and follow them on social media channels. Share their content and pay attention to what they’re sharing.

  1. Write Every day

Serious bloggers don’t take breaks.

They write every day.

No matter what.

It doesn’t matter what’s going in their life, It doesn’t matter if they’re sad or inspired.

They write.

If you want people to take your blogging seriously, become one.

Treat your writing like a job, not something you do in your spare time.

  1. Do Guest Blogging

Guest blogging is one of the most fruitful strategies for new bloggers.

It will help you to build a credibility and other popular bloggers will start noticing you.

Find out the popular blogs in your niche (who accept guest posts), read their guidelines, and send them a short pitch offering your post idea and a short synopsis.

Jon Morrow’s Best Loved Quotes

  1. “I’ve written because it fulfilled me. Maybe it paid off the mortgage on the house and got the kids through college, but those things were on the side – I did it for the buzz… I did it for the pure joy of the thing.”
  2. “Writing isn’t about making money, getting famous, getting dates, getting laid, or making friends. In the end, it’s about enriching the lives of those who will read your work, and enriching your own life, as well.”
  3. “If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.”
  4. “Put your desk in the corner, and every time you sit down there to write, remind yourself why it isn’t in the middle of the room. Life isn’t a support system for art. It’s the other way around.”
  5. “Write with the door closed, and rewrite with the door open.”

Jon Morrow sets a quintessential example to people who decide to give up with little austerity in life. With his treasure, all you require to do in life even if the naysayers try to knock you down. After all, its one of the wisest lessons from the guy who can’t move anything but his face.

Digital Marketers

Larry Kim, An Engineer Turned Entrepreneur And The Richest PPC Expert

Larry Kim is an engineering graduate. After the completion of his electrical engineering program from University of Waterloo, Canada, he started working for a software company.

It was during the dotcom bubble, when software companies were mushrooming everywhere. He tried to cash in on the opportunity and launched his own software development agency.

As a business owner, he kept himself restricted to search engine marketing activities and later on he decided to develop his own software for SEM (Search Engine Marketing) to make the entire process easier.

Extraordinary success
Larry Kim also enjoys the status of very rare entrepreneurs, who have succeeded beyond the wild guesses of anyone.

He has not only succeeded in running an early stage startup that became one of the most successful businesses in the United States, which grossed more than $30 million in revenue in 2016.

Larry Kim’s company has more than 120 employees and thousands of satisfied customers.

Larry Kim actually decided to develop software to help customers with PPC advertising and keyword management. The software also helped him in his SEO Consulting work, but in the course of time, it turned out that the software business was more valuable than his consulting venture. So, he focused on to building his new company with venture capital.

The Top 10 Online Advertising Strategies & Trends of 2017 | Larry Kim

Early shock – When more than a dozen investors rejected his proposal for funding

When Kim launched WordStream, he felt that developing software is like building a railroad. It needs time and enormous money. At the time, he had no cash.

So, he visited many venture capitalists, but no one agreed to invest in his venture. The reason cited was that Kim’s project was not well planned and it was just an idea of a kid, with no team, no customers and no product.

Later on, he took the VCs advice seriously and started working on a product. He used his consulting revenues to hire software engineers and marketers.

He asked them to produce a robust software program to help clients with search engine marketing.

Once the product was ready, he approached the venture capitalists again and they were surprised to find him come back.

This time Kim was able to convince them. He impressed them with his seriousness and passionate approach towards the project. He got instant funding and some of his projects started running soon after. The rest is history.

Impressive experience working in paid advertising  

The total Ad-spend on PPC and Google AdWords that he has analyzed so far is estimated to be near $10 billion.

It is obvious that when you work on such large volumes, you must have acquired valuable insights and knowledge. Larry Kim loves to share his knowledge through his blog and also through his keynote speeches at different forums.

Launch of WordStream

Larry prefers to call him a second generation search ecosystem professional. He doesn’t think that he is an established authority in this field.

Larry Kim founded WordStream, his flagship search marketing company in the year 2007.

There goes an interesting story related to WordStream. Kim actually started working on his website’s Adword account, at a Watertown Panera, because he used to get free Wi-Fi services in the area.

At present Kim’s company has around 250 employees and more than 10, 000 customers.

The company is based in Boston and its hottest product is a software program designed to assist businesses and individuals to market themselves on global platforms such as Google and Facebook.

It has earned him around $500 million in revenues. As you know, Kim is said to be an expert in Pay per Click advertising.

His voice on how products can be sold, what types of products can be sold on the Internet and how to capture the attention of your online audiences makes him an authority in his field.

Personally he loves photography, drones and crazy hacks.

Just one year after the launch of WordStream in 2008, he stopped working as a CEO of the company and switched to marketing and product management and started working as the chief technology officer in the company.

Larry Kim Keynote at Affiliate Summit East 2017

WordStream as a TurboTax of paid advertising

According to Kim, online advertising is governed by mathematics and it involves lots of calculations related to conversion rates and cost per click. It has more to do with data and science.

The USP of WordStream is that it works exactly like the taxation software TurboTax of Intuit as it provides you step-by-step instructions on how to proceed.

Be smart and generate thousands of clicks from just $50

Kim is known for his expertise in the field of search engine marketing. He says that sometimes even a small amount of Ad spend such as $50 can lead to generate tens of thousands of clicks and many unexplored opportunities like getting valuable air-time on TV and radio.

Kim’s tips

Kim further says that he has personally run several such campaigns. He says that if the spend is used smartly it can lead to viral effects.

Every entrepreneur has some extraordinary skills and according to Kim his greatest skill is his ability to use different software systems and discover the tricks, techniques, loopholes, and strategies that can appeal to the masses to generate amazing results.

How to gain more traction on social media
Kim says that even the funny pizza images and emojis can lead to more engagement as compared to plane tweets.

Kim’s tips
Kim says that if you want to gain more traction from Twitter, use Emojis.

His secret of traffic – valuable tips

Every successful entrepreneur is a successful and popular blogger as well and Kim is not an exception.  He has his strong presence on social media.

His WordStream blog attracts around 1 million visitors every month.

According to Kim, such huge traffic on his website comes because of the valuable ideas and tips he provides.

People want to learn secrets
Kim says that people like to know the secrets and when he discusses unusual search functions on Facebook that brought results based on unusual signals such as factors including but not limited to user profile and the posts that they had they have liked in the past.

Kim’s tips
Kim says marketing is all about sharing secrets and it makes you an influencer. People get addicted to your brand if you become an influencer.

Personal life
Kim is married and lives in Cambridge with his wife and a small kid. He loves to spend his leisure time doing photography using a small drone. He has flown his drone for more than hundred times without causing any damage or injury to anyone. He loves his hobby because it allows him to unwind view the world with a different perspective.

Authors

Ten Phases Of Keith Johnson’s Terrific Career Journey to “Senior Technical Writer”

In 1985, Keith Johnson was asked what he was going to do at college besides just going to classes, by an upper classman.

Keith replied “I am not sure”.

The upper classman said, “Come and work on the student newspaper. We need writers.”

Keith replied “I do not know how to write.” The upperclassman said “No worries. I will teach you.” And he did.

For the next three years, Keith Johnson served his college community as regular newspaper writer and then News Editor of the Willamette Collegian.

That was Step #1 of Keith’s professional path.

In 1992, Keith, after completing an IBM-certified course of study in computing, got a job in Southern Brazil at the International School of Curitiba as computer teacher.

Step #2 in his professional journey

In this position, Keith learned to teach, train, troubleshoot, fix computer hardware and software, and more. He eventually began to develop software on his own, using the C programming language, to create programs for the Microsoft Windows platform. That was Step #2 of Keith’s professional path.

Step #3

In 1996, Keith was hired by Rene Perez and Associates in Miami, Florida, as a technical writer.

In Brazil, as both a trainer and programmer, he had to learn how to document the development and use of computer software.

RPA recognized Keith’s skill and for the next several years, Keith documented the company’s passenger revenue accounting and purchasing, maintenance, and inventory software for aviation clients.

Step #4

In 2000, Keith was hired by Star Media Corporation and became the trainer of its wireless division.

This division had created a Wireless Internet Server (WIS) and Keith traveled to Latin America to train field workers how to manage and repair this server.

Keith used his Portuguese and Spanish language skills during this professional tenure.

Step #5

In 2005, Keith completed his Master’s of Science in Education degree at Nova Southeastern University.

Both Technical Writing and Software Training, in his view, were professional “education” paths, so formal studies in this area would become most helpful.

Step #6

In 2008, Keith was hired by Qpay, located in North Miami Beach, Florida to become its Technical Writer/Trainer.

The company had created electronic payment software for emerging telecoms like MetroPCS, Sprint, T-Mobile, and Cricket Wireless.

Each client needed user guides and training videos, and this is what Keith worked on for the next six years.

Keith was well-respected by all employees at Qpay and was able to become a Subject Matter Expert (SME) for executives at times because of his thorough platform knowledge.

Step #7

In 2014, Keith wrote his first commercial technology book called “The Google Productivity Guide”, which shows users unfamiliar with the Google platform how to take advantage of the company’s many free resources – Search, Blogger, Translate, Gmail, Hangouts, and more.

The book sold very well in its first three months at Amazon.com.

Step #8

In 2016, Keith wrote his second commercial technology book called “Windows 10 for Seniors and Beginners”, which shows users unfamiliar with Microsoft Windows 10 how to navigate the Operating System.

The book sold well over a year’s time and received many positive reviews at Amazon.com.

Step #9

In 2017, Keith was hired by First Global Capital in Hallandale Beach, Florida to become its Senior Technical Writer.

Keith wrote complete user guides for regular and admin users of the company’s Investor and Sales portals.

Keith also composed training manuals for the company’s employees on how to use RingCentral for Meetings and Salesforce for Sales/Prospecting.

Hiring Chief Operations Officer and Vice President, Steve Bernardone says of Keith at LinkedIn: “Keith is a great listener who strives to understand both the project and the audience. Keith is also an expert in training users through a patient and diligent demeanor.”

Step #10

Finally, two months ago, Keith composed his latest and greatest technology book that is now live at Amazon.com in both paperback and kindle formats. Its title is “365 Technical Writing Tips.”

In this book, Keith details tools, resources, insights, strategies, observations, lessons learned, and more about the process of writing technical documents.

The book is not just for Tech Writers, he says. Rather, the book is for all writers, and especially those working with technical content.

Since writing this book, Keith has been featured on three webinars and reviews of “365 Technical Writing Tips” will be out soon by chapters of the Society for Technical Communications in India and the USA.

Keith believes his book can positively impact writers everywhere.

It took Keith twenty years to earn the professional title of Senior Technical Writer.

He started his career in the third world earning a very modest salary and learned on the side while holding numerous jobs and still taking care of his family.

Keith Johnson is a Senior Technical Writer because it gives him a chance to serve the world as an Educator.

Keith says “it is one thing just to record or document something. It is another thing to learn, write, and educate your reader(s) in your document.”

Keith believes strongly in the saying of the American Philosopher John Dewey: “Education is not preparation for life. Education is life itself.”

So, the lesson you can learn from Keith’s amazing career journey is — Hard-work and education is the key to success – both financial and personal.

Digital Marketers

Brian Dean, a Digital Nomad, Who Is Respected Globally For His Advice on SEO

While searching for proven and actionable SEO advice on the Internet, you might have stumbled across Backlinko.

Backlinko is among the most reputed and authentic websites that provide effective tips about SEO and that is probably why marketers from fortune 500 companies such as Pepsico, Amazon, Samsung and Apple subscribe to Backlinko’s newsletter.

Brian Dean is the founder of Backlinko, a website which always comes on the first page of Google, when you type any keyword related to backlinks or SEO in the search field. It makes Brian Dean an authority in the field of SEO.

However, just like other successful entrepreneurs, Brian Dean didn’t get success in one shot. He has had his fair share of failures before he tasted his first success.

He is a strong advocate of ethical SEO practices and hates black-hat strategies.

Nomadic lifestyle   

He doesn’t stay at one place and live the life of a digital nomad. He has lived in many countries such as Cambodia, Thailand, Japan, Spain, and Turkey. Currently, he is living in Germany.

He is also an extremely popular blogger at Backlinko. In an interview, he disclosed that it had been a long journey before he ultimately acquired near leadership tag in the field of SEO.

Career story

Brian Dean wasn’t in the field of SEO from the beginning. In 2010, Brian Dean was working as a freelance writer and living in Phnom Penh, Cambodia.

He was also promoting a few websites and working hard to bring them on top of search engine result pages.

In the meantime, his major client, who used to offer him writing assignments, suddenly laid him off. He fired other writers as well. His site was probably hit by Google Panda Algorithm update.

As a result of the layoff, Dean’s income dropped from $6, 000 per month to just $500. He then decided to launch an SEO agency in Cambodia. Luck smiled on him and he got two clients within a matter of days.

At present, he doesn’t do any freelancing or SEO. However, he is majorly occupied with offering consulting services to many clients. He also keeps himself busy with promoting his authority site and Backlinko.

From Ph.D. Candidate To SEO Guru: Brian Dean Of Backlinko Reveals How He Achieved SEO Success

Challenges of working as a digital nomad

Dean feels awesome working as a digital nomad, but he admits that it can be tough and there can be some major downsides to his nomadic lifestyle.

You might frequently face the Internet connectivity issues even though Internet has reached almost every place on the planet.

At other times, you may also face difficulty in finding a quiet place to work. As he works without a team, often he has to bear the responsibility of everything that goes wrong.

But the rewards of working solo outweigh the downsides and so he wants to remain a digital nomad, even though he is an established entrepreneur now.

Expertise in SEO

As far as expertise in his field is concerned even the most professional marketers and seasoned professionals turn to him to get proven SEO advice.

According to INC magazine, Dean is an expert SEO professional, who knows what he is preaching because he lives it in real life and tests it every day.

Education and work history

Dean didn’t plan to become an SEO professional. He graduated from the University of Rhode Island with a degree in nutrition and his master’s degree from Tufts in the same subject.

He was planning to make a career in academics and work as a professor. So, he applied for a PhD program from Purdue, but he didn’t enjoy that and decided to discontinue his studies.

He wanted to do work as a dietitian, but in 2008-09, the economy was badly hit by the biggest recession of the century.

He got the inspiration to become an entrepreneur from the book “The 4-Hour Work Week” by Tim Ferriss.

Tim Ferriss’s book motivated him to create his own information products and he decided to start it with an ebook.

Dean also grabbed a full-time job as a dietitian, but it was interfering with his ebook business. So, he decided to leverage Elance, which is a platform to hire freelancers, and started hiring content writers.

But, he wasn’t happy with the quality delivered by those writers and then he decided to write for the clients on Elance.

This was the beginning of his career in writing and SEO. He was still far from a “4-hour work week” but he successfully managed to pay for his bills.

It was difficult to manage multiple clients at Elance, so he stopped working at the platform and decided to focus solely on writing for Livestrong, one of his major clients.

At that time, niche websites were a major trend and he created content for around 150 such websites. These were one page websites and it was the tipping point, when his interest started growing in SEO.

These niche websites were used to divert traffic to some other websites, acted as affiliate sites or generated revenue from Google AdSense.

Lots of blackhat strategies were in fashion those days and people used spamming to create backlinks along with highly keyword-stuffed content to rank on top.

At that time, even the people who didn’t like blackhat strategies such as Brian Dean were affected by a major Google algorithm update known as Panda. It targeted spammers and black-hat SEO.

Later on, he realized that his sites were penalized not because of spamming, but because of his choice of sites.  He chose a lot of crappy sites, which offered no value to the visitor.

He learnt a lot from his Google Panda experience and decided to enter the world of SEO. He launched his own agency. He also launched Backlinko as a blog site to support his agency in 2013.

Backlinko currently attracts some 2, 60, 000 wizards visits and 50% of this traffic are return visitors.

Dean’s advice for entrepreneurs who fail

According to Dean, failure is quite common among successful entrepreneurs. He admits that he also failed many times and it got worse because he decided to get back on track again without questioning his choice of the project.

So he advises young entrepreneurs to sit down after every failure and introspect as to why they failed. If you honestly question yourself as to why you failed, you will find success quicker and faster.

Dean’s Best Advice for Content Writers

Formatting is an important element of writing that differentiates between content that gets most eyeballs from the content that go unnoticed. This is also very important for SEO.

Your content should be easy to read and understand. It should be visually appealing as well.

Here are Dean’s top three tips to make your content outshine your competition.

  1. Write short introductions. Keep your introductions extremely short. Don’t begin with a story, people may find it boring in the beginning. Just tell them in brief what you are going to discuss in your article.
  2. 1-2 sentence paragraphs. There is a noticeable difference between print version formatting vs. the web content formatting. On the web, people loveone-sentence paragraphs. The readability of your content will likely hit the roof, if you follow this principle.
  3. Bucket brigades. There are some phrases that generate the interest of the reader. For example, when you write ‘here’s the hack that will save you hundreds of dollars,’ the reader gets super excited to read further. Use bucket brigades sparingly in your long form articles.