You’ve put in the time, money and energy to create a great website featuring creative design, but you’re still not seeing the results you want. What could be the problem? There is a strong chance your SEO strategy is broken and the bad news is that unless you fix it in time, your website will never give you the results you want.
In order to give your website a new lease of life, here are 7 SEO mistakes you must avoid.
- Failing to build credible backlinks
Building relevant and quality backlinks is a powerful SEO strategy, yet it is one of the commonly overlooked aspects of SEO. Backlinks refer traffic back to your website from outside sources. Beyond that, Google search engines take backlinks into account when ranking sites. If you want to impress Google, you must not simply create backlinks, you should strive to build credible backlinks.
Here is a hint: a link to your site from authority website such as the Wall Street Journal or Forbes is worth more than several links from little-known blogs.
Still on the matter of link building, you should be acquainted with NoFollow and DoFollow linkbuilding strategies because they work differently. You may need an SEO expert to help you out with these so that you don’t mess up things.
- Lacking a publishing plan
You must have a regular publishing plan to attract and retain traffic, which is important for both generating leads and pageviews. A publishing plan is especially important if you’re running blog as it is a way to keep the audience engaged as they know when to expect fresh posts. As such, if you choose to update your blog daily, weekly or monthly, never deviate from that schedule.
- A feature-rich but slow website
Those who use predesigned website templates are more prone to making this mistake. If you are only focused on a feature-rich template with a stunning look, it is easy to overlook the template’s loading speed. With most predesigned template, this is sometimes a give and take in the sense that a great template design will result in a website that drags to load. As such, be sure that you take this into account when building your website because it could cost you a lot in the long-run.
Remember, on the web speed is prized over look. But you still need to strike a balance.
- Failing to track performance of SEO strategies
Many marketers do not take the time to review the performance of their SEO strategies. If you do not know what results your SEO campaigns are producing, you’ll never what works and what doesn’t and the consequence is that you’ll never improve. There are several tools out there, some paid and other free, that you can use to analyze the performance of your SEO strategies to get a picture of how your efforts are faring.
- Failing to optimize for mobile devices
Mobile optimization is longer an option. It has become a MUST for serious marketers. In any case, you can forget ranking high on Google search results if your website is not optimized for mobile. Besides the pressure from Google with the rollout of mobilegeddon, mobile optimization is great for you because as handsets have become more affordable, they have become the first tools most people use to access the internet.
- Poor keyword selection
Keyword is one of the factors Google and all the other search engines look into when ranking pages and posts in search results. Choosing relevant and high-quality keyword is an important first step to start off on the right path with SEO.
- Poor and thin content
Content is king has become a tired cliché on the web. But it is a fact that you cannot run away from unless you’re in the business of plotting your own downfall. If you publish poor-quality content that do not deliver value to your audience, your website marketing efforts will never bear fruits. As such, ensure that you churn out high-quality content of reasonable length. If it is an article, know that a 100-word post may not deliver the value the audience is expecting.
Finally, don’t expect to brew the same formula successfully for a hundred years. Search engines get updated and sometimes those updates catch website owners off-guard. But whether or not you have a prior knowledge of an impending search engine update, you must never let your website lag behind, at least, not for long.