7 SEO Mistakes You Must Avoid

You’ve put in the time, money and energy to create a great website featuring creative design, but you’re still not seeing the results you want. What could be the problem? There is a strong chance your SEO strategy is broken and the bad news is that unless you fix it in time, your website will never give you the results you want.

In order to give your website a new lease of life, here are 7 SEO mistakes you must avoid.

  1. Failing to build credible backlinks

Building relevant and quality backlinks is a powerful SEO strategy, yet it is one of the commonly overlooked aspects of SEO. Backlinks refer traffic back to your website from outside sources. Beyond that, Google search engines take backlinks into account when ranking sites. If you want to impress Google, you must not simply create backlinks, you should strive to build credible backlinks.

Here is a hint: a link to your site from authority website such as the Wall Street Journal or Forbes is worth more than several links from little-known blogs.

Still on the matter of link building, you should be acquainted with NoFollow and DoFollow linkbuilding strategies because they work differently. You may need an SEO expert to help you out with these so that you don’t mess up things.

  1. Lacking a publishing plan

 You must have a regular publishing plan to attract and retain traffic, which is important for both generating leads and pageviews. A publishing plan is especially important if you’re running blog as it is a way to keep the audience engaged as they know when to expect fresh posts. As such, if you choose to update your blog daily, weekly or monthly, never deviate from that schedule.

  1. A feature-rich but slow website

Those who use predesigned website templates are more prone to making this mistake. If you are only focused on a feature-rich template with a stunning look, it is easy to overlook the template’s loading speed. With most predesigned template, this is sometimes a give and take in the sense that a great template design will result in a website that drags to load. As such, be sure that you take this into account when building your website because it could cost you a lot in the long-run.

Remember, on the web speed is prized over look. But you still need to strike a balance.

  1. Failing to track performance of SEO strategies

Many marketers do not take the time to review the performance of their SEO strategies. If you do not know what results your SEO campaigns are producing, you’ll never what works and what doesn’t and the consequence is that you’ll never improve. There are several tools out there, some paid and other free, that you can use to analyze the performance of your SEO strategies to get a picture of how your efforts are faring.

  1. Failing to optimize for mobile devices

Mobile optimization is longer an option. It has become a MUST for serious marketers. In any case, you can forget ranking high on Google search results if your website is not optimized for mobile. Besides the pressure from Google with the rollout of mobilegeddon, mobile optimization is great for you because as handsets have become more affordable, they have become the first tools most people use to access the internet.

  1. Poor keyword selection

Keyword is one of the factors Google and all the other search engines look into when ranking pages and posts in search results. Choosing relevant and high-quality keyword is an important first step to start off on the right path with SEO.

  1. Poor and thin content

Content is king has become a tired cliché on the web. But it is a fact that you cannot run away from unless you’re in the business of plotting your own downfall. If you publish poor-quality content that do not deliver value to your audience, your website marketing efforts will never bear fruits. As such, ensure that you churn out high-quality content of reasonable length. If it is an article, know that a 100-word post may not deliver the value the audience is expecting.

Finally, don’t expect to brew the same formula successfully for a hundred years. Search engines get updated and sometimes those updates catch website owners off-guard.  But whether or not you have a prior knowledge of an impending search engine update, you must never let your website lag behind, at least, not for long.



5 SEO Tips Startup Entrepreneurs Should Keep In Mind

If you’ve just launched a website for your startup business and are trying to tap into the power of the web to generate leads and sales, there a few SEO tips you should keep in mind for great rewards.

To give your startup a positive start on the web, here are 5 SEO tips every startup entrepreneur should keep in mind.

  1. Quality content has no replacement

Great content is a powerful SEO tool, yet it’s one of the most overlooked by startup entrepreneurs. What is important to remember here is that you should strive to produce and publish content that will quickly help you build and nurture a strong bond with your audience.

That starts with churning out relevant content that offers value to the audience. People who come to your website have a problem and are looking for solutions. Therefore, it should be your responsibility to offer the solution they seek. From there you can cleverly use your solutions as a bait to turn them into customers.

Poor content will not only mean that you fail to deliver the solution your audience wants, but may also damage your credibility, making it difficult to convert traffic into sales.

For any startup, great content is the easiest way to generate organic traffic, which means that it is something you should give the best shot.

  1. Link building is key but be careful

Link building is another powerful SEO strategy, though not everyone gets it right. That should tell you that if you can excel in link building, you could easily gain a key advantage against your competitors.

Links are some of the factors that search engines look into to determine how to rank a website in search results. The importance that search engines attach to links has sparked a scam industry where people attempt to cheat search engine systems by acquiring unnatural links.

In most cases this involves buying links to your website. But be careful because while link building if done correctly can significantly improve your search engine ranking and generate more traffic, doing it the wrong way can attract huge search engines penalties. The secret is to ensure that your links look as natural as possible.

Something more to remember is that getting links from more reputable sites is worth more than a dozen links from blogs without a reputation.

  1. There is power in going local

If you’re running a local startup business, you would do well if you could give your SEO a local dose. Local optimization is another factor that search engines take into account when ranking sites.

Furthermore, local SEO is vital for increasing local traffic to your website, which should generate more leads and sales for your local business. Unfortunately, for many startups local optimization can be as confusing as a foreign language.

But you can start with local optimization basics such as listing in the local directories. It is a great, yet simple way of giving search engines a clue about what your target market. The other local strategy is locally targeted keyword, but this is dealt with in more detail below.

  1. Select your target keywords carefully

Keywords are the phrases you want to rank well in search engine results. The term phrase is used deliberately to convey the idea that a great keyword should consist of at least two words. Two to four words is a great combination, buy single word keywords don’t perform well.

When selecting the keywords to target, you should avoid too general phrases because they will expose you to brutal competition that is not fit for you as a startup. But you have to strike a balance because again a keyword that is too specific may mean that few people will search for the phrase and that can curtail the effectiveness of your keyword optimization.

Strive to give your keywords a local dose. If you are into local car dealership, a keyword such as “car dealer” can be highly competitive. Instead, think of something like “San Francisco car dealer” for your keyword because this will expose to less competition in your market and niche.

There are free and paid keyword tools you can use to help you select relevant and powerful keywords for your niche.

  1. Develop a marketing strategy and follow it

All the above SEO tips are important and useful for startup entrepreneurs. However, to obtain the best results from these SEO tactics, you need a carefully crafted marketing strategy. It is the marketing strategy that defines your purpose, your desired results and how to obtain them.

Once you have developed a marketing strategy, it should be easy to allocate your marketing resources properly.

In conclusion, there are so many tactics startups can employ to generate leads and sales on the internet. But knowledge of all the SEO tactics there are in the world is of little value if you’re not going to put them into use.