Blog

ULTIMATE SIMPLE TIPS FOR OPTIMIZING PINTEREST PINS FOR SEO

Pinterest allows one to organize and share media in terms of videos and images around the web. The images uploaded are called pins and may be arranged into pin boards which may be customized and themed and followed by other users who may also like or repin the content shared by their fellow users. These simple tips may be used to optimize the pins for SEO.

  1. Optimize profile

You ought to improve your profile by making fine adjustments to it before you begin pinning. Hand in hand with this is a choice of a nice username that is right and reflective of the content you intend to share. It should be clear, memorable and most importantly it should be able to describe you or how you intend to come out as. This also applies on your actual profile name since it is how you will be identified on the platform.

  1. Optimize boards

Appealing and neatly organized boards are what you should aim for. The titles should be present and as clear as the images should be. You should think like other users when organizing your pins. As much as you may want to add a clever and funny topic think about what the other users are likely to search for in their search entries.  To get a large audience means your pins rankings will improve. Thus you should optimize your titles to make them more discoverable by other users.

Your presence on pinterest should get strong and successful if this is applied.

  1. Optimize pins

Each of your pin is a direct representation of your profile so it is important to optimize them in a thorough manner. Use high quality images and be descriptive as this will further enable your pins to be discovered by the search engines. You can use two images for your pin but more than four images would appear rather crowded so avoid that. You should also go for taller pins since vertically upright pins look better on mobile phones. The amount of text on an image should be minimized to ensure it can easily be read mobile screens.

  1. Focus on descriptions

This is in relation torepining; pins with less captivating descriptions are unlikely to get repined. The descriptions should be thoughtful and specific to help the users find the image they are looking for when they search for it. Your description should be adequate and detailed with a natural flow that is not forced.

  1. Avoid hashtags

What counts is the descriptions and the inclusions of most likely used search words and so you should avoid just dropping hashtags in a haste. The necessity of hashtags on your pin is rather low if on a scale level.

  1. Do keyword research

Performing extended searches will help you to discover the right keywords for your pins. Search on how pinterest works and what users mainly use. Search and note what results top the lists, organization of pins and boards. This will guide you on the general comprehension of the platform as a whole. Find out the keywords that are relevant to your pins and what keywords are automatically suggested when you are searching. You can also analyze the most popular pins and get ideas on how to make your own pins classic and better.

  1. Consider mobile pinterest

Most people have gone from the desktop and are now using the mobile pinterest version. You may want to switch to this in order to have the same experiences as most users. There is a larger number of audience using mobile searching since it is rather convenient compared to other options. Actually more than seventy five percent of pinterest usage takes place on phones and tablets and pinterest is trying to make the mobile platform more and more functional.

These tips will favorably make your pins famous and you will get a large following in the shortest of time. The likes and repins will ultimately increase also and you will in turn get the self-fulfillment you have been missing and motivation to continue uploading images to advertise or inform people in the same easy setup.

 

Blog

5 Local Business SEO Tips to Rank Higher

Most local businesses depend on local customers in terms of market. SEO boosts and widens your marketing range if you are available online through Search Engine Results Page (SERPs). Your website showing in the search results is what really counts since it means a bigger audience and thus more potential customers. The following are key SEO tips that you definitely need to apply if you want your local business to flourish.

IDENTIFICATION

It is extremely essential to let Google know your basic whereabouts and who are. Your location and the services or goods offered in your business. This information levels up your chances of showing up in search engines when the relevant audiences are looking up the internet. It is also easier for the customers to visit stores that they are sure of the location and those which match their needs.

Mentioning your business name, contact and address with Bing, Yahoo and Google will improve and increase your exposure to consumers. Your local business is bound to rank higher in searches if your website has many reviews from consumers.

MOBILE FRIENDLY

With the increase in use of electronic devices your consumers are more in touch with smart phones tablets and laptops among others. The online searches performed using mobile devices has continued to grow over the years in terms of percentage. This only informs you that your website should be created in a mobile friendly manner. This should make it more comfortable for potential customers to access plus it will be something they are familiar with.  In so doing your local business will become more popular in as much as preferability is concerned.

VOICE SEARCH

People prefer to use voice search when they are multitasking for example while driving. It is also a simpler option and not to mention, safe especially in the case of multitasking. Google and Microsoft are examples of companies that have launched their own voice assistants. Several people are adapting the use of voice search to find directions and to locate businesses that offer products and services that they are in need of.

This tells as much as you have to use two or more key words or phrases that are more likely to be spoken when optimizing your website instead of conventional key words. Most people use voice search to look up directions.

SOCIAL CONTENT WILL BE RANKING HIGHER

You will start to see more social posts from Facebook and twitter in Google SERPs. This shows that social media and web content are working together now instead of against each other and this consequently changes the way to go around things for marketers. You will notice that after you search brand name its social media profile from Facebook and or twitter appears in the top of most search results. For maximum visibility you will need to fully optimize each social media page that is entitled to your business.

BE TRENDY

SEO strategies are constantly changing and if you want your website to be effective enough you have to keep up and apply the latest ones. You got to stay on top of the game to enhance your website optimization. It is easy to introduce SEO in your local business marketing and the results are tremendous.
The moment you apply these easy steps you will find your business at the top of all searches and this kind of exposure is good for growth. You will find that you are at the lead among businesses offering similar products as you and they may want to learn a thing or two from you. Also keep in mind that Google, Bing and yahoo are the major commercial search engines and seek to use them effectively for optimization. They carry most web traffic and your target audience is mostly within this traffic.

You should be creative and your website should be user friendly because you want to attract an audience and you also want the audience to stay and even attract more. Your audience should be comfortable with it as much as you are. Be sure to get back at them in their search queries to create a good conditioned environment for a healthy business.

 

Blog

5 SEO Authority Tips to Rank Videos on YouTube

YouTube is the second biggest search engine after Google and has an estimate of 92 billion page views per month with about 35 hours of video uploads over a minute. It thus provides huge traffic to different websites and blogs. In YouTube enough views will get you earning good money which is a plus. But to get views you have to build a name first and applying some top SEO tips is just the way to get there. With SEO your videos will be able to be ranked in search results.

You have to learn the tips to make your videos search friendly while at the same time considering YouTube algorithms that are used while ranking videos. One of these is the view time. If a user begins watching your video and stops within the first few seconds this will likely make your videos to be lower in the ranking. You should therefore ensure that your videos are interesting, new, organized and largely captivating.

  1. Title of the video

The title should be written using the keywords that will match with the content of your video. This will help the user to get what they want and also boost your ranking. You should take advantage of the search engine auto complete feature to know the most search queries and incorporate those keywords in your title.

This also applies in the auto complete feature while searching on youtube. In your title you should also use the word video because research shows that many searches for videos include the word video. This will ultimately increase your views. Don’t over word your title though it should be short and precise.

  1. Description of video

The first two to three lines of the YouTube description of the content of your video determine a lot when it comes to the ranking. You should ensure the first lines are specific about what is going on in the video and the theme should also be clearly laid out.

You should also incorporate keyword phrases in your descriptions to secure chances of being ranked. You are also required to use long tail words instead of direct conventional word phrases.  You should ensure that the people who will view your video find the description engaging. Some keywords in the title should also appear in the description.

  1. Naming your video file before upload

This is in relation with the importance of keywords and the chances of your video being ranked in the searches. It is also user friendly to do so since it specifically gives information about what your video is about.

  1. Use closed caption feature

This will show text over the video and it will aid the viewer in further understanding of your video. It is also convenient for many people since it can be translated into different languages. Closed caption gives a video a new way to get higher rank in search engines because of the keywords that are used. Subtitling is also used in the same way for transcription of the audio part of the video. It also helps in offering descriptions for the non-speech part of the video.

  1. Tagging and keyword research

Tags will help your video to get ranking. Use specific tags from your keywords first followed by general tags that will put you at the top of searches. Write the right and wrong spelling of tags for example ‘YouTube’ then ‘YouTube’ and also write your tags in both singular and plural forms. You can also tag a keyword phrase as it is and also the same phrase as single word tags. The Google display planner tool can help you get the important keywords to use because this is important for SEO.  It also highlights searched keywords so you can include those in your title, description and tags.

Doing all these and maintaining the right creativity in your content will definitely send your videos to high ranks. You just need to use relevant words in the titles, descriptions and tags. Adding the right thumbnails will also help to attract a larger audience for your video and this is important for SEO optimization. Use high quality images and sounds to keep viewers watching. Your tags must be consistent and accurate with most important keywords first and also remember to use quotation marks for keyword phrases.

 

Blog

10 SEO Tricks Any Start-up Can Use

Marketing your start-up on the Internet today is a different game compared to what people did a few years back. Even going back two years only, SEO was never the same, something that made it simple to slip past search engines robots and be a winner without considering the intricate statistics of SEO when it comes to ranking your website. Today, the new face of the online marketing game requires a clean strategy if you really want to develop an SEO plan that works, something that is relevant to what search engine are looking for. Just to get you started, here are some of the things you can try are:

  1. Know Your Target Keywords

It is evident that a good SEO research begins with target keywords.  Depending on your demographic and comprehensive SEO analysis of the current and latest search trends, it is easy to determine the keywords that have most traffic with minimal competition. Your aim here is trying to make your audience have an interest for your content, and as any content seller will tell you, this is the foundation step towards building good relationship with your readers.

  1. Are You Mobile Friendly

According to Google recent updates, having a mobile friendly site is a new rule. Many people think that all they need to do is re-designing their website. But, this is not the case. There are several resources online that can make your site reach the mobile-friendly standards without spending a lot of money.

  1. Go for Simple Content

The goal of creating content to market your company is to build a connection with your target audience. Making it simple is the perfect way to pass information to clients who are not experts in this industry. Preferably, your content must be simple so that a customer with no background in your industry will have no difficulties understanding what it says.

  1. Create a Unique Marketing Strategy

A good SEO marketing strategy will help you outline your main objectives towards your target audience. You will know how many posts you need to post per day, what topics to cover, and what next if your content does not give the results you had expected.  It is an ever-evolving strategy, but you also need to be very careful.

  1. Leverage the Power of Infographics

In the past few years, infographics have contributed hugely to the content created and shared on social media. Infographics use the working magic of a graphical presentation and a text-based interface to catch the attention of the client.

  1. Prioritize

Many start-up marketing strategies don’t know how to do this. In any business, time is your most essential resource and to manage it properly; you must know what needs to be executed first and balance it with what will affect your clients most.

  1. Use Social Networking Channels

When it comes to online marketing, social networking is never time waste. Knowing that you won’t be able to cover all the possible avenues is the first thing to developing your strategy. With a good background research will help you know which social media platforms your target audience are, giving you that opportunity of making the best out of the approaches.

  1. Link Building

For you to build a link, you need to know how anchor tags work and to use them when it comes to improving your search engine position. Above all, remember that link relevancy is very important.

  1. Content Relevant Relevance

If you focus is on a certain topic in your niche, try cover every important aspect of that topic. Creating content is a perfect way to attract new users and ensure that your website does not stagnate.

  1. Don’t Forget SEO Analytics

SEO Analytics don’t lie and your SEO Analytics will show if your website is on the right track or not. Even though success is critical to any business, you can use SEO Analytics to know where you are going wrong, as well as what needs to be done next. SEO Analytics can give you the right statics, and they are a perfect guide as to how effective your marketing plan has been and what you can do to improve.

 

Blog

7 SEO Mistakes You Must Avoid

You’ve put in the time, money and energy to create a great website featuring creative design, but you’re still not seeing the results you want. What could be the problem? There is a strong chance your SEO strategy is broken and the bad news is that unless you fix it in time, your website will never give you the results you want.

In order to give your website a new lease of life, here are 7 SEO mistakes you must avoid.

  1. Failing to build credible backlinks

Building relevant and quality backlinks is a powerful SEO strategy, yet it is one of the commonly overlooked aspects of SEO. Backlinks refer traffic back to your website from outside sources. Beyond that, Google search engines take backlinks into account when ranking sites. If you want to impress Google, you must not simply create backlinks, you should strive to build credible backlinks.

Here is a hint: a link to your site from authority website such as the Wall Street Journal or Forbes is worth more than several links from little-known blogs.

Still on the matter of link building, you should be acquainted with NoFollow and DoFollow linkbuilding strategies because they work differently. You may need an SEO expert to help you out with these so that you don’t mess up things.

  1. Lacking a publishing plan

 You must have a regular publishing plan to attract and retain traffic, which is important for both generating leads and pageviews. A publishing plan is especially important if you’re running blog as it is a way to keep the audience engaged as they know when to expect fresh posts. As such, if you choose to update your blog daily, weekly or monthly, never deviate from that schedule.

  1. A feature-rich but slow website

Those who use predesigned website templates are more prone to making this mistake. If you are only focused on a feature-rich template with a stunning look, it is easy to overlook the template’s loading speed. With most predesigned template, this is sometimes a give and take in the sense that a great template design will result in a website that drags to load. As such, be sure that you take this into account when building your website because it could cost you a lot in the long-run.

Remember, on the web speed is prized over look. But you still need to strike a balance.

  1. Failing to track performance of SEO strategies

Many marketers do not take the time to review the performance of their SEO strategies. If you do not know what results your SEO campaigns are producing, you’ll never what works and what doesn’t and the consequence is that you’ll never improve. There are several tools out there, some paid and other free, that you can use to analyze the performance of your SEO strategies to get a picture of how your efforts are faring.

  1. Failing to optimize for mobile devices

Mobile optimization is longer an option. It has become a MUST for serious marketers. In any case, you can forget ranking high on Google search results if your website is not optimized for mobile. Besides the pressure from Google with the rollout of mobilegeddon, mobile optimization is great for you because as handsets have become more affordable, they have become the first tools most people use to access the internet.

  1. Poor keyword selection

Keyword is one of the factors Google and all the other search engines look into when ranking pages and posts in search results. Choosing relevant and high-quality keyword is an important first step to start off on the right path with SEO.

  1. Poor and thin content

Content is king has become a tired cliché on the web. But it is a fact that you cannot run away from unless you’re in the business of plotting your own downfall. If you publish poor-quality content that do not deliver value to your audience, your website marketing efforts will never bear fruits. As such, ensure that you churn out high-quality content of reasonable length. If it is an article, know that a 100-word post may not deliver the value the audience is expecting.

Finally, don’t expect to brew the same formula successfully for a hundred years. Search engines get updated and sometimes those updates catch website owners off-guard.  But whether or not you have a prior knowledge of an impending search engine update, you must never let your website lag behind, at least, not for long.

 

Blog

5 SEO Tips Startup Entrepreneurs Should Keep In Mind

If you’ve just launched a website for your startup business and are trying to tap into the power of the web to generate leads and sales, there a few SEO tips you should keep in mind for great rewards.

To give your startup a positive start on the web, here are 5 SEO tips every startup entrepreneur should keep in mind.

  1. Quality content has no replacement

Great content is a powerful SEO tool, yet it’s one of the most overlooked by startup entrepreneurs. What is important to remember here is that you should strive to produce and publish content that will quickly help you build and nurture a strong bond with your audience.

That starts with churning out relevant content that offers value to the audience. People who come to your website have a problem and are looking for solutions. Therefore, it should be your responsibility to offer the solution they seek. From there you can cleverly use your solutions as a bait to turn them into customers.

Poor content will not only mean that you fail to deliver the solution your audience wants, but may also damage your credibility, making it difficult to convert traffic into sales.

For any startup, great content is the easiest way to generate organic traffic, which means that it is something you should give the best shot.

  1. Link building is key but be careful

Link building is another powerful SEO strategy, though not everyone gets it right. That should tell you that if you can excel in link building, you could easily gain a key advantage against your competitors.

Links are some of the factors that search engines look into to determine how to rank a website in search results. The importance that search engines attach to links has sparked a scam industry where people attempt to cheat search engine systems by acquiring unnatural links.

In most cases this involves buying links to your website. But be careful because while link building if done correctly can significantly improve your search engine ranking and generate more traffic, doing it the wrong way can attract huge search engines penalties. The secret is to ensure that your links look as natural as possible.

Something more to remember is that getting links from more reputable sites is worth more than a dozen links from blogs without a reputation.

  1. There is power in going local

If you’re running a local startup business, you would do well if you could give your SEO a local dose. Local optimization is another factor that search engines take into account when ranking sites.

Furthermore, local SEO is vital for increasing local traffic to your website, which should generate more leads and sales for your local business. Unfortunately, for many startups local optimization can be as confusing as a foreign language.

But you can start with local optimization basics such as listing in the local directories. It is a great, yet simple way of giving search engines a clue about what your target market. The other local strategy is locally targeted keyword, but this is dealt with in more detail below.

  1. Select your target keywords carefully

Keywords are the phrases you want to rank well in search engine results. The term phrase is used deliberately to convey the idea that a great keyword should consist of at least two words. Two to four words is a great combination, buy single word keywords don’t perform well.

When selecting the keywords to target, you should avoid too general phrases because they will expose you to brutal competition that is not fit for you as a startup. But you have to strike a balance because again a keyword that is too specific may mean that few people will search for the phrase and that can curtail the effectiveness of your keyword optimization.

Strive to give your keywords a local dose. If you are into local car dealership, a keyword such as “car dealer” can be highly competitive. Instead, think of something like “San Francisco car dealer” for your keyword because this will expose to less competition in your market and niche.

There are free and paid keyword tools you can use to help you select relevant and powerful keywords for your niche.

  1. Develop a marketing strategy and follow it

All the above SEO tips are important and useful for startup entrepreneurs. However, to obtain the best results from these SEO tactics, you need a carefully crafted marketing strategy. It is the marketing strategy that defines your purpose, your desired results and how to obtain them.

Once you have developed a marketing strategy, it should be easy to allocate your marketing resources properly.

In conclusion, there are so many tactics startups can employ to generate leads and sales on the internet. But knowledge of all the SEO tactics there are in the world is of little value if you’re not going to put them into use.